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  • Discover the most common link-building strategies and how to use them to get more links.
  • Apply the proven best practices and strategies to grow links.
  • Use common link sources to increase your business presence online.
  • Increase your website traffic from search engines with a proven link-building approach.
  • Use directories, PR, mentions, relationships, and social media to get more links.
  • Evaluate the link building strategies that work for your business and incorporate them into your plan.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> SEO Link Marketing Quickstart Guide

-> SEO Link Marketing Tips and Tricks

This is the ultimate beginner course for understanding link building and its relationship to SEO.

Link building builds your site authority and increases your traffic from search engines. This course shows you proven strategies, tips, tricks, and best practices to earn more links to your site.

Get the exact playbook for growing links with directories, PR (public relations), mentions, relationships, social media, and more.

 

Trusted By Millions of Businesses & Learners Globally


SEO: Beginner Link – Building Strategies Course Outline

  • How directory links contribute to your link-building strategy.
  • Drive traffic and establish a presence through well-known general directories.
  • Importance of keeping business information consistent.
  • How to track and update directory listings.
  • Why industry-specific directories are useful.
  • How to identify and choose high-authority directories.
  • Best practices for creating and maintaining consistent directory profiles.
  • How local directories improve your local SEO and visibility.
  • How to optimize your business profiles.
  • Strategies for leveraging trusted directories for link building opportunities.
  • Crafting newsworthy stories to capture media attention.
  • Strategically distribute press releases through reputable channels.
  • Optimize keywords and anchor text in press materials.
  • Find unlinked mentions using tools like Google Alerts.
  • Steps to effectively request a link by focusing on the added value.
  • Benefits of converting unlinked mentions into links.
  • Leveraging existing relationships for link building opportunities.
  • Request links from suppliers, partners, and associations.
  • How social media amplifies content visibility to attract potential backlinks.
  • Role of engagement signals in identifying content value and earning links.
  • Ways to leverage influencer collaborations and viral content for link-building success.

Course Description

SEO: Beginner Link Building Strategies is a beginner course that covers the most common strategies and tactics for getting links to increase SEO rankings and grow traffic. This includes best practices and tips and tricks to maximize your results.

In this course, you’ll learn the foundational strategies and tactics used to grow links for your website. Start by diving into directories. These can support your SEO link-building and your business presence and reputation online. Learn how general directories, industry directories, and local directories all increase your presence, links, and site traffic.

Next, we’ll explore the role of PR (Public Relations) in link building. PR is a common opportunity for links because most sites that house news articles are highly authoritative, meaning they carry significant weight with search engines. Learn how to integrate links into your existing PR or create PR strategies to increase links.

Discover a strategy to request links from unlinked sources online. Many sites that mention your business may not include a link. This is an easy way to grow links – request links from places that mention your business but haven’t linked to you. Learn how to find these links and get alerted to new ones. Get the best practices for requesting the links to maximize your success rate.

Another powerful tool is using existing relationships to gain links. For example, you can reach out to tools you use, sites you are a member of or other relevant businesses. You can offer them content, propose a case study, or find another relevant way for them to create mutually beneficial content that links to you.

Finally, you’ll learn how to use social media to grow links and the pros and cons of social media links. Learn the true value of social media links and how social media mentions bring value beyond link building.

At the end of this course, you’ll be ready to grow your links by applying best practices to common link building strategies.

This interactive course includes the Link Marketing Quickstart Guide and Link Marketing Tips and Tricks to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.

Learning Objectives

  • Articulate the role directories play in link building.
  • Get links from general, industry, and local directories.
  • Earn high-quality links through a focused PR strategy.
  • Get links from current unlinked mentions of your business.
  • Harness existing relationships to get links.
  • Use social media to earn more links.

Resources

  • SEO Link Marketing Quickstart Guide
  • SEO Link Marketing Tips and Tricks
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

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Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

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JOE G.
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Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
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I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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Instructor

Allison Chaney
Allison Chaney

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Bootcamp Digital All Access Pass

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