Happy Clients Include:
What You’ll Learn:
Most businesses (of all sizes) tend to start with tactics, not strategies. This approach often leads to poor investments and unsuccessful executions. Having a clear digital marketing strategy in place will maximize your return on investment, and get you the results you want.
Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results in this Digital Marketing Strategy Course.
- Learn how to define your goals, strategies, objectives, and tactics
- Understand the marketing funnel so your efforts reach the right audience
- Get a comprehensive view of the digital ecosystem
- Learn two different frameworks to prioritize your digital marketing efforts
- Discover how to make smart digital decisions to get the most impact
Watch A Sample Strategy Lesson
Resources To Turn Learning Into Action
We're invested in your success. This Digital Marketing Strategy course includes an extensive set of downloads to implement what you learn.
- Digital Marketing Strategy Action Planner
- Digital Marketing Strategy Checklist
- Digital Marketing Strategy Cheat Sheet
- Digital Measurement and KPI Cheat Sheet
- Digital Strategy Template – Strategic Plan: GSOT
- Digital Marketing Strategy Plan – 1-page Summary
- Online Reviews Playbook Strategy – A Clear Strategy to Get and Manage Reviews
- Organizational Structure – Building an Organizational Chart for Your Digital Team
Digital Marketing Strategy Course Outline
With 50 videos, get the exact information you need when you need it.
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- Introduction 2:10
- What is a Digital Strategy? 5:34
- Why Do You Need a Digital Strategy? 3:07
- The Steps to Build a Digital Marketing Plan 2:39
- The Importance of Digital Strategy Case Study: Hospital 8:23
- The Importance of Digital Strategy Case Study: Krista Neher 5:38
- Biggest Digital Challenges 1:49
- How a Clear Plan Helps 7:43
- The Benefits of a Clear Plan 2:36
- Building a Solid Strategy Step 1: Listen 4:48
- Listening to Consumers 3:19
- Listening to the Competition 3:59
- Listening to Your Category or Industry 4:23
- Building a Solid Strategy Step 2: Marketing Strategy 1:04
- Marketing Strategy: The GSOT Framework 9:01
- Marketing Strategy: What is a Goal? 2:38
- Marketing Strategy: What is a Strategy? 6:51
- Marketing Strategy: What is an Objective? 8:01
- Marketing Strategy: What is a Tactic? 5:33
- Marketing Strategy: The Customer Experience 5:13
- Marketing Strategy: Buying is a Process 2:43
- Marketing Strategy: “ANCRA” 3:18
- Marketing Strategy: “ANCRA” – Attract 6:01
- Marketing Strategy: “ANCRA” – Nurture 7:02
- Marketing Strategy: “ANCRA” – Convert 2:29
- Marketing Strategy: “ANCRA” – Retain and Grow 1:49
- Marketing Strategy: “ANCRA” – Advocate 2:47
- The Digital Ecosystem 5:37
- Tactics: Social Media 5:39
- Tactics: Ads 5:18
- Tactics: SEO 2:40
- Tactics: Website 3:27
- Tactics: Conversation Marketing 4:35
- Tactics: Email 1:54
- Tactics: CRM 2:43
- Tactics: Mobile 2:50
- Determining the Right Tactics 1:13
- Connecting Strategy to Tactics 6:22
- Cascading “GSOT” 3:38
- Linking KPIs to “GSOT” 6:48
- Beware Simplistic Measurement 4:33
- Prioritizing Digital: Where to Start 1:20
- Prioritizing Digital: Hero, Hub, Hygiene 9:43
- Prioritizing Digital: Investment-Impact Analysis 9:42
- Investment 1:40
- Impact 3:17
- What if I Don’t Know the Impact? 5:16
- Analyze and Improve 4:23
- Integrating Digital 5:00
- Measurement For the Success of Your Facebook Page 2:24
Top-rated Reviews
BONUSES TO GET YOU STARTED:
Digital Marketing Tool Reviews ($97)
Watch practical demos of the best tools to see exactly how they work and if they’re right for you.
Exclusive Tool Discounts (Up to $1400)
Save on hand-selected efficiency and design tools with discounts unavailable to the general public.
High-Impact BONUS Training ($97)
Get big results with fast-paced and inspirational training packed with practical pro tips!
All Access Pass Monthly Subscription
Enroll in Digital Marketing Strategy for $197 or unlock our entire training library with the All Access Pass.
Get access to ALL our online courses for $97/month.
- Access to ALL courses
- Monthly Digital Marketing News Updates
- Live Q&A sessions
- 1:1 Office Hours to get answers and advice
- Private Facebook group membership
- Cancel any time, no questions asked
Digital Marketing Strategy Training Course$197 course |
All Access Pass
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|---|---|---|
| Digital Marketing Strategy | ||
| Template, Checklist and QuickStart Downloads | ||
| BONUS: Digital Tool Reviews | ||
| BONUS: High-Impact Training | ||
| Online Digital Tool Discounts | ||
| Access to ALL training courses | ||
| 1:1 Office Calls with our Trainers | ||
| Monthly Digital News Updates | ||
| Member Q&A Sessions | ||
| Expert Interviews | ||
| Private Facebook Group | ||
| Length of access | 1 Year | Monthly Subscription |
| Register NOW! $197 | Start My 5-Day Free Trial |
Frequently Asked Questions
When you buy one course, you get access to that course for one year for a one-time charge. If you enroll in the All Access Pass, it’s a monthly subscription to our entire online learning library. Your credit card will be charged each month to maintain access and you can cancel at any time.
You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.
Yes. You will receive a digital certificate of completion for this course.
Courses are updated regularly as new features and functionality impact best practices and strategies.
To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.
Yes. There are no contracts with the All Access Pass. You can cancel any time online, no questions asked.
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