This Week in Social Media: Vine Adds Private Messaging, New Twitter Layout Resembles Facebook, Google+ Replaces Page +1s, and More

This Week in Social MediaThis week in social media brought a new Twitter layout that looks very similar to Facebook – read on about what changes were made and how they can affect you. Read below about how Facebook is helping you increase your Page reach by eliminating spammy posts, sending messages to certain friends on Vine, searching through tweets by dates, and how the new Google+ view counter can affect your Google+ Page.

1. Twitter Rolls our New Design Similar to Facebook

Screen Shot 2014-04-14 at 10.09.29 AMThe new Twitter profile design that looks a lot like Facebook began rolling out recently. Here are the new features you need to know about and how they affect you

  • New cover photo – A new cover photo replaces background images and gives more space for an attractive branded photo (1500x500px)
  • Larger profile image – Resembling Facebook’s design, the new layout includes a larger profile picture on the left side of the screen for your brand logo
  • Best tweets – Twitter will display tweets with higher engagement slightly larger than the rest making the “best content easier to find.” While tweets with photos typically have higher engagement, the rewards for engaging content just increased greatly.
  • Pin your tweets to the top – Like Facebook, you can pin one of your tweets to the top of your page. You can use this to highlight what you want your audience to see the most.
  • Filtered tweets – When viewing someone’s profile, you can now view all of their tweets, tweets with photos/videos, or only tweets and replies. As a brand, this is an opportunity for tweets to possibly have a longer life – filtering will reduce the number of tweets shown and increase the likelihood of older tweets being seen again.

2. Facebook Blasts Spammy Posts

Screen Shot 2014-04-14 at 10.57.40 AMIn efforts to improve the content shared on Facebook, it will begin seeking posts that are actively seeking engagement (likes, comments, and shares), photos/videos that are repeatedly posted, and spammy links to shut them down.

Why does this matter?

If you’re flooding followers with these spammy posts, your page will be affected. Otherwise, with this content being eliminated, Facebook says there’s the possibility of your page seeing a reach rise. Posting relevant and interesting content is what Facebook is looking for – they did add, it’s okay to encourage discussion but avoid asking for shares, likes, etc. just to get more distribution.

3. Vine Messaging: the New Way to Chat

Screenshot_2014-04-06-19-28-28Vine recently introduced the ability to send vine videos and text messages to your friends on Vine or even anyone in your address book even if they aren’t on Vine.

How can you use this?

This new feature creates the opportunity to interact with your audience exclusively by sending Vines of special products or deals to a select group or begin a conversation with them.

4. Search for Tweets by Date

By using the advanced search on Twitter, you can search for tweets based on a date range by simply selecting the date. While this was available before, Twitter recently made it much easier to access.

Why is this valuable?

Do you remember what Twitter users were saying when you released that new product two years ago? I didn’t think so. You can now see what was being said about your brand in a given time frame or how people reacted to industry news in the past.

Screen Shot 2014-04-14 at 10.52.21 AM

5. Google View Counts Replaces +1s

Wondering where your Google+ Page's +1s Went?Google+ recently replaced your total +1 count on your Company Page with a view counter. This view counter tracks just that, how many times your content and page is viewed. For a detailed break down of this new addition, check out my blog post, “New Google Plus View Counter Replaces +1 on Pages.”

What does this mean?

These changes give you the opportunity to build a network of real followers. Forget about the total +1 count and realize that your views will increase if you continually create rich, interesting content that your followers want to share and engage with. Increasing your view count will help you build an audience and improve your credibility.

Other News…

Facebook Really Wants You to Leave Reviews


Screen Shot 2014-04-14 at 11.27.24 AMYou may have seen in the review box when visiting a local Page, Facebook’s full example of a review in hopes you’ll be inspired and leave one. Word of mouth and customer reviews are one of the most important factors that can affect a purchase. If your page is lacking reviews, provide some incentive to visitors if they leave a review or if you have a happy customer, ask them to leave you a review on Facebook.

Google+ Engagement Doubles Twitter

A recent study found of 3+ million user interactions found that Google+ posts scored almost twice as much engagement per follower as tweets from that brand (see below). Almost as high as Facebook, brands need to be on Google+ if they want to continue to stay relevant online.



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New Google Plus View Counter Replaces +1 on Pages

If you’re an active Google+ user for personal or company use, you may have noticed that on March 31st, company +1 tallies were replaced by the new ‘View Feature’ appearing next to your follower count. What does this mean? As someone who has spent time and effort trying to improve Boot Camp Digital’s Google+ overall +1s, I had many questions about this change.

Computer geek

Understanding Google+ view counts – here’s how they work…

Views come from visiting a profile or company page and its content. Every time a post or photo is viewed in a Google+ stream, whether it’s clicked on or engaged with or not, it counts as a view. Essentially, when the post has been visible on someone’s screen, it’s counted as being viewed. A shared post counts as a view for the person who shared it and the original poster. For profile views to count towards the views counted, your profile or company page must be clicked on and opened by the user. 

A few things you need to know about Google view count:

Screen Shot 2014-04-07 at 3.44.02 PM

  • They are not exact and not updated in real time
  • Views are counted from October 2012 forward
  • View counts have replaced the +1 – the total +1 counter still in the Google+ API & on on-site buttons (for now)
  • Page managers can choose to hide the view count to the public in their settings
  • Images on Blogger blogs are hosted on Google+ and therefore count as views for the associated profile

Bringing it back to what matters…

For some time, many Google+ users have focused on follower counts and overall +1s – this is Google’s attempt to focus on what marketers strive for, increased reach. For those who were paying spammy sites to increase +1s and followers, the focus is back to original, engaging content, making those numbers useless from this point on. 

Google wants you to create interesting content that makes people want more. Together, this will improve your status on Google+ and bring more users to the network.

Does this mean +1s are irrelevant?

NO. Posts and images can still receive a +1 that can multiply your view count. If someone +1′s a post, it’s pushed out to their extended network and their followers. These recommended posts count as views for the original poster.

You’re new goal should be acquiring fans who care enough about what you have to say to add you to their circles and share or +1 your posts. This exposure and reach is what matters most.

So the biggest question, what do you do next?

GoogleHow many times have you looked up a company on social networks to determine whether they are worth your time? While numbers might not always be accurate, it’s common practice online today. Increasing your view count will help you build an audience and improve your credibility. 

  • Create posts and images that best resonate with your followers
  • Get noticed on Google+ – posts in communities count as views, take the opportunity to post and join the conversation
  • Build a network of real followers – active and engaging followers become your brand advocates and will help increase your count

Having a strong Google+ presence is becoming inevitable. With influences in Google Search, it’s time to get started if you haven’t already – take advantage of everything Google+ can offer and what is yet to come.



This Week in Social Media: Tag Photos on Twitter, Save Articles on Facebook, LinkedIn Eliminates Products and Services and More

This Week in Social MediaThis week in social media brought big changes for Twitter making them more of a photo sharing network than ever before. Facebook is once again testing the ability to save articles as well as advertise to “lookalike” audiences to help grow your page. LinkedIn eliminates products and services tab for Company Pages – learn a better alternative to promoting your products and Pinterest makes shopping easier with Gifts feed. Learn about how these new changes affect you.

Screen Shot 2014-03-27 at 10.15.11 AM

1. Add 4 Photos to Tweets

Twitter recently added the ability to add up to 4 photos with tweets that appear like the image on the right.

Is this valuable?

Yes – Twitter is committed to become more of a photo-sharing network and each image will expand when you click the tweet. Use this new feature to show more in a single tweet. 

Facebook Save Links2. Facebook Tests Save Feature

Facebook users in the test group have the option to save linked articles to a “saved” section on their timeline and can return to them later.

Will this benefit you?

Sharing blog posts on your Facebook Page is important to improve traffic. If this feature was available to all users, they could save your links and return to read them later. However, if you saved a link on Facebook, would you really come back to read it? Let us know your thoughts.

3. Photo Tagging on Twitter

Tag Photos in TweetsYou can now tag up to 10 people in a photo without using your 140 characters making it easier to connect and share with your friends – you can also adjust your notification settings and who can tag you.

Can you use this?

Twitter is continuously making photos more social increasing the opportunities for engagement. Company Twitter accounts don’t have any special rules but it’s ideal to ask for permission before tagging others in photos.

4. Pinterest Adds Gift Feed

In general, Product Pins that include extra details like pricing, availability, and where to buy it get high click-through rates than regular pins. The new Gifts feed is just for shopping by only showing Product Pins in regular categories with price filters for buyers. Pinterest Gifts Feed

How can you take advantage of this?

With a higher click through rate, browsers of the Gifts feed are more likely to buy on the spot. To be able to have your products show up in the Gifts feed, you need to get Rich Pins. To do so, click here and follow the instructions.

5. LinkedIn Eliminates Products and Services Tab

Screen Shot 2014-03-31 at 11.46.47 AMOn April 14th, LinkedIn will be deleting the Products and Services tab from Company Pages to create a platform where “companies can deliver timely, engaging content to members.”

So what now?

The best way to keep your audience up to date on products and services your company offers are through company updates and Showcase Pages. Company updates are real-time, appear to all of your followers while Showcase Pages let you highlight a particular brand or product line with a dedicated community, learn more here.

6. Create Lookalike Audiences for Facebook Ads

lookalikeAdvertisers can now create lookalike audiences based on people who visit their website allowing marketers to reach groups of people without Facebook needing to share specific people.

How can you benefit from this?

This new feature allows you to find more people who look lie your Facebook fans who might want to connect with your page. It’s rolling out slowly and not available to all Facebook Pages yet.

In Other News….

Instagram Hits 200 Million Users

In the last six months, over 50 million people alone have joined this growing photo sharing network. Instagram is becoming a leading network owned by Facebook with a variety of user demographics and marketing opportunities. If your company is not on Instagram, you need to be - get started TODAY.

Interested in hearing about the biggest topics in social media and Internet marketing?

Don’t miss our one-day social media and internet marketing conference in Cincinnati, Ohio on May 15th, 2014. We’re bringing in industry leaders to talk about the hottest topics and things you need to know. Reserve your seat today to take part in this inspiring day. Learn more and reserve your seat at

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Check in next time to see what’s new in social media – comments and feedback welcome!

This Week in Social Media: Facebook Redesigns Pages and Ad Setup, Block LinkedIn Members, Google+ Starts Looking like Facebook, and More

This Week in Social MediaThis week in social media brought significant changes to Facebook – from Page and News Feed redesigns to a more organized ad setup, Facebook is working help you make a bigger impact so don’t miss out on these changes. Google+ takes a step towards looking like Facebook with larger photos and LinkedIn updates the People You May Know Section and more. Read more about these changes and how they affect you.

1. Facebook Redesigns Pages and Home Feed

  • Facebook Page RedesignNew Look for Facebook Pages: The recent redesign moves company information to the left side of the page and the right displays company updates rather than the posts staggered down the right and left side in the old version.
  • Facebook News Feed RedesignNews Feed Redesign: After a year of planning, the new design brings different fonts, larger photos that span the feed, and a “People You May Know” section. The new design began rolling out slowly last week.

How do these changes affect you?

Both of these redesigns mean larger photos and more chances to get attention. The new page roll out includes post/ad information on the right side making it easy to see what’s working and repeat the success. Similar to LinkedIn, the “People You May Know” will give you the opportunity to connect with and grow your network on Facebook.

2. Google+ Redesign Looks Like Facebook

What used to be a small thumbnail image now spans the entire post when you update your status on Google+ with a link – a look very similar to Facebook.Google+ Larger Photos in Posts

Why does this matter?

Attractive images are important – it’s more and more obvious as social networks increase their size and focus. While images can get traffic to your website, it’s important that your content makes them want to stay.

3. Organize and Optimize Facebook Campaigns

Recent changes better organize your Facebook ads by Campaigns – one for each of your advertising objectives. From their, each contain their own ad sets and within each ad set you have multiple ads.

New Facebook Ad Campaign Setup

How can this help you?

These changes will help make sure you’re not wasting money in advertisements by setting ad set budgets. You still have total control of ads and the system will help optimize the best-performing advertisements. This could become the best way to get the biggest bang for your buck.

4. More Powerful People You May Know

You may have noticed your People You May Know section on LinkedIn went through a makeover with larger photos, additional insights, and the inclusion of pending invitations to connect. Find why LinkedIn is suggesting to connect with them and quickly choose whether you want to connect. Take a look at this SlideShare for more information…

How can you use this?

This is another way LinkedIn is helping you connect with the right people in your network. To make more powerful connections on LinkedIn, remember that the quality of the connection trumps the quantity. Stay on top of your invitations and ask to be introduced to valuable connections.

5. Facebook Premium Video Ads

A select number of advertisers are experimenting with Premium Video Ads – 15 second high quality videos that will start playing as viewers scroll past (without sound). Premium Video Ads are bought and measured like advertisements are on TV.

What’s different about these videos?

Facebook is working with a company to make these advertisements as engaging, creative, and compelling as possible. Their high quality and critical review before sharing sets these video ads apart from others – all working to maximize your overall ROI. These ads are currently highly monitored and measured before they roll out to everyone.

6. Block LinkedIn Profiles

LinkedIn Block Member New FeatureA new LinkedIn member feature allows you to block other members’ profiles from viewing yours and vice versa.

Why does this matter?

If necessary, this is a good feature to have available. On Facebook, Company Pages can ban Facebook users but at the moment, LinkedIn does not offer that same feature.

7. Enhanced Call to Actions on Facebook

Facebook Call to Action ButtonsIncrease the traffic back to your website by choosing one of many call-to-action buttons on your Facebook ad.

How does using these buttons help?

Your ad text, picture, and button all link directly to your website – this button will give your audience more opportunity to take action and result in web traffic and conversions.

Check in next time to see what’s new in social media – sign up to have these sent directly to your inbox below!


This Week in Social Media – Reach Boost on Facebook, Insights on LinkedIn Viewers, Promoted Twitter Accounts and More!

This Week in Social MediaThis week in social media Pinterest lifts the limit of secret boards and makes it easier to pin on Chrome. With Facebook Company Page reach declining, a recent change could turn things around – learn how to take advantage of this. LinkedIn not only gives you insights on viewers now but introduces a publishing platform to users. Twitter allows you to promote your account while the New Klout offers personalized scheduling information with top content. Learn more about all of these changes and how they can benefit you.

1. Pin It on Chrome

Pinterest Button on Chrome, Pinterest MarketingChrome users now automatically see the Pin It button when scrolling over an image. This is a faster and easier way to share favorite articles, recipes, and more. 

Why does this matter?

Visuals are important. Google Chrome is the most used browser – over 56% of people use Chrome. Users can pin your images faster now – create interesting images for your pages that can become custom bookmarks.

2. Increased Brand Reach on Facebook

Facebook Tagging Brand Pages Increasing Reach, Facebook Company Page ReachSimilar to tagging a friend in a photo or post, if your company page tags another, it shows up in the news feed of your followers and the other page’s followers.

Does this solve the Facebook problem?

No, Facebook wouldn’t make it that easy. While this introduces the possibility of getting in front of more users, it doesn’t override the algorithm that decides how often you appear in feeds.

3. Manage Who Viewed Your Profile on LinkedIn

Get insights on who is viewing your profile – you can see how they found your profile, where they live, their industry, the company they work for, keywords that brought them to your profile and more. Click the image below to see a sample.

LinkedIn Profile Viewer Insights

How can you use this?

This is huge. LinkedIn can provide countless professional relationships and client leads -getting insights on who views your profile gives you the opportunity to act on these leads. Additionally, LinkedIn provides tips on how to improve profile views with actionable suggestions.

4. Unlimited Secret Boards on Pinterest

Pinterest Secret Boards Now Unlimited, Unlimited Secret Boards, PinterestHave you taken advantage of secret boards? Users now can have an unlimited number of secret boards instead of only 3 like before.

Does this affect you?

Anything repinned onto a secret board doesn’t show up in the activity feed or notify the original pinner. For your brand, use secret boards as a place to bookmark competing products or Pinterest pages you want to keep your eye on.

5. New Promoted Accounts in Search on Twitter

Promoted AccountsMarketers can now promote their account in search results – a new way to find and connect with your audience.

Should you promote your account?

Promoted accounts is a great way to build awareness for your Twitter account and the only legitimate way to “buy” followers. You can even target those who search for your competitors.

6. Personalized Scheduling and More with #NewKlout

Boot Camp Digital Klout, new kloutThe new version of Klout just got better by sharing when your audience (not users in general) is active to post accordingly. Topic filtering creates a customized stream with what you and your audience are interested in.

How do you use this?

New Klout gives you trending topics so you can get in on the conversation. Personalized scheduling and topic filtering gives you the content and information to take action and actively get involved to boost engagement.

7. LinkedIn Adds Publishing Platform

Members can now publish a most that will become original content on their page and shared with their network. Additionally, members can follow those not in their network to grow connections.

What does this mean?

LinkedinPublished posts will be a new way to grow your network and build your credibility. Starting last week, only 25,000 users have access but you can apply for early access here. We just applied and will fill you in as we learn more.

Stop by next time to stay on top of the latest news in social media! Comments and feedback are welcome.

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This Week in Social Media: Klout Steps Up Its Game, Facebook Admin Changes, LinkedIn Company Page Updates, and More!

This week in social media

This week in social media brought big changes for LinkedIn. With over 277 million users, LinkedIn is helping you take your personal and company page to the next level. Twitter’s redesign might not be here to stay with new options in the mix while Facebook changes admin capabilities to help manage your page.

Stay on top of your game with the new Klout capabilities and search Pinterest by your interests. Can’t make it to a Google hangout? Call in from your phone through a new app. Learn how these changes can affect you and your brand…

1. LinkedIn: How You’re Connected

LinkedIn How You're Connected

LinkedIn recently added this feature to find the strongest commonalities between you and someone you’re not connected with. When looking for an introduction, you can see “who” in your network knows them and now also “how.”

Why is this helpful?

Now, you will be able to tell which common connection is most valuable for an introduction. This is an added way to expand your network and grow connections – take advantage of it today.

2. Twitter’s Redesign – More Changes Ahead

Not long after announcing the more appealing profile for Twitter users, rumors are a new one is again in the works. The newer version resembles Facebook and Pinterest featuring photos and includes additional changes.

How does this change Twitter for you?

Twitter's New RedesignTwitter is always testing so it’s unknown whether this design will happen but it emphasizes the importance of photos. Creating appealing photos and videos is vital – if that’s not your forte, check out our Instagram, Infographics, and Images Online Training or our Marketing in 15 Seconds or Less Online Training.

3. Pin Your Interests

A new tool allows you to explore Pinterest based on a wide variety of interests – available on desktop and mobile soon. The more you use Pinterest and your interests change in real life, so will they on Pinterest.


How can you take advantage of this?

Before, pins were organized in broad categories. Rich, descriptive board names and pin descriptions will help Pinterest organize your uploaded pins into the new interests and easier for consumers to find.

4. Klout Steps Up Its Game

New Klout Changes

Recent changes have morphed Klout into a social media “coach” with information about your activity as well as a stream to easily share content to all networks – similar to Hootsuite. Additionally, you can morph and track your impact, schedule content posts, and more.

Is this of any value?

Klout is a great way to now watch over your activity on all networks with an easy way to see when you haven’t been active. Check it out to see your score and opportunities to grow your personal and company brand online.

5. Call into Hangouts

UberConference gives the hangout creator a free phone number that those wishing to join through their phone can call and connect. Join a hangout, see who’s talking, mute the call, record the call, and more – check out the demo below…

How is this helpful?

Google hangouts are a great way to connect with consumers, colleagues, friends, and more – this provides an extra way for people to join hangouts and connect on the go.

6. Facebook Admin Changes

Recently announced, Facebook admins can edit link and text only updates, finally. Starting February 20th, Page admin names will appear next to updates and comments they post – only admins can see names.

Does this affect you?

Facebook Page Admin RulesAllowing Page admins to finally edit updates is huge – everyone has hit “post” at one point or another just to see a typo. If you’re page has many admins, the new feature of seeing who posts what is helpful. In case anything inappropriate was ever posted, you can easily identify the responsible party.

7. New LinkedIn Company Page Updates

New LinkedIn Company Page features include the option to upload a custom image to accompany a link, like and comment as the company, and the new company feed you can see at

Can this be valuable?

Upload Image on LinkedInLinkedIn recently purchased Bright, a matching service for prospects and employers for $120 million so it isn’t going anywhere. Company pages are great ways to connect with current and potential employees and build brand awareness, learn how to optimize your company page in our LinkedIn 101 Online Training.

Let me know if you have any comments or suggestions for next time. Have a great weekend!


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Announcing Marketing in 15 Seconds or Less Social Media Training – February 20th

Mktng15SorLessShort-format videos are taking over. Snapchat, Instagram Video, and Vine are the new trend in social media that give a quick, easy way to connect with a large number of people.

Does this matter for your brand?

If you want to have a strong online presence as social media grows and changes, then yes!

You can’t ignore these platforms and the opportunities they present. It’s not about making a short video and throwing it up but having an effective video marketing strategy to create engagement with your brand that can bring leads, customers, and sales. Take a look at the facts…

  • In 72 hours, an average person can retain 95% of a video (vs 10% of text)
  • Snapchat users in total receive (not send) 400 million photo or video snaps a day
  • Over 16.5 million users use Snapchat daily
  • When Instagram launched video, there was a 37% increase of Instagram shares on Twitter
  • Instagram videos create 2x more engagement than photos
  • Vine grew 403% between the 1st and 3rd quarter of 2013
  • 5 vines are tweeted every second

Our upcoming Marketing in 15 Seconds or Less: Snapchat, Instagram Video, and Vine Marketing Online Training will cover why you need to be paying attention to these platforms, the opportunities for your brand, how to create compelling videos, and more.

With Vine marketing training, learn the best way to maximize your 6 second videos to effectively market your brand. Snapchat is primarily populated by younger generations but in our Snapchat marketing training section, see what brands are marketing successfully on Snapchat and the best practices for your brand. Additionally, take your Instagram account to the next level with Instagram video with our tips and tricks in Instagram Video marketing training.

This is your chance to learn everything you need to know about marketing your brand using these new tools. With this online training, you will learn which platforms are best for your brand and how to harness the power of videos to see huge results.


Video CameraLive Online-Streaming: February 20th, 2014 @ 1:00pm-2:15pm

Register NOW!

Can’t watch the live streaming? You can always watch the the recording at your own convenience.

See you there!

Don’t miss out – reserve your seat today!


10 Ways to DOUBLE Your +1s in a Month [Infographic]

So you have a Google+ page, now what?

Google+ will continue to grow and now is the time to build your brand’s presence make an impact. With so many registered users (over 1 billion) and growing daily activity, how do you improve your profile or brand’s page to set it above the rest?

The +1 button is clicked over 5 billion times a day and is the key to having a successful page on Google+. +1s are the top social media influencer for search engines and will build both your credibility and appearance in search results.

Here are ten easy (and fun) ways to DOUBLE your +1s in a month. By spending 15-20 minutes a day doing these 10 things, you will gain followers and +1s on your page that will connect you with top influencers and grow your professional network. Don’t miss out on these tips to help you improve your brand’s online presence.

10 Ways to Double Your +1s in a Month

By acting on these tips, you will see results, tweet, pin, share, or save this infographic so you can reference it every time you get on Google+.

Ready to take your Google+ page to the next level? Take our Advanced Google+ Strategies Online Training to take advantage of everything Google+ can do for you.

This Week in Social Media: Target Ads through Twitter, Upload GIFs on Pinterest, Use Tweets as a ‘Remote Control’ and More!

This week in social mediaLooking for volunteer opportunities? LinkedIn can do that now! Tumblr continues to move toward becoming a social network while Facebook adds “What’s Trending” as well as announces a new and improved App Insights. Twitter helps target ads better and has a new app that becomes a ‘remote control’ for other apps. Pinterest says they can now support GIFs and Vine turns 1 today! Read below to see how these changes affect you.

1. Find a Volunteer on LinkedIn

LI VolunteerLinkedIn now has a marketplace for volunteer opportunities. Similar to posting a job, organizations can post volunteer opportunities as well as open board seats.

Does this matter to you?

If you’re interested in volunteer opportunities/joining a board or an organization in need of them, this can be a beneficial to get qualified, skilled volunteers. You can find or post opportunities by visiting or

2. Mention Your Friends on Tumblr


Tumblr recently added the ability to mention others in posts. Those mentioned will be notified through their in-stream and “activity” page.

What does this mean?

This is an additional way to connect with friends on Tumblr and is taking huge steps towards becoming a social network. It might be a network to keep your eye on and see what opportunities exist for your brand.

3. What’s Trending on Facebook?

TrendingFacebook finally released a what’s trending section on your news feed to let you know what’s being talked about most.

Why does this matter?

This provides an extra way to stay connected with what’s popular online. If it’s applicable to your brand, sharing relevant posts would be a good way to join the conversation. If you post about Justin Bieber (which I do not recommend doingever), make sure it applies to your brand and doesn’t hurt the brand’s image.

4. Better Ad Targeting on Twitter

Twitter added two new ways to target ads through CRM (customer relationship management) and Twitter ID as well as offer the ability to exclude groups of people from seeing ads…

  • CRM – Upload lists and Twitter will match accounts to email addresses showing specific ads to only them.
  • Twitter ID – Create a tailored audience based on information in users’ bios, follower count, tweets etc. to show applicable ads.

Tailored Audiences

How can you take advantage of this?

Twitter has over 6.5 million active registered users – new targeting allows you to put your brand in front of the right people meaning you spend less money and time. To take a look at the new targeting options, visit your Twitter API.

5. Pinterest Adds GIFs

2014012301In addition to creating more ways to search for recipes on Pinterest, the network now supports GIFs! Users can view GIFs on the web and soon through their mobile device.

Can you benefit from this?

GIFs can be eye-catching but don’t go crazy – try creating a few to have ready to pin. Short-format videos are most effective when they are attractive, informative, and interesting. Learn more in our upcoming Marketing in 15 Seconds or Less Online Training: Snapchat, Instagram Video, and Vine.

6. New App – Turning Twitter into a ‘Remote Control’

New App - CtrlTwitCtrlTwit is a new app that lets you control other apps through your tweets. By tweeting an action with the apps name and the hashtag #ctrltwit, you can ask things like how many followers on Instagram you have and more. A few things CtrlTwit can do is…

  • Check how much free space you have left in Dropbox
  • Check how many followers, like a photo, comment on a photo or follow someone on Instagram
  • Check in and get Foursquare restaurant recommendations
  • Save links to Pocket
  • RSVP to Meetup events
  • Subscribe to a YouTube channel

Can you use this?

Though I’m testing it out, it seems like an easy way to control other apps, just realize that all of your tweets are public – don’t ask anything you don’t want the world to know! :-)

7. New Facebook Insights on Mobile in Beta

App Insights Beta 2.0 will be a new dashboard for analytics, include traffic sources, and will be easier to use (click the image to the right to enlarge).

I already view insights, so why does this matter?

Over 70% of Facebook users access it through their mobile device at some point. Having accurate, easy to read insights will help you stay on top of your Page’s engagement and connected with your audience. This update can help you stay on top of your activity to find out what’s working and what’s not – on the go!

8. Happy Birthday Vine!

VineBdayVine turns 1 today and has collected over 40 million users in the past 365 days. If you haven’t already, join Vine and see the opportunities it has for your brand – it’s a great way to share short stories and engage with your audience.


Let us know if you have any comments or suggestions for next time – have a great weekend!

10 Google+ Stats that Will Blow Your Mind!

It’s no secret, Google favors Google+ Pages in search engine results. So why are so many people ignoring it?

Some think Google+ is a desert but actually, it’s the number 2 social media site around the world. Google+ has been growing at a surprising rate and won’t slow down in 2014. It’s become the hub of online activity and can increase the traffic back to your website tremendously.

If you still haven’t jumped on board and taken advantage of everything this network has to offer, you’re missing out on a higher ranking in search, connection opportunities with customers, reliable leads, sales, and more. Stop wasting time and effort and join the one network guaranteed to grow your business.

Not convinced? Here are just a few stats that should change your mind…

  1. There are over 540 million active monthly users on Google+
  2. 1 BILLION people are registered on Google+
  3. 800,000 users join Google+ a month
  4. 1.5 billion photos uploaded a week
  5. +1 is clicked more than 5 billion times a day
  6. 70% of business brands have a presence on Google+
  7. 20 million unique mobile monthly users are on Google+
  8. 1,203 million monthly page visits to Google+
  9. 6.6 million users are located in the United States
  10. 68% of users are male
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10 Amazing Google Stats for 2014

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