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  • Understand exactly how YouTube ads work from start to finish.
  • Unlock strategic ad targeting to find your exact audience using Google data.
  • Integrate YouTube ads strategically into your marketing plan.
  • Build a YouTube advertising plan based on best practices.
  • Strategically connect your objective, target audience, and creative to maximize impact.
  • Unlock competitive YouTube ad strategies to inform your plan.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> YouTube Ads Quickstart Guide

-> YouTube Ads Planner

YouTube video ads are a unique and effective digital advertising opportunity. Video ads are low-cost and earn higher view times due to their placement before or during videos. This makes them effective at conveying messages to an engaged audience. In this course, you’ll learn the role of YouTube ads and the best practices and tips to use them effectively.

 

 

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Video Ads: Foundation (YouTube Ads) Course Outline

  • What YouTube video ads are.
  • How YouTube ads are displayed online.
  • What differentiates YouTube video ads from other ad formats.
  • Where YouTube ads fit in the marketing funnel.
  • Why YouTube ads are best at nurturing objectives.
  • The role of frequency in building your brand message.
  • The benefits of YouTube ads.
  • How YouTube ads are unique vs. other channels.
  • What makes YouTube ads uniquely effective.
  • The main drawbacks of YouTube Ads.
  • The objectives that YouTube doesn’t work for.
  • How to apply the limitations to your channel strategy.
  • The available ad objectives for YouTube ads.
  • The objectives YouTube ads are best at.
  • The campaign subtypes that further refine your goal.
  • The ad type selection and how it impacts your results.
  • Placement options on the platform.
  • How to choose the right type and placement.
  • YouTube targeting options and how they work.
  • How to choose the right target.
  • How targeting impacts your costs.
  • How to determine your budget for YouTube ads.
  • Bid strategies for YouTube ads.
  • Bidding and budgeting best practices.
  • Why creative is important.
  • Best practices for YouTube video ad creative.
  • How to view competitive ads running on YouTube.
  • Common KPIs and metrics for YouTube ads.
  • How to choose the right metrics to evaluate your campaign success.

Course Description

YouTube Ads: Foundations is a beginner course. You’ll learn exactly how YouTube ads work, their strengths and weaknesses, and how to include them in your digital advertising plans strategically.

YouTube ads are a cost-effective way to reach your target audience. For as little as a penny per view, you can reach your target audience with relevant video messages. They offer precision targeting and robust options to meet your marketing goals effectively. In this course, you’ll learn how to use YouTube ads strategically.

We’ll start with understanding how YouTube ads fit into your broader marketing and business strategies. YouTube ads typically work best for nurturing campaign objectives, but they can be optimized for full-funnel marketing goals. You’ll also learn about the strengths and limitations of YouTube ads. This will help you make the right decision about how YouTube ads fit into your strategy and the unique role they can play in delivering your goals.

Next, we’ll dive into understanding exactly how YouTube ads work. This is where you’ll see the real power of the platform. YouTube ads are built on the Google ads platform, so it is a well-established advertising channel. We’ll start by understanding how to choose the right campaign objective. You’ll learn which objectives YouTube is strongest at delivering and the additional subtypes available to precision-target your goal.

Next, we’ll examine YouTube placements. Placements define where your ad shows up both on and off YouTube. You’ll understand different placements and how they impact your overall results.

Then, we’ll explore the robust target of YouTube ads. YouTube ads have both broad and precision targeting. There are two primary ways to target ads: by audience or by content. You’ll learn the power of audience targeting, including how audiences can be created based on Google search data. You’ll also see how content targeting adds relevant context to your ad. You can target specific YouTube channels or even videos with content targeting. This ensures that your ad is shown to the right person in the right place to maximize your results.

Next, we’ll discover best practices for other ad options when setting up your ads. Learn how to set a smart budget and bidding strategy and what you pay for when you run ads. Discover the creative best practices that are proven to drive results. Learn how to explore competitors’ ads and gain insights from their strategies. Finally set effective KPIs and metrics to measure the impact of your ad strategy.

At the end of this course, you’ll be ready to incorporate YouTube ads into your strategy and have a clear plan to create an ad based on best practices.

This interactive course includes a YouTube Ads Quickstart Guide and a YouTube Ads Planner to implement your plan. It also has a quiz, live examples, interactive activities, knowledge checks, action planning, and opportunities to apply your learning.

Learning Objectives

  • Define YouTube video ads and what makes them unique.
  • Apply YouTube ads to your marketing strategy.
  • Incorporate the benefits and drawbacks when including YouTube ads into your strategy.
  • Choose the right objective for your ads.
  • Evaluate the types of ads you can use.
  • Apply targeting to send your ads to the exact right audience.
  • Choose the best placements and formats for your ad.
  • Apply best practices when creating your video.
  • View competitive YouTube Ads.
  • Measure your ads effectively.
  • Create a comprehensive plan to run YouTube video ads.

Resources

  • YouTube Ads Quickstart Guide
  • YouTube Ads Planner

 

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