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  • Understand how deliverability impacts your overall marketing campaigns.
  • Determine if you’ve got a deliverability problem.
  • Manage your email domain health to boost deliverability.
  • Understand the metrics that indicate your emails are not being delivered.
  • Create a plan for improving your deliverability over time.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Email Marketing QuickStart Guide

Email marketing is very effective – assuming people get your emails. Over 21% of emails never reach the intended recipient. Email providers are getting more sophisticated in filtering out marketing messages and blocking suspicious activity. In this course, we’ll show you exactly how to overcome the most common obstacles between your email and the inbox.

 

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Email Marketing: Deliverability Course Outline

  • What is email deliverability.
  • Why email deliverability matters.
  • Factors that impact your email deliverability.
  • How email providers organize the emails you send into various categories.
  • How segments affect whether or not your email gets seen.
  • Tactics for getting your email into the intended recipient’s primary inbox.
  • Which deliverability metrics matter.
  • Why those deliverability metrics matter.
  • What to do next with your deliverability metrics.
  • How to keep a clean recipient list.
  • Successfully comply with email regulations.
  • How to send quality emails.
  • Protecting your email domain’s reputation among email providers.
  • How to maintain DNS records. 
  • How to avoid being blacklisted by email providers. 
  • Factors in proper SMTP setup.
  • How to improve the quality of your emails to boost deliverability.
  • Why frequency matters in deliverability.
  • How engagement is tied to successful delivery.

Course Description

Email Marketing: Deliverability is an advanced course focused on ensuring your emails reach their intended destination—the inbox. As email filters become more advanced, safeguarding your deliverability is essential. 

Email deliverability is one of the most critical factors in email marketing success. In this course, you’ll learn how to analyze and optimize the elements that influence your deliverability, from domain health to engagement metrics, ensuring your emails avoid spam filters and reach your audience. 

This course covers the drivers of email deliverability and helps you evaluate your current performance. You’ll learn how to diagnose deliverability issues and develop a strategic approach to improve and protect your inbox placement. We’ll explore how deliverability affects different stages of the marketing funnel and how to incorporate it into your overall email strategy. 

You’ll gain insights into the latest trends impacting email deliverability and how these trends affect your current campaigns. We’ll also cover industry best practices and email regulations, ensuring your approach is compliant and optimized for success. 

We’ll guide you through a step-by-step process to manage and improve your deliverability, from identifying red flags to monitoring key metrics. By the end of the course, you’ll be equipped with a comprehensive plan to improve your deliverability and increase the effectiveness of your email marketing. 

This interactive course includes an Email Marketing Quickstart Guide to help you take immediate action. It also features live examples, practical activities, and opportunities to apply your learning in real-time. 

Learning Objectives

  • Apply deliverability impacts your email marketing campaigns.
  • Determine if you’ve got a deliverability problem.
  • Identify the causes of deliverability issues. 
  • Manage your email domain health to boost deliverability.
  • Measure if your emails have deliverability issues.
  • Create a plan for continually improving your deliverability over time.

Resources

  • Email Marketing QuickStart Guide
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

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This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
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Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
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I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
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Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
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Instructor

Melissa Byers
Melissa Byers

Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.

Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she’s driven by a deep understanding of their pain points and delivering meaningful solutions.

Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she’s made them feel.

Bootcamp Digital All Access Pass

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