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Digital Strategy: Research Tools
- Level: Advanced
- Length: 55 minutes
- Krista Neher
Do you use online data to learn more about your competitors, customers, products, or industry? There are free online tools that will reveal the marketing strategies and tactics used by your competitors. There are tools to learn about what your customers look for. There are tools to give you data-based trends. There is so much information available – you just have to know where to look. This interactive course will show you leading tools for online research and how to use them. The best part? Most of these tools are free! At the end of this course, you’ll be able to review the strategies and tactics of your competitors, better understand marketplaces, and learn about customer needs.
This course is ideal for business leaders, marketers, and business professionals who want to better understand competitors, customers, and their industry.
- Discover free tools to spot consumer trends.
- Explore search data to see what people search for and how these change over time.
- Research competitor advertising strategies.
- Evaluate SEO and search strategies used by competitors.
- Get content ideas based on proven topics and trends.
- Use 10+ digital tools strategically to gain insights and improve your marketing.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Digital Strategy Research Tools
Research tools allow you to learn about your target audience, competitors, and industry. These tools can unlock insights that inform your marketing and business strategies. The best part is that all these tools are free.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Digital Strategy: Research Tools Course Outline
- How to use Google as a research tool.
- Ways Google Search provides insight.
- Types of results that Google Search will show.
- How to use Google Trends as a research tool.
- What filters are available in Google Trends.
- How to use the comparison feature of Google Trends.
- Importance of Google. Keyword Planner in traditional and digital marketing.
- How to use Google Keyword Planner to understand your target audience.
- Information Google Ads Transparency Center provides.
- How to use Google Ads Transparency Center information in your digital marketing strategy.
- How to use Meta Ads Library as a research tool.
- Determine ad strategies of other companies.
- How to use LinkedIn for ad research.
- Information provided by SpyFu.
- How to use SpyFu to compare your company with competitors.
- How to use SimilarWeb to compare multiple websites.
- Information provided by AnswerThePublic.
- How to strategically use information from AnswerThePublic.
- Content inspiration on Portent Content Idea Generator.
- How to use Social Searcher to find your audience.
Course Description
Digital Strategy: Research tools is an advanced course. It shows you exactly how to use different digital tools to learn about your competitors, your target audience, content topics and industry insights. The best part is that these are mostly free tools.
These digital research tools answer questions like: What ads do my competitors run? What search terms are my competitors ranking for? What strategies and ad variations are my competitors using? What is my target audience searching for? What keywords are most relevant for my content strategy? What topics are trending? How can I get new content ideas?
This course provides live demonstrations and pro-tips on how to use digital marketing listening and research tools. You’ll learn exactly how each tool works and how to unlock the power of each tool to gain insights and inform your strategy. If you want to improve your understanding of your competitors and customers and use these insights to improve your results, this course is for you.
Learning Objectives
- Use digital marketing tools to research competitors.
- Use digital marketing tools to research your target audience.
- Use digital marketing tools to understand consumer trends and interests.
- Use digital marketing tools to learn about your industry.
- Choose the right listening tools for your needs.
Resources
- Digital Strategy Research Tools
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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