Author: Krista Neher

OCTO – The Key to an Effective Digital Advertising Strategy

Krista Neher

Dec 20 2022

Digital Advertising Strategy When running a digital advertising strategy, the key to success is matching your Objective, Content, and Target, then Optimizing, which we refer to as OCTO. Many ad campaigns are often not effective because one or more of...

Sustainable SEO: Let’s Talk About It

Krista Neher

Dec 13 2022

Sustainable SEO  SEO has changed a lot over the years. It used to be about “tricking” Google by employing a variety of tactics to signal to it that your site is important. Now, search engines are more sophisticated, so tricking...

Social Media Networks: Choosing Where to Play

Krista Neher

Dec 06 2022

There are many social media networks and choosing where to play can be a challenge. There is no single answer for where businesses should start. When choosing which social media networks to participate in, consider the following factors: PEOPLE Be...

Community Management 101 for Businesses

Krista Neher

Nov 29 2022

What are the Goals of Community Management? Community management can take place in several places – on your website, on social networks, on YouTube, on discussion forums, and even in comment sections of articles or news sites. Community management happens...

7 Digital Advertising Trends that Could Change Your Approach

Krista Neher

Nov 22 2022

Digital Advertising Trends You Can't Ignore Digital advertising is still an evolving aspect of digital marketing. While it isn’t new anymore, industry norms, guidelines, and best practices are always emerging. And smart marketers always pay attention to digital advertising trends....

4 eCommerce Options and Finding the Right Fit for Your Business

Krista Neher

Nov 15 2022

eCommerce Options  Ecommerce has opened huge doors for businesses to sell their products online directly to their customers! Billion-dollar businesses are built online offering eCommerce options and sites. When it comes to eCommerce there are four options on how to...

5 Ways Businesses Benefit from Influencer Marketing

Krista Neher

Nov 08 2022

Influencer Marketing Benefits What is Influencer Marketing? Influencer marketing is when businesses partner with people online who have a large following as a way to gain exposure to their audience. Typically a business compensates an “influencer.” In return, the influencer...

The SEO Process in 5 Steps

Krista Neher

Nov 01 2022

The Process of SEO Whether you choose to DIY or hire an SEO company to help, it’s useful to understand the process. SEO can be quite technical, and if this is an important area for your business you may want...

Let’s Get Real About Website Strategy

Krista Neher

Oct 25 2022

Your Website Strategy When it comes to your website (like everything else) – start with strategy! What is it that you want the website to do? Why do people visit your site and what are their expectations? How should your...