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  • Discover free tools to spot consumer trends.
  • Explore search data to see what people search for and how these change over time.
  • Research competitor advertising strategies.
  • Evaluate SEO and search strategies used by competitors.
  • Get content ideas based on proven topics and trends.
  • Use 10+ digital tools strategically to gain insights and improve your marketing.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Digital Strategy Research Tools

Research tools allow you to learn about your target audience, competitors, and industry. These tools can unlock insights that inform your marketing and business strategies. The best part is that all these tools are free.

Trusted By Millions of Businesses & Learners Globally


Digital Strategy: Research Tools Course Outline

  • How to use Google as a research tool.
  • Ways Google Search provides insight.
  • Types of results that Google Search will show.
  • How to use Google Trends as a research tool.
  • What filters are available in Google Trends.
  • How to use the comparison feature of Google Trends.
  • Importance of Google. Keyword Planner in traditional and digital marketing.
  • How to use Google Keyword Planner to understand your target audience.
  • Information Google Ads Transparency Center provides.
  • How to use Google Ads Transparency Center information in your digital marketing strategy.
  • How to use Meta Ads Library as a research tool.
  • Determine ad strategies of other companies.
  • How to use LinkedIn for ad research.
  • Information provided by SpyFu.
  • How to use SpyFu to compare your company with competitors.
  • How to use SimilarWeb to compare multiple websites.
  • Information provided by AnswerThePublic.
  • How to strategically use information from AnswerThePublic.
  • Content inspiration on Portent Content Idea Generator.
  • How to use Social Searcher to find your audience.

Course Description

Digital Strategy: Research tools is an advanced course. It shows you exactly how to use different digital tools to learn about your competitors, your target audience, content topics and industry insights. The best part is that these are mostly free tools.

These digital research tools answer questions like: What ads do my competitors run? What search terms are my competitors ranking for? What strategies and ad variations are my competitors using? What is my target audience searching for? What keywords are most relevant for my content strategy? What topics are trending? How can I get new content ideas?

This course provides live demonstrations and pro-tips on how to use digital marketing listening and research tools. You’ll learn exactly how each tool works and how to unlock the power of each tool to gain insights and inform your strategy. If you want to improve your understanding of your competitors and customers and use these insights to improve your results, this course is for you.

Learning Objectives

  • Use digital marketing tools to research competitors.
  • Use digital marketing tools to research your target audience.
  • Use digital marketing tools to understand consumer trends and interests.
  • Use digital marketing tools to learn about your industry.
  • Choose the right listening tools for your needs.

Resources

  • Digital Strategy Research Tools
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All Access Pass Monthly Subscription

Get this course plus 300+ more, 250+ resources, and the support you need to build online success. Starting at $77/month!

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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