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  • Understand why keywords matter and how search engines interpret content.
  • Identify hidden opportunities with long – tail keywords.
  • Create a strategic keyword plan with a proven template.
  • Use popular SEO tools to research keywords and uncover new opportunities.
  • Evaluate and select the right keywords with a proven formula.
  • Optimize your site and content to rank for keywords.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> SEO Keyword Research Quickstart Guide

Defining your keywords is one of the most critical steps in executing an SEO plan. This course will show you exactly how to choose the right keywords for your business. You’ll learn how to research and evaluate keywords and how to implement the keywords on your site and in your content.

 

Trusted By Millions of Businesses & Learners Globally


SEO Keyword Research and Planning Course Outline

  • The importance of keyword research 
  • Understanding user search intent to meet searcher needs
  • How keywords have evolved from exact phrase matching to user intent 
  • How to apply keywords to different stages of the marketing funnel
  • How long-tail keywords can collectively drive results 
  • Why long-tail keywords are easier to rank for 
  • How to use keyword research tools to identify long-tail keywords 
  • How to identify keyword opportunities using research tools and techniques 
  • How to strategically evaluate and select the most valuable keywords 
  • How to optimize your content by integrating keywords 
  • How to conduct thorough keyword research to uncover opportunities 
  • Use keyword research tools to brainstorm and find ideas
  • Criteria for strong keywords, to guide your keyword brainstorming process effectively 
  • Evaluate and prioritize your brainstormed keywords 
  • Focus on keywords that offer the best opportunities 
  • How to analyze your current keyword rankings to identify “low-hanging fruit” 
  • Optimize your web pages with keywords 
  • Create a strategic site structure 
  • Importance of aligning your website’s navigation, URL structure, and internal linking 
  • Identify content gaps 
  • How to create, optimize, and launch new content
  • Promote content to drive rankings 
  • Importance of monitoring and adjusting your SEO strategy 

Course Description

SEO: Keyword Research and Planning is an intermediate course. It shows you exactly how to identify strategic keywords for SEO based on best practices and proven templates.  

Keywords are the foundation of your SEO execution. It is vital to choose the right keywords to know what you are optimizing your site for. This course will show you the four steps of building a strategic keyword plan for SEO. 

You’ll learn why keywords matter and how search engines like Google, Yahoo, and Bing interpret website content and keywords. You’ll understand semantic search and context in keywords.  You’ll also understand long-tail keywords and how they can unlock opportunities for your keyword strategy. 

We’ll cover top tools that you can use to brainstorm and research keywords. You’ll learn the techniques that can help you uncover keywords based on user data, search data, site performance and competitor strategies.  

Once you have keyword ideas, you’ll learn how to evaluate and select the right keywords. You’ll learn the criteria that matters in choosing keyword and how to apply this to your selection.  

Finally, we’ll cover how to optimize your site and content to actually rank for keywords. 

At the end of this course, you’ll be able to choose and implement the right keywords for your SEO strategy.  

This interactive course includes the SEO Keyword Research Quickstart Guide to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.  

Learning Objectives

  • Articulate how and why keywords matter. 
  • Understand how search engines interpret keywords.
  • Identify long-tail keywords to grow results. 
  • Create a strategic keyword plan.
  • Use tools to research keywords. 
  • Evaluate and select the right keywords. 
  • Optimize your site for your keywords.
  • Build a plan to rank for keywords. 

Resources

  • SEO Keyword Research Quickstart Guide
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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
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Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
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The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
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Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
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I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
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Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
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I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
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Instructor

Allison Chaney
Allison Chaney

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Bootcamp Digital All Access Pass

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  • Hands-On Learning + Tool Demonstrations
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