Category: Social Media Strategy

What’s Your Game Plan for the Next Big Thing in Digital?

Allison Chaney

Sep 02 2019

It's tempting to dive into something new and shiny in digital, but clients tell us that the risk of poor results typically reigns that curiosity back in. It's a balancing act between cutting edge and tried and true. So where's...

“How Can My Brand Go Viral?” Answered by George Fiddler

Melissa Byers

Jul 19 2019

George Fiddler, Creative Director for ICF Next spoke at the Belize Tourism Board's Digital Marketing Summit on viral posting and how to capitalize on what the internet is obsessed with today. While about 75% of your digital strategy should focus...

Social Media Efficiency: Get Better Results Faster

Krista Neher

Nov 15 2018

Most businesses now use social media, but for a small business it can be overwhelming to try to get it all done – especially when you’re the one running the business. Social media can become a huge time-suck and make...

What do I do with my social media metrics?

Krista Neher

Aug 28 2018

Recently during one of our members-only LiveCast webinars, someone asked a question I get all the time. What do I do with my social media metrics? This client, like so many others, collects an insane amount of data. Open rates,...

10 Tips for Targeting the C-Suite on Social Media

Melissa Byers

Dec 05 2017

The C-Suite’s use of social media is on the rise. Honestly, whose isn't? It's information on how unique audience groups use it, however, that sharpens our ability to target them. The C-Suite is no different. 66% of C-Suite use social...

15 Tips for Getting Facebook Video Right

Melissa Byers

Oct 24 2017

Don't take it from me. Just log into Facebook and count how many videos you see in the first ten posts on your newsfeed. I just counted mine and that number is six. Three were live videos, three were recorded....

The Price of Poor Social Media Choices on Your Personal and Business Pages

Melissa Byers

Sep 26 2017

I can't tell you how many times I've literally said out loud, "I'm so glad social media wasn't around when I was a teen." It's not because I was a particularly ill-behaved child. It's more like I was...well...a young adult....

Which Social Media Network Is The Best First Step?

lirie

Sep 19 2017

With so many options, how do I know where to begin? Deciding which social network to start on for your business really depends on your business goals & objectives, your resources, clients, and lots of other factors including what it...

5 Tips For Boosting SEO By Using Social Media

lirie

Aug 23 2017

Is there a connection between boosting SEO and posting on social media? Will social media help me get to the top of a Google search? As a service, Google wants to give you options that will be helpful to you...