Get the All Access Pass from $77/month GET STARTED!
Trusted By Millions of Businesses & Learners Globally
Digital and Social Media Marketing Trends Crash Course Outline
- Current uses of AI in marketing.
- Limitations of AI in content creation.
- AI’s Role in Data Analysis.
- How AI optimizes placements, formats and targeting to improve results.
- How AI in advertising platforms work to exceed human optimization.
- When and how to use AI for targeting to grow results.
- Why AI agents are more sophisticated than Chatbots.
- How contextual understanding changes the game in AI agents.
- How AI agents can be customized for businesses.
- How quality metrics are transforming marketing measurement.
- Metrics in GA4 (Google Analytics) that shift mindsets toward quality.
- How quality metrics led to better decision-making.
- To adapt content from platform-specific to cross-channel strategies.
- How to optimize platform algorithms to maximize reach.
- The importance of repurposing content to enhance quality and effectiveness.
- Why authenticity impacts performance.
- How to create authentic content.
- What a “Flood the Market” strategy is and how businesses use it.
- Why “Flood the Market” delivers results.
- Examples of businesses using this strategy and the impact.
- The role of influencer marketing in advertising.
- How and why businesses are using influencers.
- How to integrate influencers into ads and increase authenticity.
- What a customer journey is and how it matters in marketing.
- How to choose the right channels for the right journey stages.
- How the journey increases focus towards targeted, channel specific strategies.
- Why the role of SEO will likely decline in the future.
- How AI is changing search (and how to optimize for AI).
- The rise and impact of zero-click searches.
- Why quality is more important that quality in a crowded newsfeed.
- How longevity plays a role in content strategies and increases ROI in top-performing content.
- How discovery and virality play a role in content quality trade-offs.
- How and why video outperforms other content formats.
- The importance of adapting to a creator mindset to be successful in vertical video.
- How to grow your ROI with video repurposing strategies.
- The increase in voice search and shopping.
- How to optimize your content for voice searches.
- Current adoption of Metaverse, Augmented Reality (AR), and Virtual Reality (VR).
- How to adapt your strategies for these trends.
- How wearables are gaining traction in this space.
- What social commerce and shoppable content are.
- How popular social networks are emphasizing social commerce.
- How to take advantage of these trends now.
- How focus on the customer experience future-proofs your marketing.
- How to adapt to algorithm changes without changing your strategy.
- How focus drives success in 2025 and beyond.
- How to use data to make better decisions.
Course Description
Digital and Social Media Marketing Trends is an intermediate course. In it, you’ll learn to leverage 2025’s key digital and social media marketing trends to future-proof your strategies and stay ahead of the curve.
As a marketing professional, staying on top of evolving trends is critical to success in the fast-paced digital landscape. From the rise of AI agents to the explosive growth of social commerce, understanding and adapting to these trends is essential. This course provides actionable insights and practical strategies to create impactful and relevant marketing.
Start by examining how generative AI is changing our marketing – from process to workflow to creative to ads to results. Explore how AI will shape 2025, including automation and streamlined processes with GPTs, generative AI in advertising, and AI Agents. These AI advancements dramatically change how we approach marketing. Stay ahead of the trends to maximize your results and impact.
Next, we’ll dive into metrics and the dramatic shift around KPIs and metrics and how they impact decisions. See how shifting measurement leads to more performance-centric quality metrics than old quantity metrics like traffic and bounce rate.
We’ll dive into leading content trends and how to use them to grow in 2025. Digital channels are more crowded than ever, and standing out is more complex. Discover how to use content distribution strategies to maximize ROI and get more value from your best content. Learn how authentic content breaks through on every digital channel (beyond email). Vertical video will continue to grow in 2025 – learn how to maximize your efforts based on the long lifespan and discovery algorithms in video distribution channels. Apply these concepts with a new content strategy focusing on quality and evergreen content over quality.
Adapt your strategies based on channel trends. Discover the role that SEO will play in an AI-driven search world. Learn how influencers will grow in 2025 and beyond and how they add unique value in a crowded marketing landscape. Evaluate the role of social commerce and how it will only grow in the future. Apply these channel trends to the customer journey and learn how to create a more focused journey based on the more complex landscape.
Finally, we’ll cover trending and emerging channels like Metaverse, AR, VR, voice search, voice shopping and more.
By the end of this course, you’ll have a comprehensive understanding of the trends shaping the future of digital marketing and the tools to apply these insights in your organization.
This interactive course includes live examples, interactions and activities to apply your learning.
Learning Objectives
- Identify key digital and social media marketing trends for 2025 and their implications for strategy.
- Understand how to harness AI as a strategic tool to enhance marketing efforts.
- Develop a deliberate channel strategy by aligning platforms with the customer journey.
- Create a content distribution plan that maximizes ROI through effective repurposing.
- Shift content strategies from quantity-focused to quality-driven approaches for improved outcomes.
- Apply performance-based metrics to enhance decision-making and optimize marketing ROI.
- Integrate trending topics into your marketing strategy to stay relevant and competitive.
All Access Pass Monthly Subscription
Get the training, resources and support you need to build online success for you and your business for just $77/month!
Trusted by Over 1 Million Marketers for Over 20 Years
Discover the All Access Pass
Access to ALL online digital marketing + social media courses, starting at $77/month
- Access 300+ Courses and 250+ Resources
- Instructor Support
- Monthly Digital News Updates
- Member Q&A Sessions
- Hands-On Learning + Tool Demonstrations
- Private Members-Only Community
Related Courses
The Perfect Choice for Your Company
Get customized world-class training for your teams: e-learning, virutal and live.