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SEO: Conducting a Competitive Analysis
- Level: Intermediate
- Length: 65 minutes
- Allison Chaney
Competitive analysis is a strategic way to discover new opportunities and strengthen your SEO and overall marketing strategies. This course shows you the exact steps to conduct a strategic competitive analysis. You’ll learn how to analyze key aspects of your competitors’ digital presence to uncover strategic and SEO insights and opportunities. Watch live demonstrations with practical step-by-step instructions to learn exactly how to evaluate every aspect of your competitors’ SEO. Our top-rated SEO analysis course includes the strategies, tactics, and best practices to unlock new insights.
This course is perfect for marketers, advertisers, and business leaders who use SEO in their business strategy.
- Learn how to spy on your competitors and uncover their strategies with free tools.
- Evaluate competitive SERPS, sites, keywords, content, and links.
- Unlock hidden insights by evaluating paid search and social media.
- See exactly what your competitors are doing and find gaps to exploit opportunities.
- Discover the tremendous digital data available about competitive SEO.
- Build and execute a competitive SEO audit and analysis, and gain actionable insights.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> SEO Competitor Analysis Quickstart
-> SEO Competitor Analysis Checklist
A competitive SEO analysis is a powerful way to discover opportunities and refine your strategy. It also provides deeper insights into competitive business and marketing strategies. This course shows you exactly how to conduct a competitive analysis. Discover how to analyze SERPS (search engine results pages), sites, keywords, content strategies, links, paid search, and social media for insights and inspiration.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
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SEO: Conducting a Competitive Analysis Course Outline
- Why competitive analysis is important.
- The steps to a competitive analysis.
- How to analyze SERPs to understand what ranks and why.
- How to evaluate keyword rankings to spot content and SEO strategies.
- How to find opportunities like featured snippets, structured data, and AI generated results.
- How to evaluate competitor websites to uncover their SEO and content strategies.
- How to analyze site structure, navigation and content organization.
- How to use competitor insights to refined your own sight strategy and gain a competitive edge.
- How to analyze competitor keywords to identify ranking opportunities.
- Which keyword research tools to use for uncovering high-value search terms.
- Key factors to consider when evaluating competitor analysis.
- How to analyze competitor content strategies.
- How to identify content gaps and opportunities to improve your strategy.
- How to analyze competitor backlink profiles using SEO tools.
- Key factors to evaluate in a competitor backlink profile.
- How to identify link-building opportunities using competitor backline profiles.
- How to analyze competitor paid strategies to uncover keyword opportunities.
- Tools to research competitor paid search strategies.
- How to analyze competitor social media activity for SEO opportunities.
- How social engagement can highlight potential high-performing SEO topics.
- How to spot emerging trends before they gain traction in search rankings.
Course Description
SEO: Conducting a Competitive Analysis is an intermediate course. It shows you exactly how to conduct an analysis with live demonstrations and free tools. You’ll learn how to use this data to build an actionable strategy to enhance your SEO strategy, rankings, and traffic.
Learn how to evaluate competitive SERPS to find opportunities for your own business. SERPS provide tremendous insights around rankings, strategies, and content types. These insights can help you find gaps and generate new ideas to incorporate into your SEO plan.
Next, you’ll learn how to evaluate competitors’ websites from an SEO perspective. We’ll cover exactly how to strategically assess website content, structure, topics, organization, and navigation. This analysis will uncover competitors’ strategic and SEO focus.
Keywords and phrases are one of the cornerstones of SEO and rankings. Learn exactly how to analyze competitor keywords. Using free and paid tools, you can see which keywords your competitors rank for, their ranking, and the volume of traffic the keyword produces. This data can help you refine your keyword strategy.
Next, we’ll explore competitive content strategies. Content strategies provide insights beyond the obvious. We’ll uncover competitors’ content strategies and examine their structure, format, and content effectiveness from an SEO standpoint.
The course will then cover competitive link profile analysis. Learn how to use free and paid tools to conduct a practical link analysis to find opportunities. You’ll learn the tactics and best practices to show you the gaps and opportunities to earn more links and boost your site authority.
Beyond SEO analysis, we’ll analyze additional digital marketing data to find opportunities for SEO. Learn how to use competitors’ paid search strategies to find organic opportunities. This strategy shows you how to connect paid and organic. We’ll also cover how social media analysis can play a role. Learn how social media can show trending content and help you incorporate trends quickly.
At the end of this course, you’ll be able to conduct a thorough competitive SEO analysis to uncover insights and build an action plan. You’ll be able to improve your rankings, traffic, and business results with these proven strategies.
This interactive course includes an SEO: Competitor Analysis Quickstart and an SEO: Competitor Analysis Checklist to implement your plan. It also has live examples, a quiz, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Analyze competitor SERPs for opportunities and insights.
- Analyze competitor websites to evaluate content and ranking strategies.
- Evaluate competitor keyword strategies and rankings.
- Discover competitive content strategies and formats.
- Analyze competitor backlink profiles.
- Explore competitive paid search strategies for additional insights.
- Analyze competitor social media for strategic insights.
Resources
- SEO Competitor Analysis Quickstart
- SEO Competitor Analysis Checklist
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Get the training, resources and support you need to build online success for you and your business for just $77/month!
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Instructor
Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.
Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.
Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.
Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.
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