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SEO: On-Page Content Optimization
- Level: Intermediate
- Length: 65 minutes
- Allison Chaney
If you want your site to rank, you must optimize every aspect of your content. This advanced on-page content optimization course shows you how to optimize the elements of your page content. Learn how to balance SEO and user experience to create a site that ranks and converts your customers. This course covers your introduction, content flow, organization, readability, keyword density, on-page link strategy, multimedia, URL structure, call to action, and structured data. Get the proven tips and best practices to optimize every aspect of your page.
This course is perfect for digital marketers, web developers, content marketers, social media marketers, and brand managers who want to increase search engine traffic.
- Optimize your site content to get more visibility and traffic from search engines.
- Use proven best practices for your site content.
- Optimize your page structure, including introduction and flow.
- Create optimized content that is readable and has the right keyword density.
- Incorporate strategic links, multimedia, and structured data to increase visibility and results.
- Optimize URL structure and calls to action based on best practices.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Content Audit and Optimization Quickstart Guide
-> Content Audit Checklist
-> Writing Content that Ranks Tips and Tricks
Advanced on-page SEO optimization dives deeper into how to optimize your page content for search engines. Learn tactics to optimize content elements and improve content with tactics like readability, keyword insertion, links, multi-media, calls-to-action, and structured data. At the end of this course, you’ll know how to optimize content to deliver results.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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SEO: Advanced On-Page Content Optimization Course Outline
- Why a strong page introduction improves engagement and SEO.
- How to craft an introduction that captures attention and keeps readers on the page.
- How to align your introduction with your title and meta description for consistency.
- Why logical content flow improves user experience and SEO.
- How to structure content to create a logical flow of information on a page.
- The importance of scannable content, such as bullet points and short paragraphs.
- How logical flow keeps users engaged and guides them toward action.
- Why readability impacts SEO, engagement, and accessibility.
- How to measure and improve readability using tools.
- How clear, concise content lowers bounce rates and improves rankings.
- How keyword placement in your pages affects SEO rankings and user experience.
- Where to include keywords naturally without overstuffing.
- How to balance SEO best practices with natural, engaging content.
- The role of internal and external links in SEO.
- How internal links improve site structure, engagement, and rankings.
- How external links add credibility and enhance content quality.
- Best practices for anchor text to maximize SEO benefits.
- How multimedia (images, videos, infographics) enhances user experience and SEO.
- How to optimize images for SEO.
- How to optimize videos for SEO.
- The role of multimedia in increasing engagement, shareability and search rankings.
- How URL structure impacts SEO rankings, user experience, and click-through rates.
- How to create short, descriptive, and keyword-rich URLs.
- Best practices for formatting URLs to improve search visibility.
- Why CTAs improve engagement, conversions, and SEO rankings.
- How to write clear, action-driving CTAs that match user intent.
- Best practices for CTA placement and optimization.
- What structured data is and how it works.
- How schema markups helps your content stand out.
- How to use structured data for better SEO.
Course Description
SEO: Advanced On-Page Content Optimization is an advanced course that shows you how to optimize every aspect of your web page content to increase search engine visibility and traffic. Learn the proven best practices, strategies, and tips for all of your page elements.
We’ll start at the top of the page with the introduction content. Learn how to create introductory content that engages users and increases relevance with search engines. Discover the best practices to make the start of your page engaging and use the proper keyword density.
Next, we’ll explore how to create a logical organization and flow of your content. Some pages have a lot of content. The content should be organized to guide users and search engines down the purchase funnel to take your desired action.
Then, you’ll learn about readability and how to optimize your content to be easy to read. Readability is important for both search engines and humans. Your text should be clear, simple, and easily understood by your audience.
We’ll dive into the best practices for incorporating keywords into every element of your page content. Learn the ideal keyword density for meta titles, meta descriptions, headers, page content, and more.
Next, we’ll cover linking best practices. Learn why links are essential to include in your content and how they help SEO. Discover the value of both internal and external links and best practices. Learn how to incorporate the correct anchor text and how links send signals to search engines like Google and Bing.
Learn how to optimize multimedia like images and videos for search engines. Images and videos can rank in search engines and improve user experience. Get the best practices and tips to optimize this content so your page and the multimedia can rank for SEO.
URL structures are also essential to optimize for search engines. While keywords in domain names aren’t as relevant for SEO, the overall URL structure of your site makes it easy (or difficult) to navigate and understand. Learn the best practices for URL structure, including length, breadcrumbs, and keyword inclusion.
We’ll also cover the importance of a call-to-action on your page from an SEO standpoint. Learn how and why a strong call-to-action matters and how to optimize your site content for it. Discover the best practices for driving conversions on your site and increasing results.
Finally, we’ll cover SEO structured data and schema. Structured data and schema communicate the type of content on your site. They make it easier for search engines to display additional data in search engine results pages. Learn the best practices for structured data and how to include it in your content to increase search engine visibility and traffic.
At the end of this course, you will be able to optimize key content elements to improve the user experience and grow visibility and traffic from search engines.
This interactive course includes a Content Audit and Optimization Quickstart Guide, Content Audit Checklist, and Writing Content that Ranks Tips and Tricks to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Craft introductory content based on usability and SEO best practices.
- Organize content in a logical flow.
- Optimize words for readability.
- Incorporate keywords strategically.
- Include links to drive SEO.
- Use multimedia to increase search relevance and ranking.
- Optimize URL structures for search engines.
- Write effective calls to action.
- Optimize on-page structured data.
Resources
- Content Audit and Optimization Quickstart Guide
- Content Audit Checklist
- Writing Content that Ranks Tips and Tricks
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Instructor
Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.
Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.
Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.
Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.
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