Tag: social media strategy

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digital marketing strategy

5 Ways Smart Businesses Succeed in Digital Marketing

Krista Neher

Jul 24 2020

There are common misconceptions about how to succeed in digital marketing. We hear them everyday from clients researching training options and our own personal social media feeds. Perhaps this is an oversimplification, but if you or your team really wants...
Two people sitting side by side at a table taking notes on an AR marketing campaign

Augmented Reality Marketing: What to Expect When Partnering with an AR Developer

lirie

Apr 24 2018

You decided to integrate augmented reality (AR) into your marketing toolkit, or you’re intrigued by the idea and want to dig a little deeper. This is fantastic news and I’d be happy to hear about it! Please leave a comment...

What You Need To Know To Integrate Augmented Reality (AR) Into Your Digital Marketing Campaign

lirie

Apr 10 2018

I sat down with Aharon Cagle, co-founder and CEO of glimmar, a mobile adtech platform for augmented reality advertising, to discuss the possibilities and challenges of AR marketing today. As a marketer it is your duty to distribute your message through channels...
Joe Busam from Boot Camp Digital demos the 19 Crimes Augmented Reality app.

Augmented Reality Example: Marketing Wine with 19 Crimes

lirie

Mar 13 2018

If you’ve not yet had a bottle of wine that actually speaks to you, then you’re really missing out on something special. Check out the video below to see Joe Busam from Boot Camp Digital demo the 19 Crimes augmented...
8 must know stats about augmented reality marketing

8 Must-Know Stats About Augmented Reality Marketing

lirie

Jan 09 2018

Given that it has only been four months since Apple released ARKit to the world, it’s fair to say that most companies have not yet initiated their own augmented reality marketing strategies. But this is all about to change. We...
bundles of light strands intersecting to show emerging technologies in a digital marketing strategy

5 Tips For Integrating Emerging Technology Into Your Digital Marketing Strategy

lirie

Nov 07 2017

Are you considering integrating new technologies into your digital marketing strategy but you don't know where to begin? The pace at which new technologies are progressing is impressive. Every day advancements are being made, networks are growing and new ideas...

Top 5 Ways to Integrate Your Digital Marketing Channels

Krista Neher

May 22 2017

Many businesses have a unique strategy for each of their digital marketing channels. They think about their website, social media, SEO, advertising, and email as different buckets that each has its own strategy, goals, and objectives. Offline media is entirely...

It Isn’t Digital Marketing. It’s Marketing in a Digital World.

Krista Neher

Apr 12 2016

People often talk about digital marketing as though it is a silo – different from the rest of marketing. They think in terms of channels when building a marketing plan – building the plan for television, print, radio and then...

Who Cares What the Next Big Thing is in Social Media?

Krista Neher

Mar 30 2016

People often ask this question – “What is the next 'big thing' in social media?” The question is usually asked by marketers or social media marketers who are hoping to gain insights that will allow them to beat their competition...
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