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SEO: Common Technical Issues
- Level: Advanced
- Length: 60 minutes
- Allison Chaney
Maintaining a site that is free of technical errors is important to rank well in search engines and grow site traffic. Many common technical issues can reduce your visibility in search engines. This course explores common technical issues. We’ll explore issues like duplicate content., broken links, site speed, mobile usability, 301 redirects, and more. You’ll learn how to discover, diagnose, and fix these issues. At the end of the course, you’ll understand common issues and how to use SEO tools to find and resolve them. This will lead to a healthier site that ranks better in search engines and has a better user experience.
This course is perfect for marketers, SEOs, website developers, and business leaders who want to assess their website’s technical health.
- Grow your search traffic by finding and fixing common technical issues.
- Understand common issues, their impact, causes, and solutions.
- Find and fix issues like duplicate content, broken links, site speed, mobile usability, and 301 redirects.
- Evaluate your site for these issues.
- Learn how these issues go beyond SEO and can impact user experience and business results.
- Maintain a clean site that is free of technical errors.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> SEO: Technical Tips and Tricks
-> SEO Technical Checklist
Technical issues can reduce your site’s visibility in search engines, leading to less traffic and fewer sales. Fortunately, there are a number of common SEO issues that are easy to diagnose and fix. This course covers the most common issues, including duplicate content, broken links, site speed, mobile issues, and redirect problems. Learn how to keep your website healthy and optimized.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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SEO: Common Technical Issues Course Outline
- Overview of common technical issues.
- The process for handling technical issues.
- How duplicate content happens.
- Why duplicate content can impact SEO and how search engines handle it.
- The best tools to prevent and fix duplicate content issues.
- What broken links are and why they matter for SEO and user experience.
- How to find broken links using tools like Screaming Frog and Google Search Console.
- Best practices for fixing broken links.
- How site speed impacts user experience and SEO rankings.
- The key metrics used to measure site speed.
- Practical ways to improve site seed.
- How mobile-friendliness affects user experience and SEO.
- Why Google’s mobile-first indexing impacts your site’s rankings.
- How to test and improve your site’s mobile usability.
- What 301 redirects are and how they work.
- When to use a 301 redirect for SEO purposes.
- How to avoid common redirect issues that can hurt SEO.
- How additional issues can impact SEO performance.
- Additional issues: blocking robots.txt, security issues, structured data issues, orphan pages, unoptimized images and poor URL structures.
- How to diagnose and fix additional issues.
Course Description
SEO: Common Technical Issues is an advanced course. This course teaches you how to understand, find, diagnose, and fix common technical issues on your website. This will keep your site issue-free and maintain search engine traffic in the dynamic digital landscape.
This course dives into common technical issues that can negatively impact your search engine performance. These issues, however, don’t only impact search engines. Many of these issues also affect your site usability, traffic, and, ultimately, business results. This makes it even more essential to find and fix these issues.
We’ll dive deep into core issues like duplicate content, broken links, site speed, mobile friendliness, and 301 redirects. You’ll learn how to find these issues, their impact on search engines and users, and how to fix them. We’ll use popular SEO tools to find and diagnose issues. You’ll also learn how to troubleshoot and investigate.
We’ll also cover additional technical issues impacting performance, including blocked by robots.txt, security issues, structured data issues (schema), orphan pages, unoptimized images, and poor URL structures. Many of these issues don’t only impact search engines – they also affect your overall site effectiveness.
At the end of this course, you’ll be prepared to keep your site healthy by tracking and fixing technical SEO issues.
This interactive course includes SEO: Technical Tips and Tricks and an SEO Technical Checklist to implement your plan. It also has live examples, quizzes, knowledge checks, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Articulate common technical SEO issues and their causes.
- Find and resolve duplicate content that doesn’t rank.
- Discovery and fix broken links.
- Evaluate site speed and diagnose speed issues.
- Evaluate mobile friendliness and resolve mobile issues.
- Diagnose 301 redirect issues.
Resources
- SEO: Technical Tips and Tricks
- SEO Technical Checklist
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Instructor
Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.
Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.
Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.
Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.
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