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  • Understand the foundations of Meta and how they fit into a business strategy.
  • Learn the best practices for using Meta ads, including Facebook and Instagram ads.
  • Avoid common pitfalls when creating ads.
  • Integrate Meta ads into your overall marketing strategy.
  • Understand Meta campaign structures and how this improves results.
  • Integrate ads into your organic strategy with Boosted Posts.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Meta Ads QuickStart Guide

-> Meta Ads Planner 

Meta ads are used by businesses to reach their existing customers and attract new customers. With over 3 billion users, it is a tremendous opportunity for businesses of all sizes. Meta ads are easy to start with, low cost, have tremendous targeting, and can provide mass reach. As a result, Meta is one of the largest global ad platforms. This course will give you an overview of Meta ads and how to use them for your business. 

 

Trusted By Millions of Businesses & Learners Globally


Meta Ads: Foundations for Business Course Outline

  • What Meta ads are
  • Basic elements of a Meta ad 
  • Why Meta ads are effective for businesses 
  • How Meta uses machine learning in ads 
  • Benefits of Meta ads for businesses 
  • How Meta ads fit within the marketing funnel 
  • Meta ad’s targeting features 
  • Common Meta ad mistakes to avoid 
  • Importance of managing expectations when creating ads
  • Set a clear goal for an ad campaign 
  • How to use metrics to measure the success of an objective 
  • Differences between boosting a post and using Ads Manager 
  • How to boost a post
  • Describe the characteristics of Ads Manager 
  • Best practices for using Ads Manager
  • Components of a Meta ads campaign structure
  • Ad campaign choices 
  • Ad set options 
  • Ad choices 

Course Description

Meta Ads: Foundations for Business is a beginner course. You’ll learn how and why businesses use Meta ads and how to incorporate them into your digital marketing strategy.  

Meta ads are used by businesses to reach their existing customers and attract new customers. With over 3 billion users, it is a tremendous opportunity for businesses of all sizes. Meta ads are easy to start with, low-cost, have tremendous targeting, and can provide mass reach. As a result, Meta is one of the largest global ad platforms. This course will give you an overview of Meta ads and how to use them for your business. 

 Meta ads were previously known as Facebook ads, but the ads can appear not only on Facebook but also on Instagram, WhatsApp, and other sites online through the Meta Audience network. If you want to run Facebook ads, Instagram ads, WhatsApp ads, or display ads online or in games, you can do it with Meta ads. 

 This course will give you an overview of the Meta ad platform for business. You’ll learn what Meta ads are and why businesses use them. We’ll cover the key elements in an ad and how to optimize them to maximize your success. 

 We’ll dive into the business benefits of Meta ads and how they support a full-funnel marketing strategy. You’ll learn how to use Meta ads effectively at every marketing funnel stage. You’ll also learn about the key elements involved in running Meta ads, including setting the objective, choosing your target, setting a budget, choosing placements, and optimizing creative. You’ll be prepared to create a plan for your Meta ads strategy.

At the end of this course, you’ll be prepared to strategically use Meta ads for your business and apply the core elements of a Meta Ad. 

This interactive course includes a Meta Ads Quickstart Guide and Meta Ads Action Planner to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.  

Learning Objectives

  • Articulate what Meta ads are and why they are essential.
  • Explain the benefits of using Meta ads.
  • Avoid common mistakes when creating ads.
  • Differentiate between boosting a post and running an ad.
  • Create an ad plan based on the critical elements in an ad strategy. 

Resources

  • Meta Ads QuickStart Guide 
  • Meta Ads Planner
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All Access Pass Monthly Subscription

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This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
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Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
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Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
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The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
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Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
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I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
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Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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MARILUCY G.
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I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
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Instructor

Amanda Robinson
Amanda Robinson

Amanda Robinson is the Founder and CEO of The Digital Gal Inc., a globally recognized brand specializing in paid digital advertising. Amanda is an international speaker, consultant, and educator known for her expertise in Facebook advertising.

She is a published author of the Ultimate Guide to Social Media Marketing through Entrepreneur Press and is regularly featured as a guest on social media-related podcasts.

She has taught over 1,000 business owners and entrepreneurs how to manage their own Facebook advertising. Amanda is a Member of Agorapulse’s Social Media Advisory Board comprised of top industry influencers and agency owners around the world. Working remotely and having traveled extensively coast to coast across Canada and the United States, Amanda truly grasps the differences in audiences across the North American market.

Bootcamp Digital All Access Pass

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