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  • Get a step-by-step plan to conduct a competitive SEO analysis.
  • Discover the free, public data hiding in plain sight to unlock insights.
  • Identify and benchmark competitors to stay focused on your biggest opportunities.
  • Learn which free and paid tools can provide data on competitors and how to access and analyze it.
  • Get new ideas, find hidden gaps, and explore trends with a comprehensive analysis.
  • Grow your SEO rankings, traffic, and business with a more strategic plan.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> SEO: Competitor Analysis Quickstart

-> SEO: Competitor Analysis Checklist  

A competitive analysis gives insights into your competitors’ strategies and results. It can help you discover new opportunities and improve your rankings. This course shows you how to conduct a competitive analysis using SEO tools. Unlock new opportunities and find gaps with this SEO course. 

 

Trusted By Millions of Businesses & Learners Globally


SEO: Competitor Analysis Foundation Course Outline

  • How to analyze competitors’ SEO strategies to uncover opportunities.
  • How competitive analysis improves rankings and traffic.
  • How to use competitive analysis to create a stronger strategy.
  • The 10 essential steps to conducting an effective competitive analysis for SEO.
  • How to identify keyword gaps, content opportunities, and backlink sources from competitors. 
  • How to use competitive analysis tools to gain insights.
  • The best tools for keyword tracking, backlink analysis, and paid search research.
  • How to analyze top-ranking competitors for your target keywords.
  • Techniques for tracking competitor performance, rankings, and visibility trends. 
  • How to uncover content gaps, analyze backlinks, and monitor paid search strategies. 
  • The difference between direct and indirect SEO competitors.
  • How to identify competitors using Google searches.
  • How indirect competitors can impact your rankings. 
  • How to compare your SEO performance with competitors.
  • Which key metrics to track for benchmarking success.
  • How to set realistic goals for improving by understanding benchmarks.
  • How to track competitor SEO strategies and performance over time.
  • Which tools and alerts to use for monitoring competitors. 
  • How to conduct periodic SEO audits to refine your strategy. 

Course Description

SEO: Competitive Analysis Foundations is an intermediate course. You’ll learn a proven step-by-step method to conduct a complete competitive analysis. Discover the tremendous amounts of free data available about competitive strategies, content, keywords, and plans. You can use this data to find opportunities and improve your strategy and plan.

Discover why competitive analysis is essential and how it adds value to your SEO strategy. You’ll also learn the exact steps to conduct a competitive analysis.

This course also covers top SEO research tools. You’ll get live demonstrations of the top tools SEOs use to spy on their competitors. These tools provide data about content strategies, keywords, links, volume, and results. You can see exactly what works (and what doesn’t) for your competitors.

Learn the techniques for conducting a competitive analysis. Discover how to track competitor performance, including rankings, visibility, trends, and traffic. All this data is available and easy to access if you know where to look. You’ll see precisely how to find this data and interpret it.

Discover the direct and indirect competitors competing for rankings in SERPs. Learn how to identify competitors based on who competes with you for rankings, which may differ from your natural competitors.

Once you’ve identified competitors, the next step is to conduct competitive benchmarking. This course shows you exactly how to benchmark competitors’ performance and compare it to yours. SEO is dynamic and constantly changing, and benchmarking helps you systematically track competitive efforts and performance.

Learn the proven techniques to track and monitor competitors over time. Set up tracking in SEO tools or use free tools to keep track of your competitors. Tracking competitors lets you discover trends and react quickly to keep your edge.

At the end of this course, you’ll know how to conduct a competitive analysis, the data available, and the tools to use. You’ll also be able to track and benchmark competitors.

This interactive course includes an SEO: Competitor Analysis Quickstart and an SEO: Competitor Analysis Checklist to implement your plan. It also has live examples, a quiz, interactive activities, and opportunities to apply your learning.

Learning Objectives

  • Articulate the benefits of a competitor analysis.
  • Apply the steps to conduct a competitor analysis.
  • Use SEO tools to analyze competitors. 
  • Apply competitor analysis techniques. 
  • Identify relevant competitors. 
  • Create competitive benchmarks for key metrics. 
  • Track and monitor competitors with SEO tools. 

Resources

  • SEO: Competitor Analysis Quickstart
  • SEO: Competitor Analysis Checklist
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

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Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
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Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
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Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
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I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
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I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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Instructor

Allison Chaney
Allison Chaney

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Bootcamp Digital All Access Pass

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Access to ALL online digital marketing + social media courses, starting at $77/month

  • Access 300+ Courses and 250+ Resources
  • Instructor Support
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  • Member Q&A Sessions
  • Hands-On Learning + Tool Demonstrations
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