...

Get the All Access Pass from $77/month GET STARTED!

  • Apply the best practices that work now to optimize your copy.
  • Avoid old strategies that don’t work anymore and focus on user experience.
  • Get the proven best practices for updates, content structure, links and mobile usability.
  • Learn how to check and fix content reading levels to optimize for users and SEO.
  • Optimize keyword placement in your content and on pages.
  • Create relevant, unique content that ranks for strategic keywords.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Copywriting Quickstart Guide

-> Copywriting for Search Tips & Tricks

-> Copywriting for Search Checklist

Optimizing copy and content for search engines is vital to maintain and grow your rankings. This course covers the best practices, tips, and tricks for creating content that ranks in search results. You’ll learn best practices for engagement, updates, key placement, keyword density, structure, readability, links and more.

 

Trusted By Millions of Businesses & Learners Globally


SEO: Copywriting for Search Best Practices Course Outline

  • How to strategically place keywords for better rankings.
  • Why semantic keywords help search engines understand your content’s context.
  • The importance of scannable formatting.
  • Key on-page SEO elements, like internal links, external links and image optimization.
  • How to determine the right frequency for updating your copy.
  • Why balancing consistency and relevance is crucial for SEO and engagement.
  • How competitor activity and analytics can guide your content update strategy.
  • Practical steps to develop a sustainable update plan for long-term success.
  • Where to strategically place keywords for maximum SEO impact.
  • How to balance keyword usage with natural readability.
  • The importance of using supporting keywords and synonyms.

 

  • How to use clear headings & subheadings to organize content for readability and SEO.
  • Why bullet points and lists improve scannability and increase engagement.
  • How structured content flow guides users from start to finish.
  • Why readability matters for both user engagement and SEO rankings.
  • How to structure content to improve readability.
  • The importance of writing naturally and simply.
  • How to optimize word count based on competitive research.
  • Tools to measure readability.
  • Why mobile optimization is essential for SEO and user experience.
  • How to structure content for easy readability on smaller screens.
  • Best practices for responsive design and scannable text formatting.
  • How to optimize CTAs for mobile users to increase engagement and conversions.
  • How to use internal links to guide users through your site and improve SEO.
  • How external links to credible sources can enhance authority and trust.
  • Best practices for linking strategically to maximize user experience and rankings.
  • Why unique content is important for SEO and the problem with duplicate content.
  • How to identify and avoid duplicate content to ensure your pages rank well.
  • How to create original, high value content that attracts and engages your audience.
  • How to define a clear objective for each piece of content to align with business goals.
  • How to craft compelling CTAs that drive user actions and improve engagement.
  • The SEO benefits of engagement.

Course Description

SEO: Copywriting Best Practices is an advanced course. You’ll learn the best practices and tips that work now in SEO content and copy optimization.

We’ll start by understanding the best practices, tips, and tricks for helping content rank in search engines. This includes topics like natural keyword use, meta tag optimization, link building, keyword density, duplicate content and more. You’ll learn what works now and avoid old strategies that don’t work anymore.

We’ll dive deeper into strategic best practices that can improve your rankings. Learn how often you should update your copy and the factors to consider when choosing an update frequency. Explore the best practices for keyword placement within your content and page. Learn exactly where to use keywords to maximize the power of the signal you send to search engines about your content focus.

Next we’ll learn how to structure content strategically for both users and search engines. Learn the tactics that can make content easier to consume for users while sending the right signals to search engines. We’ll also look at readability, which is the simplicity and clarity of your actual words. Learn why readability matters and how to check readability scores for your content.

You’ll learn how to optimize your content and pages for mobile devices. Search engines are now mobile-first, so mobile optimization is very important to your success. Copy must be strategically structured for smaller screens and shorter sessions.

We’ll discover the value of internal and external links in SEO. Learn what each type of link is, why it matters, and how to integrate links strategically into your content.

Next, we’ll explore the role of unique content in SEO. Avoiding duplicate content is important so all of your pages rank. Also, focus on creating unique content. This means finding unique perspectives, additional expertise, or a different point of view on a topic. Search engines like Google look for this when they assign quality rankings to your site and content.

At the end of this course, you will be able to apply best practices for copywriting to get better results from your SEO.

This interactive course includes a Copywriting Quickstart Guide, Copywriting for Search Tips & Tricks and Copywriting for Search Checklist to implement your plan. It also has live examples, interactive activities, quizzes, knowledge checks, and opportunities to apply your learning.

Learning Objectives

  • Apply best practices to create copy that ranks for search engines.
  • Strategically update content based on relevant factors.
  • Optimize keyword placement on pages and in content.
  • Structure content to improve SEO.
  • Diagnose and improve readability to improve user experience.
  • Optimize your site for mobile viewers.
  • Strategically include links in your content.
  • Define the strategic goals of your content.

Resources

  • Copywriting Quickstart Guide
  • Copywriting for Search Tips & Tricks
  • Copywriting for Search Checklist

 

Show More

All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

316523796 10159422394736593 7402149567347924891 n
CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

73x73 2
CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

73x73 3
JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

Untitled design 1
PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

Untitled design 9
JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

Untitled design 2
ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

1516521338268
SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

Untitled design 3
VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

Untitled design 4
MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

Untitled design 9
EUGENE B.
★ ★ ★ ★ ★

Instructor

Allison Chaney
Allison Chaney

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Bootcamp Digital All Access Pass

Discover the All Access Pass

Access to ALL online digital marketing + social media courses, starting at $77/month

  • Access 300+ Courses and 250+ Resources
  • Instructor Support
  • Monthly Digital News Updates
  • Member Q&A Sessions
  • Hands-On Learning + Tool Demonstrations
  • Private Members-Only Community

Related Courses

The Perfect Choice for Your Company

Get customized world-class training for your teams: e-learning, virutal and live.