Tag: digital marketing strategy

Focus on Prioritizing Digital Marketing For Big Impact

Krista Neher

Aug 22 2023

Focus on Prioritizing Digital Marketing For Big Impact There are no easy answers to how to focus on prioritizing digital marketing, but there are two models, Hero, Hub, & Hygiene and Investment/Impact that you can use to help prioritize your...

Digital Marketing GSOT for the ROI Win

Krista Neher

Jul 12 2022

Define your digital marketing GSOT In digital marketing, in order to clearly define what you want to achieve, it is helpful to think in terms of Goal, Strategy, Objective, and Tactic. This isn’t a framework that I invented; it’s a...

9 Digital Marketing Goals To Inspire Your Strategies

Krista Neher

Jul 05 2022

Defining Digital Marketing Goals Deciding on digital marketing goals is usually pretty straightforward for most businesses – the goal is ultimately what you want to achieve with your efforts. Depending on the size and scale of your organization or business,...

5 Ways Smart Businesses Succeed in Digital Marketing

Krista Neher

Jul 24 2020

There are common misconceptions about how to succeed in digital marketing. We hear them everyday from clients researching training options and our own personal social media feeds. Perhaps this is an oversimplification, but if you or your team really wants...

With No Digital Strategy, You Have No Digital Sales

Allison Chaney

Sep 05 2019

Having a clear digital strategy is so important because we know that in every industry and category sales is a process. Even seemingly impulse purchases like a pack of gum at a checkout aisle are influenced far in advance of...

What’s Your Game Plan for the Next Big Thing in Digital?

Allison Chaney

Sep 02 2019

It's tempting to dive into something new and shiny in digital, but clients tell us that the risk of poor results typically reigns that curiosity back in. It's a balancing act between cutting edge and tried and true. So where's...

8 Steps for Building and Executing a Strong Digital Marketing Plan

Krista Neher

Jun 27 2019

As you execute digital marketing or evaluate the effectiveness of any marketing – your website, email, Facebook page, ad campaign – you’ll want to evaluate it against the lens of whether or not it is helping you achieve your plan....

Facebook F8 Conference Roundup

Krista Neher

May 08 2018

Facebook F8 Conference Roundup – Mobile VR, Social VR, AR Camera Effects, Group Video Chat, 3D Posts, and More. The Facebook F8 conference, named for Facebook’s tradition of 8-hour hackathons, was held in San Jose, California May 1st and 2nd....

Augmented Reality Marketing: What to Expect When Partnering with an AR Developer

Krista Neher

Apr 24 2018

You decided to integrate augmented reality (AR) into your marketing toolkit, or you’re intrigued by the idea and want to dig a little deeper. This is fantastic news and I’d be happy to hear about it! Please leave a comment...