Category: Social Media Strategy

Social Media Networks: Choosing Where to Play

Krista Neher

Dec 06 2022

There are many social media networks and choosing where to play can be a challenge. There is no single answer for where businesses should start. When choosing which social media networks to participate in, consider the following factors: PEOPLE Be...

Social Media Networks: Best Practices for (Almost) Every Industry

Krista Neher

Sep 06 2022

Social Network Best Practices! Social media best practices are different for each network. Below you’ll find a summary image that shows the best practices for each social network from an implementation standpoint. A few best practices to keep in mind...

4 Steps for Building Your Social Media Presence Online

Krista Neher

Aug 30 2022

Steps to Building Your Social Media Presence When it comes to building your social media presence there are four steps that you should plan for each social network: Profile, People, Post, and Participate. Big Idea: As you build your social...

Organic Social Media is Making a Comeback. NOW is the Time to Strike

Krista Neher

Aug 19 2022

Organic social media is dead. Paid must be a part of your strategy. This has been the prevailing mindset in social media marketing for the last 5 - 10 years. And for good reason. Algorithms have destroyed organic reach for...

11 Sources for Social Media Listening To Reach the Right Audience Faster

Krista Neher

Jul 26 2022

Tools that you can use to listen online. There are a number of tools that you can use for social media listening. One of the best things about digital marketing is the sheer amount of information that you have access...

10 Biggest Social Media Content Mistakes (and how to fix them)

Krista Neher

Feb 08 2022

I've been involved in social media marketing for 15+ years. While in a lot of ways social media hasn't changed much, in other ways it has. The basics of social media are much the same. Why social media is more...

8 Steps to a Strategic and Successful Digital Marketing Plan (Infographic)

Krista Neher

Apr 15 2021

Success in digital marketing all starts with a strategic plan.  Starting with a clear plan is vital to your success. It maps out the pathway from idea to execution to optimization. Many people confuse a digital marketing strategy with a...

Statistics Show Marketers Lack Skills Needed for Success, Scoring 36% on Digital IQ Quiz

Allison Chaney

Mar 12 2021

Digital Marketing Skills Research Report: Digital IQ Quiz Results We surveyed over 2000 people to test their digital knowledge and compiled the data that highlights the top skills that digital marketers need to improve on most. Our report also includes...

Why You Should Ignore 2021 Digital Marketing Trends

Krista Neher

Dec 14 2020

'Tis the season for the digital marketing trends in 2021 prediction posts (ok, I'm not going to lie - I created one too). The truth is, that I'm not a big fan of these posts. Or the "get excited over...