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  • Discover how LinkedIn can add strategic value to your business.
  • Research competitors on LinkedIn and explore their strategies and organizational structures.
  • Build a complete presence based on best practices with the 6 Ps of a LinkedIn business presence.
  • Harness your employees to advocate for your business on LinkedIn
  • Use executive and business development profiles to build your business reach.
  • Build a plan for your business to effectively use LinkedIn.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> LinkedIn Page Planner
-> LinkedIn Business Presence Quickstart Guide

This is the ultimate intermediate course for establishing a strong business presence on LinkedIn. A strong presence is more than creating a LinkedIn Page. In order to unlock the value of LinkedIn, you need a comprehensive plan. This course will teach you how to create your Page, participate strategically, and optimize to maximize your presence. At the end of this course you will have developed an action plan to help your organization harness the power of LinkedIn.

Trusted By Millions of Businesses & Learners Globally


LinkedIn: Establish Your Business Presence Course Outline

  • The difference between a Page and a Profile
  • The importance of a business presence on LinkedIn
  • The benefits of a LinkedIn business presence
  • How to define goals for your presence
  • The importance of a target audience
  • How to define the target audience for your business
  • Why research your competitors on LinkedIn
  • Ways to research competitors on LinkedIn
  • The 6 Ps of a LinkedIn business presence
  • Why the 6 Ps are important
  • The importance of a business Page
  • How a Page is displayed
  • Key features of a Page
  • Why Followers are important
  • Opportunities to grow Followers for your Page
  • Why posting is important
  • How LinkedIn’s algorithm works
  • Posting best practices
  • Why participating is important on LinkedIn
  • How to participate as a Page
  • Why advertising is important
  • How advertising increases visibility of content
  • The importance of optimizing your Page
  • Ways to optimize for impact
  • Steps for optimization
  • What employee advocacy is
  • How employees can be advocates on LinkedIn
  • Why executive profiles are important
  • How to use executive profiles strategically
  • Why it is important to build a plan
  • How to create a plan for your success

Course Description

LinkedIn: Establish Your Business Presence is an intermediate course focused on the steps to establishing a strong business presence on LinkedIn. LinkedIn is the biggest professional social network. Your business needs a strong presence to grow visibility.

A strong presence for a business is about much more than having a Page. A Page is the first step in establishing your credibility on LinkedIn. Every business should have a professional Page that presents them effectively. In addition to a Page, businesses should look for strategic opportunities to grow their presence.

This course shows you exactly how to build a comprehensive plan for LinkedIn based on the multiple ways to unlock value. This course covers Pages, Growing your Following, Posting, Participating, Advertising, Optimization, Employee Advocacy, and Executive Presence. You’ll take a comprehensive look at all the ways LinkedIn can add value to your organization. You’ll create an action planner to document your final plan.

This interactive course includes a LinkedIn Page Quickstart Guide and a Page Action Planner. In addition, it has live examples, interactive activities, opportunities to apply your learnings and call outs to explore real-world examples. At the end of this course, you’ll have an action plan to make the most out of LinkedIn – beyond simply your Page.

 

Learning Objectives

  • Articulate the importance of a business presence on LinkedIn.
  • Define your goals and target audience for your business presence.
  • Research competitors on LinkedIn.
  • Implement the 6 Ps of a LinkedIn presence – Page, People, Posts, Participation, Promotion, and Optimization.
  • Incorporate employee advocacy into your plan.
  • Leverage executive profiles to grow business visibility.
  • Build a plan for your organization on LinkedIn.

Resources

  • LinkedIn Page Planner
  • LinkedIn Business Presence Quickstart Guide

All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

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Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
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Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
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I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
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Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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MARILUCY G.
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I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
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Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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