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Meta Ads: Budget Foundations
- Level: Intermediate
- Length: 60 minutes
- Krista Neher
Understanding budget options is vital to successfully running Meta ads. The budget defines how much you spend, the time frame, and how you can control the budget. Understanding Meta ads budget options, settings, strategies, and best practices is essential to effectively running ads. This top-rated Meta Ads Budget Foundations course is your playbook to understanding how budgeting works and how it impacts your results. Insufficient budgets can reduce ad performance and limit your effectiveness. Excessive budgets can increase your costs. Discover step-by-step how budgeting works and how to apply these best practices to your campaigns.
This course is perfect for marketers, advertisers, small business owners, and business leaders who want to analyze, strategize, evaluate, or run Meta ads.
- Discover the budget options and best practices to incorporate into your ads.
- Learn how Meta ads pricing works and how the auction determines your price.
- Understand the factors influencing your price and budget and how to make wise choices.
- Learn how AI (Advantage) campaign budgets can improve your ROI.
- Understand how Meta calculates your charges and when you are charged.
- Use budget controls to maintain profitability and cap your costs.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Meta Ads Planner Worksheet
-> Meta Ads Planner
->Meta Ads Playbook
Meta ads have several budget options, cost controls, and pricing complexity. Understanding these is vital to successfully running or evaluating Meta ads. This course shows you how elements impact your budget and cost, and how to strategically use cost and budget options to run profitable ads.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Meta Ads: Budget Foundations Course Outline
- How the budget impacts ad delivery.
- The risks of setting the budget too high or too low.
- How Meta ads are priced.
- How the Meta ads auction works.
- The factors that influence the cost of your ad.
- How pricing changes over time.
- Factors you control that influence price.
- Factors you don’t contract that influence price.
- What Advantage+ campaign budgets are.
- How Advantage+ budgets work.
- The pros and cons of Advantage+ budgets.
- The difference between daily and lifetime budgets.
- When to use each budget type.
- Where you choose what action you are charged for.
- The relationship between what you are charged for and budgets.
- How to choose the right action.
- When bid caps, cost caps, and cost per result goals are.
- How these options control your budget.
- When to use each item to maximize effectiveness.
Course Description
Meta Ads: Budget Foundations is an intermediate course. You’ll learn how Meta ads pricing, budgets, and cost controls work. Discover how to strategically select budget options and interpret results to maximize the ROI of your ads.
We’ll start by understanding the foundations of Meta budgeting, costs, and auctions. Learn how the budget impacts the performance and results of your ad campaign. Discover how your budget choices impact performance on Facebook, Instagram, Audience Network, WhatsApp, Oculus, and Threads ads.
Next, you’ll learn how Meta ads are priced and how the auction works. Discover the elements that impact the auction and how your ad settings can influence your cost. Learn how your bid, supply and demand, action rate, and user experience all play into your ad performance in the auction, and ultimately your price. Learn how creative, targeting, audience size, placements and objectives impact your auction results.
Understand the external and internal factors that influence pricing. External factors that influence supply and demand, like seasonality, increased competition, and user habits, can influence ad prices. Discover how your ad choices and settings influence your cost. Understand how your objective, placements, targeting, and creative play a role in determining the cost of your Meta ads.
Discover how Meta AI (Advantage) budget optimization can increase ROI and provide flexibility to get more results at a better price. Learn when the AI improves results and when to set manual ad set budgets.
Next, you’ll learn the difference between lifetime and daily budgets and when to use each. This course breaks down the budget options and the scenarios for using each option.
Next, you’ll learn when you get charged and how to set your charge action. Align your ad strategy and objective with your charge to increase the focus and results of your ads.
Finally, discover how to protect your profitability and control your budget spend with bid caps, cost caps, and cost goals. Learn how cost controls protect your profitability and when to use each type of control.
At the end of this course, you will understand Meta budget settings and options and be able to make strategic decisions.
This interactive course includes a Meta Ads Planner Worksheet, a Meta Ads Planner, and a Meta Ads Playbook to implement your plan. It also has live examples, knowledge checks, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Articulate the impact of the budget on your overall ad performance.
- Apply budget sufficiency principles to maximize ROAS (return on ad spend).
- Evaluate the market (supply and demand) forces influencing your pricing.
- Strategically select ad settings and options to maximize your budget.
- Use AI and Advantage campaign budgets to increase ROI.
- Choose between daily and lifetime budgets strategically.
- Determine what you are charged for strategically.
- Control your costs and maintain profitability.
Resources
- Meta Ads Planner Worksheet
- Meta Ads Planner
- Meta Ads Playbook
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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