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  • Grow your search traffic by finding and fixing common technical issues.
  • Understand common issues, their impact, causes, and solutions.
  • Find and fix issues like duplicate content, broken links, site speed, mobile usability, and 301 redirects.
  • Evaluate your site for these issues.
  • Learn how these issues go beyond SEO and can impact user experience and business results.
  • Maintain a clean site that is free of technical errors.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> SEO: Technical Tips and Tricks

-> SEO Technical Checklist

Technical issues can reduce your site’s visibility in search engines, leading to less traffic and fewer sales. Fortunately, there are a number of common SEO issues that are easy to diagnose and fix. This course covers the most common issues, including duplicate content, broken links, site speed, mobile issues, and redirect problems. Learn how to keep your website healthy and optimized.

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SEO: Common Technical Issues Course Outline

  • Overview of common technical issues.
  • The process for handling technical issues.
  • How duplicate content happens.
  • Why duplicate content can impact SEO and how search engines handle it.
  • The best tools to prevent and fix duplicate content issues.
  • What broken links are and why they matter for SEO and user experience.
  • How to find broken links using tools like Screaming Frog and Google Search Console.
  • Best practices for fixing broken links.
  • How site speed impacts user experience and SEO rankings.
  • The key metrics used to measure site speed.
  • Practical ways to improve site seed.
  • How mobile-friendliness affects user experience and SEO.
  • Why Google’s mobile-first indexing impacts your site’s rankings.
  • How to test and improve your site’s mobile usability.
  • What 301 redirects are and how they work.
  • When to use a 301 redirect for SEO purposes.
  • How to avoid common redirect issues that can hurt SEO.
  • How additional issues can impact SEO performance.
  • Additional issues: blocking robots.txt, security issues, structured data issues, orphan pages, unoptimized images and poor URL structures.
  • How to diagnose and fix additional issues.

Course Description

SEO: Common Technical Issues is an advanced course. This course teaches you how to understand, find, diagnose, and fix common technical issues on your website. This will keep your site issue-free and maintain search engine traffic in the dynamic digital landscape.

This course dives into common technical issues that can negatively impact your search engine performance. These issues, however, don’t only impact search engines. Many of these issues also affect your site usability, traffic, and, ultimately, business results. This makes it even more essential to find and fix these issues.

We’ll dive deep into core issues like duplicate content, broken links, site speed, mobile friendliness, and 301 redirects. You’ll learn how to find these issues, their impact on search engines and users, and how to fix them. We’ll use popular SEO tools to find and diagnose issues. You’ll also learn how to troubleshoot and investigate.

We’ll also cover additional technical issues impacting performance, including blocked by robots.txt, security issues, structured data issues (schema), orphan pages, unoptimized images, and poor URL structures. Many of these issues don’t only impact search engines – they also affect your overall site effectiveness.

At the end of this course, you’ll be prepared to keep your site healthy by tracking and fixing technical SEO issues.

This interactive course includes SEO: Technical Tips and Tricks and an SEO Technical Checklist to implement your plan. It also has live examples, quizzes, knowledge checks, interactive activities, and opportunities to apply your learning.

Learning Objectives

  • Articulate common technical SEO issues and their causes.
  • Find and resolve duplicate content that doesn’t rank.
  • Discovery and fix broken links.
  • Evaluate site speed and diagnose speed issues.
  • Evaluate mobile friendliness and resolve mobile issues.
  • Diagnose 301 redirect issues.

Resources

  • SEO: Technical Tips and Tricks
  • SEO Technical Checklist
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Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
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Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

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Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
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Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
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I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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Instructor

Allison Chaney
Allison Chaney

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Bootcamp Digital All Access Pass

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