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  • Understand how (and when) to integrate display ads into your strategy.
  • Get a realistic view of the pros and cons to understand if display ads are right for your business.
  • Use display ads to reach your target audience cost-effectively.
  • Understand the objectives, targeting, and placement options available in display ads.
  • Explore the detailed targeting that can give you an edge with display ads.
  • Spy on your competitors with the Google Ads Transparency Center.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Digital Ads QuickStart Guide

Display ads (also called programmatic ads) are a powerful way to get your business in front of your target audience. This course shows you exactly how to harness the power of display ads for your business. Discover everything you need to know to successfully incorporate display ads into your digital marketing strategy. 

 

Trusted By Millions of Businesses & Learners Globally


Display Ads: Foundations Course Outline

  • What display ads are.
  • How to identify display ads. 
  • How to strategically integrate digital ads in your marketing plan.
  • The marketing funnel stages display ads work best for.
  • The primary benefits of display ads.
  • How display ads deliver low-cost reach. 
  • Targeting options for display ads.
  • Drawbacks of display ads. 
  • Why display ads don’t work for all business objectives.
  • Display ad issues like quality, fraud, placement and impact.
  • The objectives available with display ads. 
  • How to choose the right ad objective.
  • Objectives vs optimizations.
  • Types of targeting available for display ads.
  • How to use targeting to reach your ideal audience.
  • How to layer targeting to increase specificity.
  • Types of formats for display ads.
  • The impact of different display ad formats.
  • The impact of creative on your ad’s success.
  • Why great creative matters to delivering ad impact.
  • The objectives available with display ads.
  • How to choose the right ad objective.
  • Objectives vs optimizations.

Course Description

Display Ads (Programmatic): Foundations is a beginner course. You’ll learn what display ads are, how they fit into a marketing strategy and how to unlock the power of display ads for your marketing. 

Display (programmatic) is a powerful advertising channel to reach your target audience and meet your marketing goals. In this course, you’ll learn what display ads are and how they work. We’ll explore the pros and cons so you can effectively integrate them into your marketing strategy. 

We’ll also cover the strategic purpose of display ads. While they are typically great at reaching top-of-funnel marketing goals like awareness and consideration, they aren’t as effective at driving traffic or direct sales for businesses.  

 You’ll get an overview of the options for running a display ad. Specifically, you’ll learn how to choose the right objective and optimization to maximize the impact of your ads. 

We’ll take a deep dive into targeting. You’ll learn just how powerful display ad targeting can be. You can target people by segment and demographic to find the right audience. You can also target by placement. Your ads can even be shown on specific websites or YouTube channels. Explore how targeting can create massive customization and effectiveness in your ad campaigns.  Finally, you’ll learn how to spy on your competitors and see all of their ads with the Google Transparency Center. 

At the end of this course, you’ll be ready to integrate display ads into your strategic digital advertising campaigns. 

This interactive course includes a Display Ads Quickstart Guide to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.  

Learning Objectives

  • Articulate what display ads are and how to use them strategically. 
  • Apply the pros and cons of display ads. 
  • Choose the right objectives for display ads. 
  • Incorporate strategic targeting into your strategy.
  • Choose strategic placements and formats. 
  • Apply best practices for display ads creative. Research competitive display ads. 

Resources

  • Digital Ads QuickStart Guide
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Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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