Author: Krista Neher
7 Reasons to Blog
Krista NeherAug 30 2010
A few years ago blogging was extremely popular. It has declined in popularity recently despite the fact that it remains a popular social media tool. Blogs provide a number of business benefits, however many blogs don't get results because they...Small Business Social Media Speaker: 10 Ways Small Businesses can use Social Media
Krista NeherAug 27 2010
I know that a lot of small businesses are interested in social media marketing to grow their business. I speak with thousands of small business owners a year (probably just like you) who hear about social media but don't know...Ad Agency Social Media Training: Top 5 Questions Advertising Agencies have About Social Media Marketing
Krista NeherAug 25 2010
As advertising agencies continue to grow and evolve we do a lot of ad agency training to help them transition in to the digital and social media spaces. All trends show both consumer attention and advertising dollars are shifting towards...Mobile Web Market Share
Krista NeherJul 27 2010
Want to get up-to-date training for Mobile Marketing in 2012? No problem! We have just launched our Pin Point Programs, which are 90-minute social media online training classes about the hottest topics in social media. Our online mobile marketing course...How are Professionals Using Social Media? Mostly for Marketing
Krista NeherJun 28 2010
Think social media is just a fad? Think again. Social Media use by business professionals is high and growing. The vast majority of professionals across the world are using social media technologies for business purposes, according to an August 2009...8 Tips for Setting up Social Media Profiles to Build Your Personal Brand
Krista NeherJun 04 2010
Whether you are a social media enthusiast or a newbie starting out, setting up a strong profile is extremely important in how you represent yourself online. Here are some tips for setting up strong profiles on the web: 1) Think...The Challenge of Measuring Social Media
Krista NeherJun 02 2010
A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement - what, why and how to measure social media. Since...81% of Firms are Using Social Media for Marketing – CMO Survey
Krista NeherMay 26 2010
I came across this chart last week that provides insight as to what types of marketing activities brands are using social media for. The first big A-Ha from this information is that a full 81% of firms are using social...Measuring the Web from ad:tech San Francisco
Krista NeherApr 21 2010
Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared...
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