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- Discover the different targeting opportunities in Meta ads.
- Learn when to use each audience to maximize results.
- Use audiences strategically to best achieve your marketing goals with new or known audiences.
- Effectively use Advantage+ AI audiences to increase your ROI and results.
- Define your audience size strategically.
- Explore advanced issues like audience overlap, audience testing and audience management.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Meta Ads QuickStart Guide
-> Meta Ads Planner
Meta ad targeting is one of the things that makes Meta Ads unique. With Meta ads, you can connect with existing customers, known audiences, and new audiences or use AI to find the right audience for your business. In this course, you’ll learn how and when to use different audiences and best practices to get the most from your ad budget.
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Meta Ads: Targeting Course Outline
- How Meta’s ad targeting is unique.
- Types of targeting available on Meta.
- The differences between broad vs specific audiences.
- When to use broad vs. specific targeting.
- How to interpret Meta audience sizes.
- How marketing funnel stages impact targeting choices.
- Choosing the right audience for different funnel stages.
- How to define Core/Saved audience.
- What targeting factors are available for a core/saved audience.
- How to narrow your audience by combining attributes.
- How to exclude audiences based on attributes.
- What a custom audience is.
- The different types of custom audiences you can create.
- The advantages of using common audiences.
- What is a lookalike audience.
- The different types of sources you can use to create a lookalike audience.
- How Meta uses Artificial Intelligence (AI) to create audiences for you.
- The factors Meta’s AI is looking at to determine your audience.
- When to use (and not use) AI target audiences.
- How to choose an appropriate audience size.
- How your budget impacts your audience size.
- What audience overlap is.
- The issues created by audience overlap.
- How to diagnose and correct audience overlap.
- How to view your ad delivery to your target audience.
- View available at ad, ad set and campaign level.
- How to create and save audiences for reuse.
- How to manage audiences efficiently.
Course Description
Meta Ads: Targeting is an intermediate course. You’ll learn how Meta ads targeting works and how to build strategic audiences to achieve your marketing results. This course covers everything you need to know about strategically creating and managing Meta ad target audiences.
We’ll start by exploring why choosing the right audience is important and how your audience links to your marketing strategies. You’ll learn about the differences between broad and specific audiences, and when to create each type. We’ll also map audiences to marketing funnel stages – you’ll learn how to choose the right audience based on your marketing strategy and ad objective.
We’ll explore the three types of audiences: Core Audiences, Custom Audiences, and Lookalike audiences. You’ll learn how to create each type, the options available, best practices, tips, and watchouts.
Next, we’ll learn about Advantage+ AI audiences. These audiences harness AI to show your ad to the right audience based on data and machine learning. Learn when to use (and not use) AI audiences and how they can increase your results.
Then, we’ll examine additional advanced topics to ensure your audience is optimized for Meta. We’ll explore audience sizes and how to evaluate your audience size relative to your budget, business strategy, and ad objectives. You’ll learn how to diagnose and fix audience overlap, which can impact campaign delivery and performance. We’ll also cover how to measure your audience delivery with an overview of the audience data available when your ad begins to deliver. We’ll also explore A/B testing and how to find the right audience for your offer.
Finally, we’ll cover how to manage audiences. You’ll learn how to create an save audiences do you can easily manage audiences and increase your productivity.
This interactive course includes a Meta Ads Planner and Meta Targeting Quickstart Guide to implement your plan. It also has live examples, knowledge checks, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Identify and fix audience overlap issues.
- Choose the right audience definition.
- Connect your audience to your marketing strategy.
- Apply the pros and cons of core, custom, and look-a-like audiences.
- Use AI in Advantage+ targeting.
- Determine the right audience size.
- Efficiently manage your audiences.
Resources
- Meta Ads Planner
- Meta Targeting Quickstart Guide
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Instructor
Amanda Robinson
Amanda Robinson is the Founder and CEO of The Digital Gal Inc., a globally recognized brand specializing in paid digital advertising. Amanda is an international speaker, consultant, and educator known for her expertise in Facebook advertising.
She is a published author of the Ultimate Guide to Social Media Marketing through Entrepreneur Press and is regularly featured as a guest on social media-related podcasts.
She has taught over 1,000 business owners and entrepreneurs how to manage their own Facebook advertising. Amanda is a Member of Agorapulse’s Social Media Advisory Board comprised of top industry influencers and agency owners around the world. Working remotely and having traveled extensively coast to coast across Canada and the United States, Amanda truly grasps the differences in audiences across the North American market.
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