Feb 19 2010
According to a new survey by Microsoft, Online reputation matters more than you think. 70% of HR Professionals have disqualified a candidate due to their online reputation. Only 15% of consumers think that their online reputation matters in their job...Feb 18 2010
When you begin crafting your social media strategy your first instinct may be to start with the sale.... How do you drive a consumer to buy your product? Focusing on the sale is typically the wrong answer (not that sales...Feb 16 2010
I had the privilege of presenting at the AdClub career day last week. There were about 70 job hunters in attendance - mostly new grads. I shared the presentation below on how to build your brand and reputation online. One...Feb 11 2010
For those of us who aren't into football, the superbowl is all about the ads #brandbowl #adbowl #sbads. Millions of dollars are spent (this year it was 2.6 million for a single spot) by large and small brands, with creative...Feb 03 2010
While at PubCon in Las Vegas, I had the pleasure of moderating a number of panels on twitter. Â In the video below Vanessa Zamora of PubCon interviews me about how companies can use twitter. One of the things that I...Feb 02 2010
I got an email from Slideshare recapping my stats from 2009. Â I speak and present at a variety of industry events on social media, branding and digital marketing, and slideshare has been a valuable tool for me to share my...Feb 01 2010
As you may know, Boot Camp Digital moved in to a new office in downtown Cincinnati late last year. Â 2009 was a great year and 2010 is looking even better. Â We want to celebrate with you at an office Happy...Jan 27 2010
This is a question that comes up over and over again. Â I've even been asked to train interns at a University because their employers wanted them to "do social media marketing". Â Why was I training these youngsters who are supposed...Dec 07 2009
It is official.  Twitter is popular. According to the Global Language Monitor "twitter" was the most popular word of 2009. That is right.  Twitter beat out major international news events like  H1N1 (3rd place) and the election of President Obama...Try FREE for 5 Days!