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Email Marketing: Deliverability
- Level: Advanced
- Length: 40 minutes
- Melissa Byers
Your email marketing success firmly depends on it landing on your recipient’s inbox. With email providers’ continually evolving ability to categorize incoming emails, the likelihood that yours will get actual eyes on it is diminished. This course dives into the drivers of deliverability. It empowers you to review your current metrics to assess for deliverability issues. Then, it walks you through a proactive approach to strategically improving it.
This course is perfect for business leaders, marketers, and agency professionals who want to develop a consistent strategy for protecting and driving their email marketing deliverability.
- Understand how deliverability impacts your overall marketing campaigns.
- Determine if you’ve got a deliverability problem.
- Manage your email domain health to boost deliverability.
- Understand the metrics that indicate your emails are not being delivered.
- Create a plan for improving your deliverability over time.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Email Marketing QuickStart Guide
Email marketing is very effective – assuming people get your emails. Over 21% of emails never reach the intended recipient. Email providers are getting more sophisticated in filtering out marketing messages and blocking suspicious activity. In this course, we’ll show you exactly how to overcome the most common obstacles between your email and the inbox.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Email Marketing: Deliverability Course Outline
- What is email deliverability.
- Why email deliverability matters.
- Factors that impact your email deliverability.
- How email providers organize the emails you send into various categories.
- How segments affect whether or not your email gets seen.
- Tactics for getting your email into the intended recipient’s primary inbox.
- Which deliverability metrics matter.
- Why those deliverability metrics matter.
- What to do next with your deliverability metrics.
- How to keep a clean recipient list.
- Successfully comply with email regulations.
- How to send quality emails.
- Protecting your email domain’s reputation among email providers.
- How to maintain DNS records.
- How to avoid being blacklisted by email providers.
- Factors in proper SMTP setup.
- How to improve the quality of your emails to boost deliverability.
- Why frequency matters in deliverability.
- How engagement is tied to successful delivery.
Course Description
Email Marketing: Deliverability is an advanced course focused on ensuring your emails reach their intended destination—the inbox. As email filters become more advanced, safeguarding your deliverability is essential.
Email deliverability is one of the most critical factors in email marketing success. In this course, you’ll learn how to analyze and optimize the elements that influence your deliverability, from domain health to engagement metrics, ensuring your emails avoid spam filters and reach your audience.
This course covers the drivers of email deliverability and helps you evaluate your current performance. You’ll learn how to diagnose deliverability issues and develop a strategic approach to improve and protect your inbox placement. We’ll explore how deliverability affects different stages of the marketing funnel and how to incorporate it into your overall email strategy.
You’ll gain insights into the latest trends impacting email deliverability and how these trends affect your current campaigns. We’ll also cover industry best practices and email regulations, ensuring your approach is compliant and optimized for success.
We’ll guide you through a step-by-step process to manage and improve your deliverability, from identifying red flags to monitoring key metrics. By the end of the course, you’ll be equipped with a comprehensive plan to improve your deliverability and increase the effectiveness of your email marketing.
This interactive course includes an Email Marketing Quickstart Guide to help you take immediate action. It also features live examples, practical activities, and opportunities to apply your learning in real-time.
Learning Objectives
- Apply deliverability impacts your email marketing campaigns.
- Determine if you’ve got a deliverability problem.
- Identify the causes of deliverability issues.
- Manage your email domain health to boost deliverability.
- Measure if your emails have deliverability issues.
- Create a plan for continually improving your deliverability over time.
Resources
- Email Marketing QuickStart Guide
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Instructor
Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.
Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she’s driven by a deep understanding of their pain points and delivering meaningful solutions.
Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she’s made them feel.
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