Category: Social Media Strategy

10 Biggest Social Media Content Mistakes (and how to fix them)

Krista Neher

Feb 08 2022

I've been involved in social media marketing for 15+ years. While in a lot of ways social media hasn't changed much, in other ways it has. The basics of social media are much the same. Why social media is more...

8 Steps to a Strategic and Successful Digital Marketing Plan (Infographic)

Krista Neher

Apr 15 2021

Success in digital marketing all starts with a strategic plan.  Starting with a clear plan is vital to your success. It maps out the pathway from idea to execution to optimization. Many people confuse a digital marketing strategy with a...

Statistics Show Marketers Lack Skills Needed for Success, Scoring 36% on Digital IQ Quiz

Allison Chaney

Mar 12 2021

Digital Marketing Skills Research Report: Digital IQ Quiz Results We surveyed over 2000 people to test their digital knowledge and compiled the data that highlights the top skills that digital marketers need to improve on most. Our report also includes...

Why You Should Ignore 2021 Digital Marketing Trends

Krista Neher

Dec 14 2020

'Tis the season for the digital marketing trends in 2021 prediction posts (ok, I'm not going to lie - I created one too). The truth is, that I'm not a big fan of these posts. Or the "get excited over...

21 Digital Marketing Trends for 2021

Krista Neher

Dec 11 2020

The new year is always a great time to pause, reset your strategy and look for new opportunities to grow. So what is new? What should you pay attention to this year? Here are 21 trends to consider for 2021....

How to create a digital marketing strategy

Allison Chaney

Dec 01 2020

Digital Marketing Strategy Cheat Sheet To be successful with any marketing plan you must start with strategy. Without a strategy, it's like taking a vacation with no destination in mind. If you have no idea where you're going, you're likely...

Digital Marketing Strategy: 5 Traps to Avoid

Krista Neher

Oct 13 2020

Building a digital marketing strategy for a business is challenging. It is sometimes easy to jump into the tactics - with shiny objects like ChatBots, AI, AR and Ad Viewability constantly distracting us, it can be difficult to remember to...

Prioritizing Digital Marketing Investments: Innovation, ROI, Hygiene

Krista Neher

Sep 15 2020

One of the biggest challenges that businesses have is in prioritizing their digital marketing investments. There is no end to what you could do in digital marketing, the question is what you should do. We consult and train global businesses of all sizes,...

Digital Marketing Strategy in a Recession

Krista Neher

Sep 08 2020

Businesses are beginning to tighten their belts as uncertainty is looming. This means that your strategy is more important than ever. You can't afford to waste a penny, and everything you do must be strategically working towards your goal. Focus...