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  • Discover what’s next in AI to integrate into your marketing strategies and processes.
  • Develop a deliberate channel strategy based on what works (and doesn’t work) now.
  • Create a content distribution plan to maximize ROI with the #1 performing social media content.
  • Shift your content strategy from quantity to quality to grow results and ROI.
  • Apply performance-based metrics focusing on quality to improve marketing decisions and ROI.
  • Incorporate trending topics into your marketing strategy.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

 

Future-proof your marketing with the latest trends shaping digital marketing and social media. This course explores 15 trends shaping marketing in 2025 and shows how to integrate AI, develop a channel strategy, and prioritize quality over quantity in your content. You’ll also learn to align metrics with your strategy to maximize ROI and future-proof your marketing.

 

Trusted By Millions of Businesses & Learners Globally


Digital and Social Media Marketing Trends Crash Course Outline

  • Current uses of AI in marketing.
  • Limitations of AI in content creation.
  • AI’s Role in Data Analysis.
  • How AI optimizes placements, formats and targeting to improve results.
  • How AI in advertising platforms work to exceed human optimization.
  • When and how to use AI for targeting to grow results.
  • Why AI agents are more sophisticated than Chatbots.
  • How contextual understanding changes the game in AI agents.
  • How AI agents can be customized for businesses.
  • How quality metrics are transforming marketing measurement.
  • Metrics in GA4 (Google Analytics) that shift mindsets toward quality.
  • How quality metrics led to better decision-making.
  • To adapt content from platform-specific to cross-channel strategies.
  • How to optimize platform algorithms to maximize reach.
  • The importance of repurposing content to enhance quality and effectiveness.
  • Why authenticity impacts performance.
  • How to create authentic content.
  • What a “Flood the Market” strategy is and how businesses use it.
  • Why “Flood the Market” delivers results.
  • Examples of businesses using this strategy and the impact.
  • The role of influencer marketing in advertising.
  • How and why businesses are using influencers.
  • How to integrate influencers into ads and increase authenticity.
  • What a customer journey is and how it matters in marketing.
  • How to choose the right channels for the right journey stages.
  • How the journey increases focus towards targeted, channel specific strategies.
  • Why the role of SEO will likely decline in the future.
  • How AI is changing search (and how to optimize for AI).
  • The rise and impact of zero-click searches.
  • Why quality is more important that quality in a crowded newsfeed.
  • How longevity plays a role in content strategies and increases ROI in top-performing content.
  • How discovery and virality play a role in content quality trade-offs.
  • How and why video outperforms other content formats.
  • The importance of adapting to a creator mindset to be successful in vertical video.
  • How to grow your ROI with video repurposing strategies.
  • The increase in voice search and shopping.
  • How to optimize your content for voice searches.
  • Current adoption of Metaverse, Augmented Reality (AR), and Virtual Reality (VR).
  • How to adapt your strategies for these trends.
  • How wearables are gaining traction in this space.
  • What social commerce and shoppable content are.
  • How popular social networks are emphasizing social commerce.
  • How to take advantage of these trends now.
  • How focus on the customer experience future-proofs your marketing.
  • How to adapt to algorithm changes without changing your strategy.
  • How focus drives success in 2025 and beyond.
  • How to use data to make better decisions.

Course Description

Digital and Social Media Marketing Trends is an intermediate course. In it, you’ll learn to leverage 2025’s key digital and social media marketing trends to future-proof your strategies and stay ahead of the curve.

As a marketing professional, staying on top of evolving trends is critical to success in the fast-paced digital landscape. From the rise of AI agents to the explosive growth of social commerce, understanding and adapting to these trends is essential. This course provides actionable insights and practical strategies to create impactful and relevant marketing.

Start by examining how generative AI is changing our marketing – from process to workflow to creative to ads to results. Explore how AI will shape 2025, including automation and streamlined processes with GPTs, generative AI in advertising, and AI Agents. These AI advancements dramatically change how we approach marketing. Stay ahead of the trends to maximize your results and impact.

Next, we’ll dive into metrics and the dramatic shift around KPIs and metrics and how they impact decisions. See how shifting measurement leads to more performance-centric quality metrics than old quantity metrics like traffic and bounce rate.

We’ll dive into leading content trends and how to use them to grow in 2025. Digital channels are more crowded than ever, and standing out is more complex. Discover how to use content distribution strategies to maximize ROI and get more value from your best content. Learn how authentic content breaks through on every digital channel (beyond email). Vertical video will continue to grow in 2025 – learn how to maximize your efforts based on the long lifespan and discovery algorithms in video distribution channels. Apply these concepts with a new content strategy focusing on quality and evergreen content over quality.

Adapt your strategies based on channel trends. Discover the role that SEO will play in an AI-driven search world. Learn how influencers will grow in 2025 and beyond and how they add unique value in a crowded marketing landscape. Evaluate the role of social commerce and how it will only grow in the future. Apply these channel trends to the customer journey and learn how to create a more focused journey based on the more complex landscape.

Finally, we’ll cover trending and emerging channels like Metaverse, AR, VR, voice search, voice shopping and more.

By the end of this course, you’ll have a comprehensive understanding of the trends shaping the future of digital marketing and the tools to apply these insights in your organization.

This interactive course includes live examples, interactions and activities to apply your learning.

Learning Objectives

  • Identify key digital and social media marketing trends for 2025 and their implications for strategy.
  • Understand how to harness AI as a strategic tool to enhance marketing efforts.
  • Develop a deliberate channel strategy by aligning platforms with the customer journey.
  • Create a content distribution plan that maximizes ROI through effective repurposing.
  • Shift content strategies from quantity-focused to quality-driven approaches for improved outcomes.
  • Apply performance-based metrics to enhance decision-making and optimize marketing ROI.
  • Integrate trending topics into your marketing strategy to stay relevant and competitive.

 

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The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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