Category: Social Media Strategy

Digital Marketing Strategy: 5 Traps to Avoid

Krista Neher

Oct 13 2020

Building a digital marketing strategy for a business is challenging. It is sometimes easy to jump into the tactics - with shiny objects like ChatBots, AI, AR and Ad Viewability constantly distracting us, it can be difficult to remember to...

Prioritizing Digital Marketing Investments: Innovation, ROI, Hygiene

Krista Neher

Sep 15 2020

One of the biggest challenges that businesses have is in prioritizing their digital marketing investments. There is no end to what you could do in digital marketing, the question is what you should do. We consult and train global businesses of all sizes,...

Digital Marketing Strategy in a Recession

Krista Neher

Sep 08 2020

Businesses are beginning to tighten their belts as uncertainty is looming. This means that your strategy is more important than ever. You can't afford to waste a penny, and everything you do must be strategically working towards your goal. Focus...

What’s Your Game Plan for the Next Big Thing in Digital?

Allison Chaney

Sep 02 2019

It's tempting to dive into something new and shiny in digital, but clients tell us that the risk of poor results typically reigns that curiosity back in. It's a balancing act between cutting edge and tried and true. So where's...

“How Can My Brand Go Viral?” Answered by George Fiddler

Melissa Byers

Jul 19 2019

George Fiddler, Creative Director for ICF Next spoke at the Belize Tourism Board's Digital Marketing Summit on viral posting and how to capitalize on what the internet is obsessed with today. While about 75% of your digital strategy should focus...

Social Media Efficiency: Get Better Results Faster

Krista Neher

Nov 15 2018

Most businesses now use social media, but for a small business it can be overwhelming to try to get it all done – especially when you’re the one running the business. Social media can become a huge time-suck and make...

What do I do with my social media metrics?

Krista Neher

Aug 28 2018

Recently during one of our members-only LiveCast webinars, someone asked a question I get all the time. What do I do with my social media metrics? This client, like so many others, collects an insane amount of data. Open rates,...

10 Tips for Targeting the C-Suite on Social Media

Melissa Byers

Dec 05 2017

The C-Suite’s use of social media is on the rise. Honestly, whose isn't? It's information on how unique audience groups use it, however, that sharpens our ability to target them. The C-Suite is no different. 66% of C-Suite use social...

15 Tips for Getting Facebook Video Right

Melissa Byers

Oct 24 2017

Don't take it from me. Just log into Facebook and count how many videos you see in the first ten posts on your newsfeed. I just counted mine and that number is six. Three were live videos, three were recorded....