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Launch Yourself: Define Your Brand
- Level: Intermediate
- Length: 60 minutes
- Krista Neher
The first step in creating a powerful personal brand is defining your brand. To effectively define your brand, you’ll need to answer questions like: What are your goals for your brand? Who is your target audience? What is the perception you want to create? These questions will help you create a brand that attracts opportunities and establishes you effectively.
This course is ideal for business professionals who want to grow their career success.
- Create a goal for your professional success.
- Determine the target audience you want to attract.
- Define what your brand is about.
- Differentiate yourself with a unique proposition.
- Create a personal brand statement to position yourself strategically.
- Get inspired by others with strong personal brands.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Launch Yourself Action Planner
Clearly defining your personal brand is the first step in building a strong one. Your brand definition includes your goals, target audience, strengths to highlight, and your USP (Unique Selling Proposition). This is the foundation for a strong personal brand. We’ll use the proven methods used to build brands in the world and apply them to you.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Get the training, resources and support you need to build online success for you and your business for just $77/month
Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
Trusted By Millions of Businesses & Learners Globally
Launch Yourself: Define Your Brand Course Outline
- How objectives shape your brand.
- How to define your target audience.
- What makes a good target audience.
- Role of influencers in audience.
- Define what you do.
- Describe how you benefit your audience.
- Include your personality.
- Define your unique selling proposition.
- Core elements of your brand definition.
- Create a strong personal brand statement.
- Techniques for creating an authentic and consistent online brand.
- Elements of a successful brand.
- How to stand out from other brands.
- Strategies for a genuine and inspirational brand presence.
- Consistency and professionalism in your personal brand.
- Maintain your personality in your brand.
- Craft a dynamic and personality-driven brand.
Course Description
Launch Yourself: Define Your Brand is an interactive intermediate course that shows you exactly how to define your personal brand. In this course, you’ll build an action plan to define our goals for your brand, who you want to reach, and the key brand elements you want to highlight.
Clearly defining your personal brand is the first step in building a strong one. Your brand definition includes your goals, target audience, strengths to highlight, and your USP (Unique Selling Proposition). This is the foundation for a strong personal brand. We’ll use the proven methods used to build the biggest brands in the world and apply them to you.
This interactive course includes activities and action planning to define a strong brand. It includes real examples, action planning, activities, and interactive elements. You’ll also be inspired by real examples of strong personal brands. At the end of this training, you’ll have planned your goals, target audience, and core brand articulation, and your USP (unique selling proposition).
Learning Objectives
- Define the goals for your personal brand.
- Determine the target audience for your brand.
- Establish the professional, personal, and personality traits to incorporate in your brand.
- Define your USP (Unique Selling Proposition).
Resources
- Launch Yourself Action Planner
All Access Pass Monthly Subscription
Get the training, resources and support you need to build online success for you and your business for just $77/month!
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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