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Digital Advertising: Structure Digital Ads
- Level: Intermediate
- Length: 55 minutes
- Krista Neher
Properly structuring digital ads is vital to successfully running campaigns. A clear structure keeps your ads organized and improves performance. It also allows you to evaluate campaign performance and diagnose issues. With AI integrated into ad platforms, ad structure is more important than ever as it allows algorithms to optimize your campaigns properly. This course will show why and how campaign structure matters and how to structure and label your campaigns effectively.
This intermediate course is perfect for advertisers and marketers running digital ads.
- Understand what campaign structure is and why it is important.
- Create a structure that allows you to effectively evaluate performance and optimize campaigns.
- Apply campaigns, ad sets / ad groups and ads to your campaigns.
- Name elements strategically to keep your ads organized and optimized.
- Set up ad elements for efficiency.
- Reuse ad elements across campaigns to improve performance.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Digital Ads Planner
A consistent and strategic campaign structure is important to run digital ads effectively. This course will show you how to use the ad structure setup within digital ad platforms to create strategic campaigns. You’ll also learn how strong campaign structures save time and make it easier to optimize your campaigns.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
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Digital Advertising: Structure Digital Ads Course Outline
- What campaign structures are.
- Why campaign structures are important.
- Elements at each level of a campaign structure.
- What is a campaign level.
- Best practices for creating campaigns.
- What an ad set or ad group is.
- Why ad sets or groups are used.
- Best practices for managing ad sets/groups.
- How ad creative fits within the ad structure.
- How and why to add multiple creative options.
- How ad platforms optimize creative.
- How campaign structures support measuring tools.
- How to identify campaign performance issues based on structures.
- Why naming elements are important.
- How to apply naming elements strategically.
- How to create and reuse audiences.
- The benefits of creating audiences.
Course Description
Digital Advertising: Structure Digital Ads is an intermediate course. You’ll learn exactly how to create ad campaigns with the right structure to maximize results, evaluate results and optimize campaigns.
A consistent and strategic campaign structure is important to run digital ads effectively. This course will show you how to use the ad structure setup within digital ad platforms to create strategic campaigns. You’ll also learn how strong campaign structures save time and make it easier to optimize your campaigns.
This course will show you exactly how to structure digital campaigns successfully using the campaign, ad set (or ad group) and ad structure. We’ll dive into the details of what decisions are made at each level of the campaign setup. You’ll learn the best practices for structuring your ads at each stage.
We’ll dive in to how to evaluate results and optimize ads effectively based on setting up the right structure. You’ll also get pro tips to make your ad management more effective including naming tips and reuse assets.
At the end of this course, you’ll be able to implement a strategic campaign structure efficiently and effectively.
This interactive course includes a Digital Ads Planner to implement your plan. It also has live examples, interactive activities, and
opportunities to apply your learning.
Learning Objectives
- Apply campaign structures to digital ad campaigns.
- Create objective-based campaigns.
- Used ad sets and groups strategically.
- Include multiple ad creatives.
- Evaluate results based on campaign structure.
- Use a strategic naming structure in your digital ads.
- Setup and reuse audiences.
Resources
- Digital Ads Planner
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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