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  • Discover how optimization increases visibility, engagement, and reach on LinkedIn.
  • Get expert strategies for optimizing text, tags, hashtags, emojis, and structure.
  • Learn what makes images and videos stand out in the LinkedIn feed.
  • Find out how links affect post-performance—and what to do about it.
  • Use analytics to evaluate and improve your content over time.
  • Build a complete LinkedIn content plan with proven tips and expert guidance.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> LinkedIn Message Optimization Cheat Sheet

-> LinkedIn Algorithm Cheat Sheet

-> LinkedIn Content Best Practices Checklist

-> LinkedIn Content Quickstart Guide

-> Creating Engaging LinkedIn Content Tips and Tricks

-> LinkedIn Post Ideas Cheat Sheet

 

 

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LinkedIn: Content Optimization

  • Why optimizing content for LinkedIn is important
  • The elements of a LinkedIn post
  • Best practices to optimize text for LinkedIn
  • How to use tagging, hashtags, and emojis in LinkedIn posts
  • Best practices for LinkedIn images in posts
  • Common pitfalls to avoid
  • How to make your images stand out and get attention in the feed
  • Best practices for LinkedIn video optimization
  • How to create videos that grab attention and stop the scroll
  • The prominence of videos on LinkedIn
  • Reality about links in LinkedIn posts and the impact on visibility
  • Options to include links in posts
  • Whether or not videos perform best in the LinkedIn algorithm
  • How to include videos in your strategy
  • How to optimize your content based on analytics and insights
  • Data available and how to interpret it

Course Description

LinkedIn: Content Optimization is an intermediate course that shows you exactly how to optimize your posts to get better results. LinkedIn’s algorithm determines who sees your posts—and strategic optimization makes sure your posts get noticed, seen, and engaged with.

The course begins by showing why optimization matters. You’ll learn how each part of your post—text, structure, visuals, and links—affects how far your content reaches and how well it performs.

Next, you’ll discover how to optimize text content. This includes using hashtags, emojis, and tagging to boost visibility and engagement. You’ll also learn best practices for structuring posts to grab attention and keep readers interested.

You’ll then focus on visuals—both images and videos. Learn what makes a LinkedIn image stand out in the feed and how to avoid common image mistakes. Explore video best practices to create scroll-stopping content that performs well in the algorithm. We’ll also show you how video format and presentation influence visibility.

Many marketers wonder whether including links in posts reduces performance. This course separates fact from fiction and provides actionable strategies for when and how to include links effectively.

We’ll also cover the truth about video performance on LinkedIn, including when video helps and when it doesn’t. You’ll know exactly how to incorporate video into your content strategy the right way.

Finally, learn how to use analytics and data to continuously improve your content. Understand the performance metrics that matter and how to use those insights to refine your strategy and get better results.

At the end of this course, you’ll be equipped with the knowledge, tools, and strategy to consistently create optimized LinkedIn content.

The course includes downloadable resources: LinkedIn Message Optimization Cheat Sheet, LinkedIn Algorithm Cheat Sheet, LinkedIn Content Best Practices Checklist, LinkedIn Content Quickstart Guide, Creating Engaging LinkedIn Content Tips and Tricks, and LinkedIn Post Ideas Cheat Sheet to help you immediately apply what you’ve learned.

Learning Objectives

  • Articulate the importance of optimization.
  • Apply the relationship between optimization and reach.
  • Optimize text based on best practices.
  • Apply image best practices to your image strategy.
  • Create videos that are optimized for LinkedIn.
  • Apply video best practices to your LinkedIn video strategy.
  • Incorporate links strategically in your posts.
  • Incorporate videos strategically in your posts.
  • Use analytics to optimize post performance.

Resources:

  • LinkedIn Message Optimization Cheat Sheet
  • LinkedIn Algorithm Cheat Sheet
  • LinkedIn Content Best Practices Checklist
  • LinkedIn Content Quickstart Guide
  • Creating Engaging LinkedIn Content Tips and Tricks
  • LinkedIn Post Ideas Cheat Sheet

All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

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