Category: Social Media Strategy

Why You Should Ignore 2021 Digital Marketing Trends

Krista Neher

Dec 14 2020

'Tis the season for the digital marketing trends in 2021 prediction posts (ok, I'm not going to lie - I created one too). The truth is, that I'm not a big fan of these posts. Or the "get excited over...

21 Digital Marketing Trends for 2021

Krista Neher

Dec 11 2020

The new year is always a great time to pause, reset your strategy and look for new opportunities to grow. So what is new? What should you pay attention to this year? Here are 21 trends to consider for 2021....

How to create a digital marketing strategy

Allison Chaney

Dec 01 2020

Digital Marketing Strategy Cheat Sheet To be successful with any marketing plan you must start with strategy. Without a strategy, it's like taking a vacation with no destination in mind. If you have no idea where you're going, you're likely...

Digital Marketing Strategy: 5 Traps to Avoid

Krista Neher

Oct 13 2020

Building a digital marketing strategy for a business is challenging. It is sometimes easy to jump into the tactics - with shiny objects like ChatBots, AI, AR and Ad Viewability constantly distracting us, it can be difficult to remember to...

Prioritizing Digital Marketing Investments: Innovation, ROI, Hygiene

Krista Neher

Sep 15 2020

One of the biggest challenges that businesses have is in prioritizing their digital marketing investments. There is no end to what you could do in digital marketing, the question is what you should do. We consult and train global businesses of all sizes,...

Digital Marketing Strategy in a Recession

Krista Neher

Sep 08 2020

Businesses are beginning to tighten their belts as uncertainty is looming. This means that your strategy is more important than ever. You can't afford to waste a penny, and everything you do must be strategically working towards your goal. Focus...

What’s Your Game Plan for the Next Big Thing in Digital?

Allison Chaney

Sep 02 2019

It's tempting to dive into something new and shiny in digital, but clients tell us that the risk of poor results typically reigns that curiosity back in. It's a balancing act between cutting edge and tried and true. So where's...

“How Can My Brand Go Viral?” Answered by George Fiddler

Melissa Byers

Jul 19 2019

George Fiddler, Creative Director for ICF Next spoke at the Belize Tourism Board's Digital Marketing Summit on viral posting and how to capitalize on what the internet is obsessed with today. While about 75% of your digital strategy should focus...

Social Media Efficiency: Get Better Results Faster

Krista Neher

Nov 15 2018

Most businesses now use social media, but for a small business it can be overwhelming to try to get it all done – especially when you’re the one running the business. Social media can become a huge time-suck and make...