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Strategic AI for Marketers Crash Course
- Level: Beginner
- Length: 70 minutes
- Krista Neher
AI represents a tremendous opportunity for marketers to become more efficient and effective. Savvy marketers use AI for tasks like content creation, data analysis, strategic plan development, daily tasks, and more. This course gives you the essentials of using generative AI to get results as a marketer. We’ll cover how marketers use AI and the benefits of using AI in your daily work. You’ll learn how to create prompts that get results based on proven prompt engineering methods. You’ll also get tips and tricks on using generative AI for common tasks and find the highest ROI tasks for generative AI use.
This course is perfect for marketing professionals, business owners, entrepreneurs, agencies, and any business professional using AI for marketing.
- Learn the top opportunities for marketers to use AI to improve results and productivity.
- Get a proven prompt engineering framework to improve AI results.
- Plan strategic tasks for AI automation and support to maximize your ROI.
- Create a brand tone of voice for AI that you can reuse repeatedly.
- Get best practices for AI content creation, content optimization, data analysis, and more.
- Learn how to create and train your own GPT to maximize results.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
AI is everywhere and most marketers already use it. This session goes beyond the basics of using AI and focuses on the advanced strategies and uses that work now. Discovery how to make the most of AI to get faster results from your marketing.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Strategic AI for Marketers Crash Course Outline
- How to think about AI in marketing overall.
- How to integrate AI into your daily work.
- Why relying heavily on AI is not ideal.
- Two ways AI gives you an edge.
- How to get better results when using AI.
- How to get faster results with AI.
- The top ways marketers are using AI.
- Why “content” appears in first four most common uses.
- He importance of prompt engineering or optimization.
- Why AI formulas don’t work.
- The art of getting the right outputs from AI.
- Different ways to use AI in your daily tasks.
- Examples of how to implement these tasks.
- Techniques to improve your prompts.
- The importance of giving AI the right level of direction.
- How to train AI to have your brand tone of voice.
- To differentiate your content created by AI.
- The importance of giving AI your brand personality.
- How to train AI on your tone of voice.
- How to use AI for competitive research.
- To create content in a specific format.
- How to use AI for marketing data and creating strategies.
- The best practice to create content.
- How to create your own GPT.
- What content to upload to create your own GPT.
Course Description
Strategic AI for Marketers Crash Course is a beginner course. It gives you an accelerated blueprint for strategically using AI as a marketing professional or in marketing workflows.
We’ll start by covering the foundations of generative AI. Learn how generative AI is used in marketing and its benefits. Discover how AI creates better results and increases productivity (when used correctly). You’ll learn why savvy marketers use AI and how they benefit from it.
Next, we’ll cover prompt engineering best practices and techniques. You’ll learn a flexible prompting framework (TCC) to create relevant, detailed prompts that get results. This framework will improve your approach to prompting so that you provide the right information to get better results. You’ll also learn prompt optimization tips and tricks to accelerate your results, even if you don’t know how to prompt.
We’ll cover a framework for choosing the right tasks for AI automation. This will help you maximize your ROI from generative AI and give you a proven way to scale AI across your workflows.
Next, you’ll get live, hands-on demonstrations of generative AI and marketing applications to see AI tools in action. Learn how to create effective prompts and get results with everyday marketing tasks. We’ll cover creating a reusable brand tone of voice, using AI to analyze and edit content, using AI for data analysis, and creating content with AI.
Finally, you’ll learn how to create your own GPT. It doesn’t require any technical knowledge! You can easily create and train a custom GPT that completes tasks based on your exact specifications.
At the end of this course, you’ll have a strong foundation to use AI strategically for marketing tasks.
This interactive course includes live examples, demonstrations, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Use AI to unlock business value.
- Use AI for advanced data analysis and insights.
- Create content that doesn’t sound like generic AI content.
- Engineer prompts to get better results faster from AI.
- Spot new AI efficiency opportunities within your organization.
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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