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Brand Building in a Digital Age – Is it Dead?
Digital marketing is changing the way that we reach consumers. In traditional marketing we focused on stimulus/brand building so that when a consumer was making a decision they would choose us. Most products are bought in stores, where packaging and in-store promos are our only tools to influence at the actual time of purchase. Digital is …
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Read More...Is A Digital Marketing Certificate Worth It?
The options for learning digital marketing skills are endless. There are college courses, online courses that range in price from free to $1000’s including custom training, workshops, certification programs, and then there’s real-world experience to support your career path in digital marketing. But we all have limited time and resources, so how do you choose? …
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Read More...Digital Marketing Strategy: 5 Traps to Avoid
Building a digital marketing strategy for a business is challenging. It is sometimes easy to jump into the tactics – with shiny objects like ChatBots, AI, AR and Ad Viewability constantly distracting us, it can be difficult to remember to step back and be strategic. As you look to build your digital marketing strategy here …
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Read More...October 2020 Digital Marketing News Updates
Members of our All Access Pass get the first look at the latest digital marketing news updates each month during a live webinar. Facebook News Updates Facebook Removes Image Text Rule – Facebook has historically penalized (or prohibited) ads with over 20% text in the images. This restriction has been lifted as Facebook aims to optimize ads …
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Read More...Prioritizing Digital Marketing Investments: Innovation, ROI, Hygiene
One of the biggest challenges that businesses have is in prioritizing their digital marketing investments. There is no end to what you could do in digital marketing, the question is what you should do. We consult and train global businesses of all sizes, and they all face the same challenge: where should we focus our efforts to drive the …
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Read More...Announcing Our New Video Marketing Course
We are SO excited to announce the launch of our Video Marketing Course. Video is the most powerful form of media, because it is visually appealing and highly engaging. It is one of the most effective ways to communicate a message and connect with an audience. In this course, you’ll learn how to build a …
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Read More...Social Media Training Company Boot Camp Digital Announces the 2014 Social Media Training Classes
Training Expands in 2014 to Include More Online Training, both Advanced and Beginner Topics and the Social Media Boot Camp Expands to San Francisco, Austin and Cincinnati. December 19, 2013 Cincinnati Ohio — Boot Camp Digital (www.BootCampDigital.com) announced their lineup of social media marketing training and workshops for 2014. The new training schedule includes …
Read More...November 2019 Digital Marketing News Updates: Facebook News, Instagram Threads and New LinkedIn Features for Company Pages
Read More...Boot Camp Digital Recognized as OMCP and OMCA Registered Education Provider
Boot Camp Digital is now an OMCP Registered Education Provider. This is a HUGE accomplishment for us as only the most thorough training programs qualify for this status. Less than 30 institutions worldwide have received this accreditation, half of which are college universities. Our Online Social Media Marketing and SEO Certification programs are now verified …
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What’s Your Digital IQ?
