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Tag: emerging technology

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digital marketing strategy

What’s Your Game Plan for the Next Big Thing in Digital?

Allison Chaney

Sep 02 2019

It's tempting to dive into something new and shiny in digital, but clients tell us that the risk of poor results typically reigns that curiosity back in. It's a balancing act between cutting edge and tried and true. So where's...

Facebook F8 Conference Roundup

Krista Neher

May 08 2018

Facebook F8 Conference Roundup – Mobile VR, Social VR, AR Camera Effects, Group Video Chat, 3D Posts, and More. The Facebook F8 conference, named for Facebook’s tradition of 8-hour hackathons, was held in San Jose, California May 1st and 2nd....
Two people sitting side by side at a table taking notes on an AR marketing campaign

Augmented Reality Marketing: What to Expect When Partnering with an AR Developer

Krista Neher

Apr 24 2018

You decided to integrate augmented reality (AR) into your marketing toolkit, or you’re intrigued by the idea and want to dig a little deeper. This is fantastic news and I’d be happy to hear about it! Please leave a comment...

What You Need To Know To Integrate Augmented Reality (AR) Into Your Digital Marketing Campaign

Krista Neher

Apr 10 2018

I sat down with Aharon Cagle, co-founder and CEO of glimmar, a mobile adtech platform for augmented reality advertising, to discuss the possibilities and challenges of AR marketing today. As a marketer it is your duty to distribute your message through channels...
Joe Busam from Boot Camp Digital demos the 19 Crimes Augmented Reality app.

Augmented Reality Example: Marketing Wine with 19 Crimes

Krista Neher

Mar 13 2018

If you’ve not yet had a bottle of wine that actually speaks to you, then you’re really missing out on something special. Check out the video below to see Joe Busam from Boot Camp Digital demo the 19 Crimes augmented...
8 must know stats about augmented reality marketing

8 Must-Know Stats About Augmented Reality Marketing

Krista Neher

Jan 09 2018

Given that it has only been four months since Apple released ARKit to the world, it’s fair to say that most companies have not yet initiated their own augmented reality marketing strategies. But this is all about to change. We...
bundles of light strands intersecting to show emerging technologies in a digital marketing strategy

5 Tips For Integrating Emerging Technology Into Your Digital Marketing Strategy

Krista Neher

Nov 07 2017

Are you considering integrating new technologies into your digital marketing strategy but you don't know where to begin? The pace at which new technologies are progressing is impressive. Every day advancements are being made, networks are growing and new ideas...
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