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SEO: Link Building Plan
- Level: Intermediate
- Length: 150 minutes
- Allison Chaney
Link building in SEO is the primary way to grow authority and increase your website ranking. This intermediate course shows you exactly how to create and execute a plan to grow links and traffic from SEO. You’ll learn the foundations of link building, including how to perform an audit, set goals, and measure your success. You’ll also discover how to find relevant links and develop a plan to earn them.
This course is perfect for SEO professionals, marketers, PR professionals, website managers, and agencies creating or executing SEO plans.
- Discover exactly how to create a link-building plan.
- Earn more links for your business based on proven long-term strategies.
- Conduct a link-building audit and set KPIs for your plan.
- Use proven best practices to acquire more links and grow site authority.
- Define your goals and evaluate competitors.
- Explore how to evaluate relevant content and target sites for link building.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> SEO Link Marketing Quickstart Guide
-> SEO Link Marketing Tips and Tricks
-> Link Audit Checklist
This is the ultimate intermediate course for understanding how to use link building to amplify your SEO success.
In this course, you’ll learn exactly how to create a link-building plan that grows your rankings.
Discover the seven steps to building a strategic plan and learn how to set KPIs to measure the impact of your plan.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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SEO: Link Building Plan Course Outline
- Key metrics like backlinks, referring domains, and referral traffic to measure link-building performance.
- Analyze domain authority and anchor text to assess link quality and relevance.
- Use tools like Ahrefs, SEMrush, or Moz for effective link data tracking and analysis.
- To identify and correct unnatural link patterns or over optimized risks.
- To track KPIs to measure link-building success.
- To evaluate the number and quality of inbound links for better SEO performance.
- To connect referral traffic to business outcomes like leads, sales and conversions.
- To use KPIs to refine and optimize your link-building strategy.
- How to perform a link audit to uncover strengths, weaknesses and opportunities.
- The importance of setting clear link-building goals and tracking progress.
- Ways to identify or create content that naturally attracts links.
- Insights from competitor analysis to inform your link-building strategy.
- Steps to build a targeted outreach plan and refine efforts for maximum impact.
- How to assess the quality, quantity and relevance of your links.
- How to identify toxic or harmful links that may negatively impact your SEO.
- How to use link analysis tools to uncover opportunities, detect gaps, and ensure your link profile is competitive.
- How to define clear goals for your link-building strategy.
- The role of link-building goals in improving SEO and increasing quality traffic.
- Metrics to track progress, such as organic search traffic, referral traffic and domain authority.
- How benchmarks help measure success.
- How to identify existing content that can serve as a “link magnet.”
- The importance of creating new, high-quality content to attract links.
- Characteristics of successful “link magnets” and examples of effective formats.
- How valuable content aligns with audience needs to naturally earn links.
- How to analyze competitor backlinks to uncover new link building opportunities.
- Strategies for applying competitor insights to strengthen your link building plan.
- How to use tools like Ahrefs, Moz or SEMrush for competitive backlink analysis.
- How to use competitor link sources to build your link strategy.
- Approaches for reaching out to sites linking to your competitors.
- Techniques like broken link building and unlinked brand mentions to secure quick wins.
- Ways to generate unique content ideas and partnerships inspired by competitor research.
- How to define clear criteria for selecting high-quality target websites.
- Why relevance, authority, and audience engagement are key factors for site selection.
- Methods to organize and categorize your target websites for efficient outreach.
- Tips for prioritizing high-value websites to maximize your link building efforts.
- The ore principles of effective link building outreach.
- How to craft professional and transparent outreach messages.
- How to highlight value for the recipient’s audience in outreach efforts.
- The importance of tracking and measuring link-building outreach.
- To monitor your backlink profile to track new and existing links.
- How to use KPIs to measure link building performance.
- To evaluate engagement metrics to determine the quality of link traffic.
- To refine your link-building strategy based on insights from link data.
Course Description
SEO: Link Build Plan is an intermediate course. In it, you’ll learn how to create a strategic plan to grow links to your website, increasing your site authority and ranking in search engines.
We’ll start by exploring metrics and KPIs for your plan. Learn exactly how to measure the effectiveness of your link building efforts. SEO can take months to generate results, so continuously examining link metrics is vital to measuring your plan.
Next, we’ll explore the steps to build a clear plan to attract links. You’ll learn the seven-step method to growing links. To start with this plan, we’ll conduct an SEO link audit. This is the first step to uncover your current performance and existing links. We’ll use tools like Google, Google Search Console, SEMRush and AHrefs to gain more link data.
You’ll learn how to set meaningful goals for your link building strategies. This will keep your efforts focused and set clear parameters for success.
We’ll dive into competitive link strategies with a comprehensive competitive analysis. This reveals their current links and gives insights into their strategies. In addition, it can uncover opportunities and ideas to generate new links. Learn what content on their site attracts the most links and where the links come from.
Next, you’ll make a list of target websites. This will map out the sites from which you want to earn links. You’ll learn how to evaluate the quality of the sites so you can focus on the sites that will give you the biggest impact. Then ,we’ll develop a tactical plan to reach out to these sites. You’ll learn the best practices for link outreach.
Finally, you’ll learn to monitor, analyze, and adjust your plan. You’ll see a live demonstration of how links can be analyzed using SEO tools. This will set you up for continuous success with your link building strategies.
At the end of this course, you’ll be able to create a strategic link building plan based on best practices, strategies, and tactics.
This interactive course includes the SEO Link Marketing Quickstart Guide, SEO Link Marketing Tips and Tricks, and a Link Audit Checklist to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Measure the impact of your link marketing and set KPIs.
- Apply the seven steps to building a link plan.
- Perform a link audit.
- Create clear goals for your link strategy.
- Identify ideal link building content.
- Conduct a competitive link analysis and find opportunities.
- Identify target websites for generating links.
- Develop a tactical plan to earn links.
- Monitor, analyze and adjust the plan.
Resources
- SEO Link Marketing Quickstart Guide
- SEO Link Marketing Tips and Tricks
- Link Audit Checklist
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Instructor
Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.
Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.
Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.
Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.
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