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SEO: Link Building Foundations
- Level: Beginner
- Length: 45 minutes
- Allison Chaney
Link building in SEO is the primary way to grow authority and increase your website ranking. Discover the foundations of link building and understand how to build quality links for your site. This course will give you the foundations of why links are essential and how they improve your SEO. You’ll also learn how to create quality links and key concepts like anchor text, nofollow, and self-added links.
This course is perfect for SEO professionals, marketers, PR professionals, website managers, and agencies creating or executing SEO plans.
- Learn why links matter and how they contribute to SEO.
- Understand how to create quality links that improve your rankings.
- Differentiate between high and low-quality links.
- Create optimized anchor text to increase your rankings.
- Understand the value of nofollow links and what they are.
- Avoid low-quality links that can harm your rankings.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> SEO Link Marketing Quickstart Guide
-> SEO Link Marketing Tips and Tricks
-> Link Audit Checklist
This is the ultimate intermediate course for understanding links, their value, and quality. In order to grow your rankings in search engines, it is vital to understand core concepts like anchor text, nofollow links, and self-added links.
This course is perfect for SEO professionals, marketers, PR professionals, website managers, and agencies creating or executing SEO plans.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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SEO: Link Building Foundations Course Outline
- The difference between link building and link marketing.
- The importance of link building in enhancing website authority and visibility.
- The ART of SEO framework to develop link strategies.
- The benefits of link building, like improved rankings and targeted traffic.
- How links play a key ranking factor in SEO.
- How not all links are equal and the importance of high-authority links.
- What link equity and link authority mean for SEO.
- How to focus on sustainable link-building for long term success.
- What anchor text is and its role in link building.
- Why anchor text is crucial for SEO, providing context to search engines and users.
- Best practices for creating effective anchor text.
- To distinguish between follow and nofollow links and their impact on SEO.
- How follow links pass link equity to boost authority and rankings.
- The indirect benefits of nofollow links like traffic and brand exposure.
- The importance of maintain a balanced link profile for sustainable SEO.
- To identify self-created links and understand their limited SEO value.
- To recognize the risks of overusing low-quality, easily obtained links.
- To understand why search engines prioritize earned, authoritative links.
- To focus on building quality links that boost credibility and drive meaningful traffic.
Course Description
SEO: Link Build Foundations is a beginner course. In it, you’ll learn about the importance and value of links and how to build quality links for your business. This is vital to growing your ranking and traffic from search engines like Google and Bing.
First, we’ll explore what links are and how they work. You’ll understand how links build your domain and page authority and how links contribute to higher rankings and more traffic to your site.
Next, you’ll learn about link quality. Not all links are created equal. You’ll learn how the value of links can impact your link building plan and how to avoid low quality links and focus on high quality links.
We’ll dive into understanding anchor text and the role it plays in your link building strategy. Learn how to create high-quality anchor text that sends the right signals to search engines. You’ll also learn what to avoid when building your plan.
Next, we’ll examine the difference between follow and nofollow links and how these impact search rankings and link impact. Discover the impact of nofollow links and how to avoid them when building a powerful link profile.
Finally, we’ll cover self-added links – the links that you can add to sites like directories and social networks. You’ll learn the role they play in building your SEO profile and how they contribute to link value.
At the end of this course, you’ll understand the value of links and key ideas associated with link building and link marketing. You’ll be ready to start planning your link building strategy.
This interactive course includes the SEO Link Marketing Quickstart Guide, SEO Link Marketing Tips and Tricks, and a Link Audit Checklist to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Articulate why links matters for SEO.
- Apply the benefits of link building to your strategy.
- Create optimized anchor text for links.
- Evaluate anchor text.
- Articulate the value of nofollow links.
- Incorporate self-added links into your plan.
Resources
- SEO Link Marketing Quickstart Guide
- SEO Link Marketing Tips and Tricks
- Link Audit Checklist
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Instructor
Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.
Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.
Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.
Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.
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