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Instagram: Foundations for Business
- Level: Beginner
- Length: 75 minutes
- Lisa Buyer
Instagram is one of the largest social networks, and it has huge potential for business and marketing growth. This course gives you the Instagram 101 foundations for businesses. You’ll learn how Instagram works, why businesses use it, and how you can use it for your business. At the end of the course, you’ll have a solid understanding of the strategic role Instagram plays in social media marketing.
This course is perfect for business professionals who want to understand the strategic role of Instagram in marketing.
- Discover the business benefits and strategic purpose of Instagram marketing.
- Get best practices, tips, tricks, and strategies for Instagram.
- Explore Instagram for competitors and similar businesses to see how it is used.
- Use the 6 Ps to establish your professional presence on Instagram.
- Use business features like ads and analytics to get more from your Instagram account.
- Examine use cases and examples of how businesses are growing with Instagram.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Instagram Action Planner
-> Instagram Quickstart Guide
Instagram: Foundations for Business provides a comprehensive understanding of how to use Instagram strategically for business growth. In this course, you’ll learn precisely how and why businesses use this powerful tool.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
Sign Up To Boot Camp Digital’s All Access Pass
Get the training, resources and support you need to build online success for you and your business for just $77/month
Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
Trusted By Millions of Businesses & Learners Globally
Instagram: Foundations for Business Course Outline
- Instagram’s user demographics and size.
- Effectively target specific demographic segments in marketing strategies.
- Factors to identify in Instagram’s consumption patterns to maximize impact and reach.
- Strategies for brand exposure and audience expansion.
- Engage customers to build loyalty and trust.
- Instagram’s role in marketing, from awareness to conversion.
- Identify Instagram account types and their unique benefits and purposes.
- Types of Instagram posts.
- Benefits of each type of Instagram post.
- How Instagram algorithm personalizes feeds and boosts engagement.
- Factors influencing content ranking and visibility.
- Effective strategies to earn visibility in the algorithm.
- Why competitor analysis on Instagram is crucial for strategy refinement.
- Define goals for researching competitors, including content strategy and audience preference.
- Identify competitors and analyze their strategies.
- Analyze competitor content and engagement to refine your strategy.
- How Instagram Explore tailors content to individual users using machine learning.
- Effectively use the Explore page to discover new content, accounts, hashtags, and products aligned with personal interests and preferences.
- 6Ps of a comprehensive Instagram presence.
- Why each P is important.
- How each P contributes to your success.
- Key features of Instagram Business, including account options, ads, shops, and insight.
- Importance of Instagram Business features in enhancing brand visibility, engagement, and sales.
- The data that is available in Instagram Insights.
- Data that is available in Instagram Insights.
- Use Insights data to understand and improve performance.
- Setting KPIs aligned with business goals.
- Using Insights to track KPIs.
- Examples of how other businesses are using Instagram.
- Instagram strategies that could work for your business.
- How business brands are doing it right on Instagram.
Course Description
Instagram: Foundations for Business is a beginner course that provides a comprehensive understanding of how to use Instagram strategically for business growth. You’ll learn precisely how and why businesses are using this powerful tool.
This course will explain Instagram and its importance to businesses. You’ll learn the “lingo” of Instagram, including key terms and features and how they work. We’ll also explore the business benefits of an Instagram account and how Instagram can achieve results at every stage of the marketing funnel.
You’ll learn through real examples how different types of businesses use Instagram and how they get results. Instagram is a powerful tool for all types of businesses – it just takes strategy, creativity, and consistency. You’ll see different use cases to inspire your interest in the platform.
We’ll explore the Instagram algorithm and how it leads to increased content visibility. We’ll also learn about different Instagram post types and the role that each one plays in delivering results for your business.
Finally, you’ll put this together to tailor an Instagram strategy that delivers results for your business.
At the end of this course, you’ll have a plan to create a powerful Instagram presence and achieve your business objectives.
This interactive course includes an Instagram Quickstart Guide and Instagram Action Planner to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Articulate how Instagram works and why it’s essential for business.
- Apply Instagram’s benefits to enhance professional and business strategies.
- Differentiate between different types of Instagram accounts and entities.
- Leverage Instagram effectively at different stages of the marketing funnel.
- Identify how Instagram works for different business types and use case studies.
- Explain the Instagram algorithm and its impact on content visibility.
- Define essential Instagram terms such as Profile, Bio, Page, Followers, Explore, and Algorithm.
- Create and tailor your Instagram strategy and audience targeting for optimal results.
Resources
- Instagram Action Planner
- Instagram Quickstart Guide
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Get the training, resources and support you need to build online success for you and your business for just $77/month!
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Instructor
Lisa is the CEO of The Buyer Group, an educational agency blending public relations with digital marketing, focusing on SEO and social media. She is an international speaker and former University of Florida professor, where she pioneered online social media management courses for the College of Journalism.
Lisa Buyer’s notable books and podcasts include “Social PR Secrets” and “Digital Detox Secrets,” offering insights into effective digital marketing strategies and wellness in the digital age.
Additionally, she is a vocal advocate for women as the founder of Female Disruptors and mental health in the digital world, promoting balance and well-being amidst the demands of digital connectivity.
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