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  • Get a clear understanding of what search engines are and how they work.
  • Understand what works now in SEO and why.
  • Discover the strategic value of SEO to your business goals.
  • Learn how to get your site to rank in search engines.
  • Build an SEO plan for your business with a proven template.
  • Learn key SEO terms and functions to increase your digital literacy.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> SEO Quickstart Guide
-> Website SEO Quickstart Guide

This is the ultimate course for defining the metrics for your digital campaigns which is vital to your overall success. Having the right metrics leads to a better return on investment. This course will show a proven method to define metrics at various levels.

Trusted By Millions of Businesses & Learners Globally


SEO Foundations for Business Course Outline

  • How to align goals, strategies, objectives, and tactics with KPIs
  • The importance of choosing the right KPIs
  • How to define KPIs
  • The difference between KPIs and metrics
  • The three characteristics of comprehensive KPIs
  • Why objectives need a clear metric
  • How to add a metric to an objective
  • How to choose KPIs for tactics
  • Connecting tactic KPIs to objectives
  • How to identify GSOT misalignment
  • Causes of GSOT misalignment
  • How to fix GSOT misalignment
  • What is a measurement cadence
  • How to choose a measurement cadence

Course Description

SEO: Foundations for Business is a beginner course on search engine optimization. Search engines are one of the top drivers of traffic to websites. As search engines have become more complex, and results rankings have become more competitive, it is more important than ever for businesses to understand how search engines work and how to rank their site in search engines.

This course provides the foundations of SEO. You’ll learn exactly how search engines work and how SEO has changed over time. We’ll uncover the myths of SEO that many businesses still believe. You’ll learn the difference between SEO and SEM (Search Engine Marketing) and understand how they work together. You’ll also learn all of the key terms in SEO to increase your digital fluency. We’ll show you the strategic value of SEO so you know how it fits into your overall business, marketing, and digital strategies.

Next, we’ll dive into really understanding the anatomy of a search engine results page and how search engines work to bring you results. You’ll understand the factors that search engines like Google and Bing use to rank sites and how to optimize your site for them. We’ll explore keywords, content, and links and how they contribute to rankings.

Finally, you’ll learn the steps to building a plan and how to measure the results of your SEO plan. This will connect the ROI of SEO to your overall business strategy and empower you as a marketer or leader to measure the impact of your efforts or hold your agency accountable.

At the end of this course, you’ll have a strong understanding of the core elements of SEO and be ready to build a plan for your organization.

This interactive course includes an SEO Quickstart Guide and a Website SEO Quickstart Guide to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.

Learning Objectives

  • Articulate how search engines work.
  • Use and understand SEO terminology.
  • Apply SEO strategically to your marketing strategies.
  • Identify the different elements of a search engine results page.
  • Apply ranking factors (authority, technical, and relevance) to your SEO strategy.
  • Create an SEO plan.
  • Measure search engine results.

Resources

  • SEO Quickstart Guide
  • Website SEO Quickstart Guide
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All Access Pass Monthly Subscription

Get the training, resources and support you need to build online success for you and your business for just $77/month!

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★

Instructor

Allison Chaney
Allison Chaney

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Bootcamp Digital All Access Pass

Discover the All Access Pass

Access to ALL online digital marketing + social media courses, starting at $77/month

  • Access 300+ Courses and 250+ Resources
  • Instructor Support
  • Monthly Digital News Updates
  • Member Q&A Sessions
  • Hands-On Learning + Tool Demonstrations
  • Private Members-Only Community

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