Using the power of social media to market a city

Nicole Ball and Stacie Dastoor of REDI Cincinnati present “It Takes a Village to Market a City: The power of social media and influencers.” The discussion highlights what the REDI Cincinnati team has accomplished over the the past few months to attract new companies, create jobs and to help the existing businesses in the region. During the breakout session at D2 Cincinnati, they showcased how they used social media, digital presence, and influencers from a very different perspective to highlight the Queen City.

Attraction

How do you attract companies from around the world to a town in the Midwest? It’s not necessarily about the location of your city but more about what does the city offer companies that are looking to relocate. Cincinnati has many unique features and qualities that many other cities just cannot provide.

REDI Cincinnati at D2 Cincinnati

More Than A Midwest Town

The goal of REDI Cincinnati is to show potential companies why moving to a city in the Midwest is beneficial. Even with a small budget and team, REDI Cincinnati was able to use several different types of marketing tactics to create a strategy to reach and engage with their target audience.

The following methods were leveraged to get their message out to clients:

  • Traditional media/research
  • Earned and owned media
  • Social Media
  • Partnerships
  • Influencers
  • One-to-One Conversations

Using these methods, REDI Cincinnati was able to get the message across to key contacts getting them to commit to visiting the city. By partnering with local companies, they were able to give a tour of the city that highlighted what Cincinnati has to offer to their client’s companies. The results from the visit were successful as two immediate projects leads our currently being worked on with one more on the way.

What’s Next?

In conclusion, REDI Cincinnati leveraged their partnerships to show a group of potential companies looking to relocate, what Cincinnati has to offer. This tour was informative, and fun that built long-term relationships and landed two leads that will bring new jobs to the region.

The goal now is to replicate the process, refining and improving it to produce more results with future campaigns. These same tactics can be used by companies of any size to draw talent from not only across the country but also the world.

5 Things I Learned from SIMEngage – The Cincinnati Social Media Conference

SIM Engage Cincinnati Social Medial ConferenceLast week, Boot Camp Digital put on a social media marketing conference in Cincinnati Ohio (it will be back again in 2015). All of the keynotes were AMAZING, and there was a TON of information packed into the one-day event. With all of the speakers and panels, there was lots of information from national and local experts. A few days later, I’ve had some time to synthesize everything I learned at the event, and I wanted to share some of the BIG IDEAS that I had as a result of the event.

The keynote speakers; Jason Falls, Anum Hussain, Lisa Buyer, Adam Singer and Marty Weintraub all added amazing value, and I wanted to share the key things that I took away from each of their sessions (from the MANY PAGES of notes that I took).

1. Search + Social + PR and Converging and You NEED TO KNOW THEM ALL – Jason Falls

We can no longer sit in our sandbox and not really understand the other side and what they are doing. Search, social and PR are all linked more than ever — and as smart digital professionals, we can’t ignore this. We must educate ourselves in all of these areas if we want to be successful (FYI – you can get started with our SEO 101 training if you are interested). Also, it means that all 3 groups need a seat at the table in any strategy discussion. I could go into a TON of details about how these work together, but the bottom line is that we need to have more generalist skill sets across the board.

2. Great Content Should Live in Many Forms – Anum Hussain

When we think of Content (are you sick of that word yet??!?!?) we usually think of blog posts or Facebook updates. But content can live in many different forms and should be strategically created to meet your business objectives. Content should focus on business objectives like lead generation and relationship development. It isn’t just about creating blog posts or Facebook updates that loosely relate to your content area. Social media content is about really understanding your customers and what they are interested in. Next, provide them with the information they want in an in-depth and highly interesting way.

3. Unexpected Acts of Kindness = Success – Lisa Buyer

I love hearing Lisa talk because she is smart and always full of great ideas that are both strategic and tactical. One of the big “nuggets” that I got from her presentation was to do nice things for people – when they least expect it. For example, Adam, another speaker, received a free t-shirt from a start-up. He was wearing it at the airport and an investor struck up a conversation with him about the company. By sending a free shirt, they were generating publicity. Sometimes we get so caught up in working and marketing that we forget the power of just being nice to people. It matters. Do it often. It generates buzz and you never know when it will come back to you.

4. Mobile is the Future, and Integrating Data is a MUST – Adam Singer

For a long time, mobile was kind of segmented into a bucket and treated as an afterthought. Adam from Google reminded us that mobile is the future. It won’t be “the year of mobile” like marketers used to predict, but a steady shift of online activities moving to mobile devices. Google has predicted that over half of internet usage will take place on mobile in a few years. Think mobile first. It isn’t a shrunken internet. The other big idea here is to connect your analytics so that you can track, test and improve on your marketing efforts across the board.

5. Paid Social is Evolving and MIND BLOWING – Marty Weintraub

Marty is always a huge hit, but his focus on paid social and the importance of it really does blow your mind. The reality is that social media ad targeting takes us to a level of target that other mediums have never even come close to allowing us to do. Things like re-targeting, behavior targeting and email targeting make social advertising extremely valuable. They move us away from traditional demographic targeting and into the kind of targeting that really matters. Regardless of the size of your organization, if you are ignoring paid social you are missing a huge opportunity.

This Week in Social Media: Snapchat Adds Video, Add Intros to Your YouTube Videos, and More!

This Week in Social MediaThis week in social media brought advertising to a new, growing social network you’ll want to check out. Recent additions to Snapchat make it easier to connect with others beyond pictures. Struggling with marketing on Facebook? Check out their new small business boot camp. Read about changes with Vine, YouTube and Facebook and how they can affect you…

1. “We Heart It” Rolls Out Advertising

We Heart It is an image-based social network similar to Pinterest with 30 million monthly active users – 80% under the age of 25. Generating 4.5 billion page views per month, We Heart It is unrolling the opportunity to advertise in feeds of those with similar interests.

We Heart It adds AdvertisingWhat does this mean for you?

Said to be the next up and coming network, check out We Heart It if you haven’t already. 80% of Pinterest users are over the age of 24 comparatively – you could be missing out on potential (younger) customers.

2. Snapchat Adds Video

Becoming more versatile, Snapchat recently added video chat and instant messaging for users. Check out the new features in this video.

How can you use this?

Keeping with the idea of messages that disappear, these new features are changing how Snapchat is being used. As a brand you can send exclusive messages, coupon codes, etc. with those who have added you.

3. Facebook Advertising Boot Camp

Screen Shot 2014-05-12 at 11.06.00 AMIn efforts to help small businesses succeed on Facebook, recently announced advertising boot camp, Facebook Fit, is their answer. Currently only 4% of small businesses are actually advertising on Facebook.

Should you go?

It’s no secret, you need to pay to play on Facebook now. Whether or not you’re having issues, tickets to Facebook Fit are only $25. This can be insanely valuable in helping you get the ball rolling. See more and tour dates here.

4. Add a 3-Second Intro to YouTube Videos

YouTube recently added the ability to upload a “channel brand intro” to show before your videos (you can select which ones). Learn how below…

What does this do?

YouTube said specifically this cannot be used as ads, sponsorships, or product placements but purely brand promotion. To create your intro video, upload the 3-second video as unlisted then select ‘add a channel branding intro.”

5. Watch Vine Videos Without an Account

Screen Shot 2014-05-12 at 11.23.16 AMRecent changes allow visitors to view public Vines without logging in. Additionally, desktop users can now search by topic (which the site lacked previously).

Why does this matter?

Vine videos are great easy ways to get in front of your audience. Being viewable without an account, more people will be able to find and see your videos. With the new search feature, make sure your Vines are described well with keywords visitors will use.

6. Facebook Photo Sync with iOS

facebookFacebook is testing apps that allow photos from iOS devices to instantly upload to a private Facebook album to encourage you to then share them on Facebook.

What does this mean?

Google+ added a similar feature in February 2012 – while they upload into a private album, make sure you know what photos are being taken and which ones you share.

 

 

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This Week in Social Media: Pinterest Guided Search, Facebook News Page, LinkedIn Photo Sharing, and More

 This Week in Social MediaThis week in social media brought big changes for Pinterest search making it easier to find content for you. Facebook added a News Page and Nearby Friends option – find out how they affect you! LinkedIn added photo sharing abilities while Twitter has a new line of ads on the way.

1. Pinterest Guided Search

Finding what you’re looking for on Pinterest is even easier now with the guided search. Available in apps on mobile and tablets, you can select guides to better find what you’re looking for. Take a look at this video for more.

 How can you use this?

Pinterest has over 30 billion pins and is growing daily – new features like the guided search will help you find what you’re looking for, faster. When pinning for your brand, rich pin descriptions are key to staying relevant in these new searches.

2. SlideShare Improvements for Mobile Viewing

SlideShare Mobile Preview

SlideShare (owned by Linked) has recent changes to optimize your viewing experience via mobile devices. Not only does the new app give you an easy way to view presentations but changes to the desktop site allows you to preview how your uploads will appear on smartphone and tablet.

Why is this important?

Consumers spend 89% of their media time on mobile apps versus mobile desktop so making sure your site and presentations are mobile friendly is important. Use the preview mode to see exactly what your audience will see.

3. Facebook News Site: Newswire

Facebook NewswireFacebook just launched a news page in partnership with Storyful to bring the top stories in sports, entertainment, politics, and tech from around the world. Showing up in News Feeds, users can get the top news directly from reliable sources.

How does this affect you?

Facebook is using an algorithm to determine the most important stories from around the world. Not long after launching the Paper app, Facebook is working to stay relevant and noticed by users. My question is if this Page will see the same struggle for organic reach like most users are seeing these days…?

4. Photo Sharing on LinkedIn Mobile

Snap and share a photo right from your LinkedIn app on the go! Start by clicking to update your status on your LinkedIn smartphone app.Share Photos on LinkedIn

Can you go photo crazy?

No – LinkedIn isn’t a network for pictures of your drinking buddies. If you’re going to take advantage of this new feature, stick to your personal brand image. Professional photos from conferences, work days, etc. are acceptable.

5. LinkedIn Sponsored Updates API and Partner Programs

LinkedIn strives to give you the best opportunities for your company page and recently added two new features…

  • Sponsored Updates Partners – helping companies improve ROI, this will give you the ability to create bulk updates, target different audiences, schedule updates in advance, and more. 
  • Content Partners – provides company with high quality, custom content to improve engagement and credibility.

To learn more about LinkedIn marketing solutions, click here.

6. Facebook Nearby Friends

Screen Shot 2014-04-28 at 4.34.07 PMIf you turn on Nearby Friends, you will occasionally be notified when friends are nearby. An optional feature, seeing who’s nearby means they can see you and vice versa.

Why does this matter?

Another opportunity to connect with your friends, hook up with them when they are nearby or make recommendations at places they’re visiting.

7. Twitter Ads with Website Preview

Twitter Website Card AdsThe new Website Card will increase website traffic and conversions according to Twitter. These new ads are rolling out slowly showing an image, short blurb, and link to your website. According to Twitter, Website Cards “make it easier for businesses of all sizes to drive relevant traffic directly to their sites.”

Will this be valuable?

Testing thus far has shown an increase in clicks, higher engagement rates, and increased ROI for websites. When available, test it out and let us know what you think!

 

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Announcing SEO 101 Online Training: Understanding SEO (Search Engine Optimization)

SEO - Google Search ResultsSEO (Search Engine Optimization) is one of the most difficult things to understand but it’s not going away. Whether you are familiar with the term or a complete novice, developing a strong strategy to improve your SEO is vital for online success.

SEO is important for every company – it doesn’t matter if it’s an established business or a fresh startup, it affects your website traffic and online presence as a whole.

We created this class to answer the looming questions you have about SEO – what is it? Does it matter?

Here are a few facts to keep in mind…

  • The total of average click through rate for the top 10 results in search is 208% – users click more than twice on the first result page
  • 93% of online experiences begin with a search engine
  • Google owns 65-70% of the search engine market
  • 70-80% of users ignore ads and search organically
  • 95% of search traffic is solely on the first page results

In our upcoming SEO (Search Engine Optimization) 101 Class: Understanding SEO, we will give you the tools and skills you need to understand SEO, research keywords and search data, create an effective strategy, and more! In this SEO 101 course, you will learn exactly how to:

  • SEO101Understand search engines and the factors that influence search rankings
  • Create a step-by-step plan to implement your SEO
  • Learn how search engines like Google think about content
  • Leverage search engine tools to research your industry
  • Optimize your websites for search engines

Details:

Live-Streaming: May 6th, 2014 at 1:00pm EST

Investment: $27

*Can’t make it to the live online streaming? Sign up now and watch the recorded version after

social media training

Stop wasting your time and money on strategies that won’t get you to the top of Google – discover exactly what you can do so you start seeing results immediately.

This Week in Social Media: Vine Adds Private Messaging, New Twitter Layout Resembles Facebook, Google+ Replaces Page +1s, and More

This Week in Social MediaThis week in social media brought a new Twitter layout that looks very similar to Facebook – read on about what changes were made and how they can affect you. Read below about how Facebook is helping you increase your Page reach by eliminating spammy posts, sending messages to certain friends on Vine, searching through tweets by dates, and how the new Google+ view counter can affect your Google+ Page.

1. Twitter Rolls our New Design Similar to Facebook

Screen Shot 2014-04-14 at 10.09.29 AMThe new Twitter profile design that looks a lot like Facebook began rolling out recently. Here are the new features you need to know about and how they affect you

  • New cover photo – A new cover photo replaces background images and gives more space for an attractive branded photo (1500x500px)
  • Larger profile image – Resembling Facebook’s design, the new layout includes a larger profile picture on the left side of the screen for your brand logo
  • Best tweets – Twitter will display tweets with higher engagement slightly larger than the rest making the “best content easier to find.” While tweets with photos typically have higher engagement, the rewards for engaging content just increased greatly.
  • Pin your tweets to the top – Like Facebook, you can pin one of your tweets to the top of your page. You can use this to highlight what you want your audience to see the most.
  • Filtered tweets – When viewing someone’s profile, you can now view all of their tweets, tweets with photos/videos, or only tweets and replies. As a brand, this is an opportunity for tweets to possibly have a longer life – filtering will reduce the number of tweets shown and increase the likelihood of older tweets being seen again.

2. Facebook Blasts Spammy Posts

Screen Shot 2014-04-14 at 10.57.40 AMIn efforts to improve the content shared on Facebook, it will begin seeking posts that are actively seeking engagement (likes, comments, and shares), photos/videos that are repeatedly posted, and spammy links to shut them down.

Why does this matter?

If you’re flooding followers with these spammy posts, your page will be affected. Otherwise, with this content being eliminated, Facebook says there’s the possibility of your page seeing a reach rise. Posting relevant and interesting content is what Facebook is looking for – they did add, it’s okay to encourage discussion but avoid asking for shares, likes, etc. just to get more distribution.

3. Vine Messaging: the New Way to Chat

Screenshot_2014-04-06-19-28-28Vine recently introduced the ability to send vine videos and text messages to your friends on Vine or even anyone in your address book even if they aren’t on Vine.

How can you use this?

This new feature creates the opportunity to interact with your audience exclusively by sending Vines of special products or deals to a select group or begin a conversation with them.

4. Search for Tweets by Date

By using the advanced search on Twitter, you can search for tweets based on a date range by simply selecting the date. While this was available before, Twitter recently made it much easier to access.

Why is this valuable?

Do you remember what Twitter users were saying when you released that new product two years ago? I didn’t think so. You can now see what was being said about your brand in a given time frame or how people reacted to industry news in the past.

Screen Shot 2014-04-14 at 10.52.21 AM

5. Google View Counts Replaces +1s

Wondering where your Google+ Page's +1s Went?Google+ recently replaced your total +1 count on your Company Page with a view counter. This view counter tracks just that, how many times your content and page is viewed. For a detailed break down of this new addition, check out my blog post, “New Google Plus View Counter Replaces +1 on Pages.”

What does this mean?

These changes give you the opportunity to build a network of real followers. Forget about the total +1 count and realize that your views will increase if you continually create rich, interesting content that your followers want to share and engage with. Increasing your view count will help you build an audience and improve your credibility.

Other News…

Facebook Really Wants You to Leave Reviews

 

Screen Shot 2014-04-14 at 11.27.24 AMYou may have seen in the review box when visiting a local Page, Facebook’s full example of a review in hopes you’ll be inspired and leave one. Word of mouth and customer reviews are one of the most important factors that can affect a purchase. If your page is lacking reviews, provide some incentive to visitors if they leave a review or if you have a happy customer, ask them to leave you a review on Facebook.

Google+ Engagement Doubles Twitter

A recent study found of 3+ million user interactions found that Google+ posts scored almost twice as much engagement per follower as tweets from that brand (see below). Almost as high as Facebook, brands need to be on Google+ if they want to continue to stay relevant online.

Screen-Shot-2014-03-31-at-9.43.09-AM

 

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New Google Plus View Counter Replaces +1 on Pages

If you’re an active Google+ user for personal or company use, you may have noticed that on March 31st, company +1 tallies were replaced by the new ‘View Feature’ appearing next to your follower count. What does this mean? As someone who has spent time and effort trying to improve Boot Camp Digital’s Google+ overall +1s, I had many questions about this change.

Computer geek

Understanding Google+ view counts – here’s how they work…

Views come from visiting a profile or company page and its content. Every time a post or photo is viewed in a Google+ stream, whether it’s clicked on or engaged with or not, it counts as a view. Essentially, when the post has been visible on someone’s screen, it’s counted as being viewed. A shared post counts as a view for the person who shared it and the original poster. For profile views to count towards the views counted, your profile or company page must be clicked on and opened by the user. 

A few things you need to know about Google view count:

Screen Shot 2014-04-07 at 3.44.02 PM

  • They are not exact and not updated in real time
  • Views are counted from October 2012 forward
  • View counts have replaced the +1 – the total +1 counter still in the Google+ API & on on-site buttons (for now)
  • Page managers can choose to hide the view count to the public in their settings
  • Images on Blogger blogs are hosted on Google+ and therefore count as views for the associated profile

Bringing it back to what matters…

For some time, many Google+ users have focused on follower counts and overall +1s – this is Google’s attempt to focus on what marketers strive for, increased reach. For those who were paying spammy sites to increase +1s and followers, the focus is back to original, engaging content, making those numbers useless from this point on. 

Google wants you to create interesting content that makes people want more. Together, this will improve your status on Google+ and bring more users to the network.

Does this mean +1s are irrelevant?

NO. Posts and images can still receive a +1 that can multiply your view count. If someone +1’s a post, it’s pushed out to their extended network and their followers. These recommended posts count as views for the original poster.

You’re new goal should be acquiring fans who care enough about what you have to say to add you to their circles and share or +1 your posts. This exposure and reach is what matters most.

So the biggest question, what do you do next?

GoogleHow many times have you looked up a company on social networks to determine whether they are worth your time? While numbers might not always be accurate, it’s common practice online today. Increasing your view count will help you build an audience and improve your credibility. 

  • Create posts and images that best resonate with your followers
  • Get noticed on Google+ – posts in communities count as views, take the opportunity to post and join the conversation
  • Build a network of real followers – active and engaging followers become your brand advocates and will help increase your count

Having a strong Google+ presence is becoming inevitable. With influences in Google Search, it’s time to get started if you haven’t already – take advantage of everything Google+ can offer and what is yet to come.

 

 

This Week in Social Media: Tag Photos on Twitter, Save Articles on Facebook, LinkedIn Eliminates Products and Services and More

This Week in Social MediaThis week in social media brought big changes for Twitter making them more of a photo sharing network than ever before. Facebook is once again testing the ability to save articles as well as advertise to “lookalike” audiences to help grow your page. LinkedIn eliminates products and services tab for Company Pages – learn a better alternative to promoting your products and Pinterest makes shopping easier with Gifts feed. Learn about how these new changes affect you.

Screen Shot 2014-03-27 at 10.15.11 AM

1. Add 4 Photos to Tweets

Twitter recently added the ability to add up to 4 photos with tweets that appear like the image on the right.

Is this valuable?

Yes – Twitter is committed to become more of a photo-sharing network and each image will expand when you click the tweet. Use this new feature to show more in a single tweet. 

Facebook Save Links2. Facebook Tests Save Feature

Facebook users in the test group have the option to save linked articles to a “saved” section on their timeline and can return to them later.

Will this benefit you?

Sharing blog posts on your Facebook Page is important to improve traffic. If this feature was available to all users, they could save your links and return to read them later. However, if you saved a link on Facebook, would you really come back to read it? Let us know your thoughts.

3. Photo Tagging on Twitter

Tag Photos in TweetsYou can now tag up to 10 people in a photo without using your 140 characters making it easier to connect and share with your friends – you can also adjust your notification settings and who can tag you.

Can you use this?

Twitter is continuously making photos more social increasing the opportunities for engagement. Company Twitter accounts don’t have any special rules but it’s ideal to ask for permission before tagging others in photos.

4. Pinterest Adds Gift Feed

In general, Product Pins that include extra details like pricing, availability, and where to buy it get high click-through rates than regular pins. The new Gifts feed is just for shopping by only showing Product Pins in regular categories with price filters for buyers. Pinterest Gifts Feed

How can you take advantage of this?

With a higher click through rate, browsers of the Gifts feed are more likely to buy on the spot. To be able to have your products show up in the Gifts feed, you need to get Rich Pins. To do so, click here and follow the instructions.

5. LinkedIn Eliminates Products and Services Tab

Screen Shot 2014-03-31 at 11.46.47 AMOn April 14th, LinkedIn will be deleting the Products and Services tab from Company Pages to create a platform where “companies can deliver timely, engaging content to members.”

So what now?

The best way to keep your audience up to date on products and services your company offers are through company updates and Showcase Pages. Company updates are real-time, appear to all of your followers while Showcase Pages let you highlight a particular brand or product line with a dedicated community, learn more here.

6. Create Lookalike Audiences for Facebook Ads

lookalikeAdvertisers can now create lookalike audiences based on people who visit their website allowing marketers to reach groups of people without Facebook needing to share specific people.

How can you benefit from this?

This new feature allows you to find more people who look lie your Facebook fans who might want to connect with your page. It’s rolling out slowly and not available to all Facebook Pages yet.

In Other News….

Instagram Hits 200 Million Users

In the last six months, over 50 million people alone have joined this growing photo sharing network. Instagram is becoming a leading network owned by Facebook with a variety of user demographics and marketing opportunities. If your company is not on Instagram, you need to be - get started TODAY.

Interested in hearing about the biggest topics in social media and Internet marketing?

Don’t miss our one-day social media and internet marketing conference in Cincinnati, Ohio on May 15th, 2014. We’re bringing in industry leaders to talk about the hottest topics and things you need to know. Reserve your seat today to take part in this inspiring day. Learn more and reserve your seat at http://simengage.com/.

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Check in next time to see what’s new in social media – comments and feedback welcome!

This Week in Social Media: Facebook Redesigns Pages and Ad Setup, Block LinkedIn Members, Google+ Starts Looking like Facebook, and More

This Week in Social MediaThis week in social media brought significant changes to Facebook – from Page and News Feed redesigns to a more organized ad setup, Facebook is working help you make a bigger impact so don’t miss out on these changes. Google+ takes a step towards looking like Facebook with larger photos and LinkedIn updates the People You May Know Section and more. Read more about these changes and how they affect you.

1. Facebook Redesigns Pages and Home Feed

  • Facebook Page RedesignNew Look for Facebook Pages: The recent redesign moves company information to the left side of the page and the right displays company updates rather than the posts staggered down the right and left side in the old version.
  • Facebook News Feed RedesignNews Feed Redesign: After a year of planning, the new design brings different fonts, larger photos that span the feed, and a “People You May Know” section. The new design began rolling out slowly last week.

How do these changes affect you?

Both of these redesigns mean larger photos and more chances to get attention. The new page roll out includes post/ad information on the right side making it easy to see what’s working and repeat the success. Similar to LinkedIn, the “People You May Know” will give you the opportunity to connect with and grow your network on Facebook.

2. Google+ Redesign Looks Like Facebook

What used to be a small thumbnail image now spans the entire post when you update your status on Google+ with a link – a look very similar to Facebook.Google+ Larger Photos in Posts

Why does this matter?

Attractive images are important – it’s more and more obvious as social networks increase their size and focus. While images can get traffic to your website, it’s important that your content makes them want to stay.

3. Organize and Optimize Facebook Campaigns

Recent changes better organize your Facebook ads by Campaigns – one for each of your advertising objectives. From their, each contain their own ad sets and within each ad set you have multiple ads.

New Facebook Ad Campaign Setup

How can this help you?

These changes will help make sure you’re not wasting money in advertisements by setting ad set budgets. You still have total control of ads and the system will help optimize the best-performing advertisements. This could become the best way to get the biggest bang for your buck.

4. More Powerful People You May Know

You may have noticed your People You May Know section on LinkedIn went through a makeover with larger photos, additional insights, and the inclusion of pending invitations to connect. Find why LinkedIn is suggesting to connect with them and quickly choose whether you want to connect. Take a look at this SlideShare for more information…

How can you use this?

This is another way LinkedIn is helping you connect with the right people in your network. To make more powerful connections on LinkedIn, remember that the quality of the connection trumps the quantity. Stay on top of your invitations and ask to be introduced to valuable connections.

5. Facebook Premium Video Ads

A select number of advertisers are experimenting with Premium Video Ads – 15 second high quality videos that will start playing as viewers scroll past (without sound). Premium Video Ads are bought and measured like advertisements are on TV.

What’s different about these videos?

Facebook is working with a company to make these advertisements as engaging, creative, and compelling as possible. Their high quality and critical review before sharing sets these video ads apart from others – all working to maximize your overall ROI. These ads are currently highly monitored and measured before they roll out to everyone.

6. Block LinkedIn Profiles

LinkedIn Block Member New FeatureA new LinkedIn member feature allows you to block other members’ profiles from viewing yours and vice versa.

Why does this matter?

If necessary, this is a good feature to have available. On Facebook, Company Pages can ban Facebook users but at the moment, LinkedIn does not offer that same feature.

7. Enhanced Call to Actions on Facebook

Facebook Call to Action ButtonsIncrease the traffic back to your website by choosing one of many call-to-action buttons on your Facebook ad.

How does using these buttons help?

Your ad text, picture, and button all link directly to your website – this button will give your audience more opportunity to take action and result in web traffic and conversions.

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This Week in Social Media – Reach Boost on Facebook, Insights on LinkedIn Viewers, Promoted Twitter Accounts and More!

This Week in Social MediaThis week in social media Pinterest lifts the limit of secret boards and makes it easier to pin on Chrome. With Facebook Company Page reach declining, a recent change could turn things around – learn how to take advantage of this. LinkedIn not only gives you insights on viewers now but introduces a publishing platform to users. Twitter allows you to promote your account while the New Klout offers personalized scheduling information with top content. Learn more about all of these changes and how they can benefit you.

1. Pin It on Chrome

Pinterest Button on Chrome, Pinterest MarketingChrome users now automatically see the Pin It button when scrolling over an image. This is a faster and easier way to share favorite articles, recipes, and more. 

Why does this matter?

Visuals are important. Google Chrome is the most used browser – over 56% of people use Chrome. Users can pin your images faster now – create interesting images for your pages that can become custom bookmarks.

2. Increased Brand Reach on Facebook

Facebook Tagging Brand Pages Increasing Reach, Facebook Company Page ReachSimilar to tagging a friend in a photo or post, if your company page tags another, it shows up in the news feed of your followers and the other page’s followers.

Does this solve the Facebook problem?

No, Facebook wouldn’t make it that easy. While this introduces the possibility of getting in front of more users, it doesn’t override the algorithm that decides how often you appear in feeds.

3. Manage Who Viewed Your Profile on LinkedIn

Get insights on who is viewing your profile – you can see how they found your profile, where they live, their industry, the company they work for, keywords that brought them to your profile and more. Click the image below to see a sample.

LinkedIn Profile Viewer Insights

How can you use this?

This is huge. LinkedIn can provide countless professional relationships and client leads -getting insights on who views your profile gives you the opportunity to act on these leads. Additionally, LinkedIn provides tips on how to improve profile views with actionable suggestions.

4. Unlimited Secret Boards on Pinterest

Pinterest Secret Boards Now Unlimited, Unlimited Secret Boards, PinterestHave you taken advantage of secret boards? Users now can have an unlimited number of secret boards instead of only 3 like before.

Does this affect you?

Anything repinned onto a secret board doesn’t show up in the activity feed or notify the original pinner. For your brand, use secret boards as a place to bookmark competing products or Pinterest pages you want to keep your eye on.

5. New Promoted Accounts in Search on Twitter

Promoted AccountsMarketers can now promote their account in search results – a new way to find and connect with your audience.

Should you promote your account?

Promoted accounts is a great way to build awareness for your Twitter account and the only legitimate way to “buy” followers. You can even target those who search for your competitors.

6. Personalized Scheduling and More with #NewKlout

Boot Camp Digital Klout, new kloutThe new version of Klout just got better by sharing when your audience (not users in general) is active to post accordingly. Topic filtering creates a customized stream with what you and your audience are interested in.

How do you use this?

New Klout gives you trending topics so you can get in on the conversation. Personalized scheduling and topic filtering gives you the content and information to take action and actively get involved to boost engagement.

7. LinkedIn Adds Publishing Platform

Members can now publish a most that will become original content on their page and shared with their network. Additionally, members can follow those not in their network to grow connections.

What does this mean?

LinkedinPublished posts will be a new way to grow your network and build your credibility. Starting last week, only 25,000 users have access but you can apply for early access here. We just applied and will fill you in as we learn more.

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