Get the All Access Pass from $77/month GET STARTED!
SEO: Build a Plan
- Level: Beginner
- Length: 80 minutes
- Allison Chaney
SEO is a powerful digital marketing tool, but you need a clear plan to succeed. This helps you approach SEO strategically with clear goals, tactics, and metrics to identify success. This course will give you a proven method for building an SEO plan. You’ll learn how to audit and evaluate your current SEO and competitors. Based on these insights, you’ll create a strategic plan for SEO. If you are investing time or resources into SEO this course gives you the template to implement your SEO plan successfully.
This course is perfect for marketers, advertisers, and business leaders who use SEO in their business strategy.
- Create a strategic SEO plan with a proven method.
- Set business and SEO goals to measure the impact.
- Audit your site, your current performance and competitor sites.
- Create a focused action plan with timelines and metrics.
- Apply best practices for SEO content development.
- Optimize your site to grow search traffic and users.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> SEO Action Planner
-> SEO Quickstart Guide
-> SEO Audit Checklist
-> SEO Keyword Research Quickstart Guide
An SEO plan is vital to effectively implementing and executing SEO. This course shows you the proven steps needed for an SEO plan. Discover what each step is and the best practices for each step.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
Sign Up To Boot Camp Digital’s All Access Pass
Get the training, resources and support you need to build online success for you and your business for just $77/month
Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
Trusted By Millions of Businesses & Learners Globally
SEO: Build a Plan
- Steps to build an SEO plan
- Importance of each step in the planning process
- How to set business goals based on stages of the marketing funnel
- Importance of aligning your SEO goals with the marketing funnel
- Specific goals for SEO, including increasing organic search traffic and improving rate
- Importance of performing an SEO audit to assess your current SEO status and identify areas for improvement
- Define the 4 steps to performing an SEO audit
- How to set benchmarks for your KPIs and metrics
- The difference between outcomes and drivers
- Why link profiles are significant and their impact on SEO
- Why assessing your current SEO performance is important
- How to set benchmarks and identify opportunities for improvement
- How to evaluate your website’s authority, relevance, and technical performance to get a comprehensive view of its current status
- Tools to use for SEO performance assessment
- The value of conducting a competitive analysis
- How to uncover content gaps and capitalize on competitors’ weaknesses
- Techniques for assessing the difficulty of outperforming competitors
- How to make informed decisions about targeting specific keywords
- Key steps for conducting a competitive analysis
- Importance of choosing the right keywords to attract your target audience
- Link keywords to your business priorities, considering stages in the marketing funnel
- Assessing keyword volume and competition to determine if they are worth targeting
- Keyword intent and mapping keywords to navigational, informational, transactional, and commercial purpose
- How to develop an SEO action plan based on data gathered from your performance and competitive analysis
- Components of an SEO plan
- Importance of prioritizing tactics based on investment and impact, focusing on website optimization and quality link building
- Continuous analysis to measure the effectiveness of your plan and make necessary adjustments to achieve your goals
- Align your. content with strategic keywords that drive business results rather than just high-volume search terms
- Use the pillar and post model to structure your content for better SEO performance and topic authority
- Highlight what makes content unique and why it deserves to rank higher than others
- Tailor your content to different stages of the buyer’s journey to attract and convert your target audience effectively
- What on-page optimization is and why it’s important for SEO
- The key areas of on-page optimization
- Popular tools to use for technical SEO
- Key technical issues that can impact SEO
- How to create your SEO plan
- Daily, weekly, and monthly activities for SEO
Course Description
SEO: Build a Plan is a beginner course. You’ll learn exactly how to build an SEO plan with 11 proven steps for success.
This course shows you exactly how to build an SEO plan for your business with a proven 11-step template. You’ll start by learning how to set clear business goals and KPIs (Key Performance Indicators) for your plan. Next, you’ll learn how to conduct an SEO Audit and the four areas of an effective SEO Audit. You’ll also evaluate your current performance based on KPIs and drivers to understand how your current SEO is delivering results.
Next, you’ll learn how to evaluate competitors by conducting a competitive assessment. Competitors are a great source of inspiration for your SEO strategy. Next, you’ll begin to articulate your plan and develop clear action items that you can take to deliver measurable results.
We’ll dive into tips and best practices for content development, on-page optimization, and technical SEO. You’ll learn the best practices for each element so you know what to adjust to improve SEO results.
At the end of this course, you will be able to articulate your SEO plan with clear strategy, tactics, and metrics.
This interactive course includes an SEO Quickstart Guide, SEO Action Planner, SEO Keyword Research Quickstart Guide and SEO Audit Checklist to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Set meaningful goals for your SEO strategy and execution.
- Audit your current SEO with a proven model.
- Assess your current SEO performance based on key metrics.
- Conduct a competitive SEO analysis.
- Research keywords and evaluate them based on proven criteria.
- Create your plan to take action on SEO.
- Optimize your content, web pages, and technical site for SEO.
Resources
- SEO Action Planner
- SEO Quickstart Guide
- SEO Audit Checklist
- SEO Keyword Research Quickstart Guide
All Access Pass Monthly Subscription
Get the training, resources and support you need to build online success for you and your business for just $77/month!
Trusted by Over 1 Million Marketers for Over 20 Years
This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!
Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.
The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!
I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.
Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.
Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!
Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!
Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!
Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!
I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.
Instructor
Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.
Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.
Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.
Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.
Discover the All Access Pass
Access to ALL online digital marketing + social media courses, starting at $77/month
- Access 300+ Courses and 250+ Resources
- Instructor Support
- Monthly Digital News Updates
- Member Q&A Sessions
- Hands-On Learning + Tool Demonstrations
- Private Members-Only Community
Related Courses
The Perfect Choice for Your Company
Get customized world-class training for your teams: e-learning, virutal and live.