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  • Discover how and why technical optimization is important.
  • Create a site that is optimized to increase search engine traffic.
  • Be sure your site is crawled and indexed by Google.
  • Create a site structure and url strategy to maximize search engine traffic.
  • Evaluate your site for issues and fix them to grow traffic.
  • Build a technical plan to optimize for search engines over time.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> SEO Action Planner

-> SEO Quickstart Guide

-> SEO Audit Checklist

This is the ultimate advanced course for understanding how to optimize your site for search engines. We’ll discover how to conduct an SEO audit to uncover opportunities and issues. This course covers the main SEO technical areas and how to optimize your site for them.

 

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SEO: Technical Optimization Course Outline

  • What technical SEO is and why it’s crucial for your SEO success.
  • How to enhance site crawlability, indexability, and user experience.
  • The main elements of a technical SEO checklist, including site architecture, core web vitals, https, and mobile-friendliness.
  • How to choose the essential tools for conducting effective SEO analysis.
  • The importance of staying current with SEO updates and where to find reliable resources.
  • How to prioritize technical issues.
  • How to use tools to conduct a technical SEO audit.
  • The key issues to identify during a technical SEO audit.
  • How to prioritize and act on audit findings to create an actionable SEO improvement plan.
  • How to create an organized structure that benefits both users and search engines.
  • Best practices for using breadcrumbs, flat architecture and content silos effectively.
  • How strategic internal linking and improving navigation enhance usability and SEO.
  • Why clean and descriptive URLs enhance user experience and SEO rankings.
  • The importance of using best practices like hyphens, short URLs and keywords effectively.
  • How canonical tags help manage duplicate content and improve site structure.
  • How internal links distribute link equity and improve SEO rankings.
  • The importance of using strategic anchor text to guide users and search engines.
  • Tools and techniques to audit and optimize internal links for better site navigation.
  • How to ensure search engines can access and crawl the right pages on your site.
  • How to control which pages are indexed in search results.
  • How to leverage tools like Google Search Console to monitor crawl errors and improve your site’s visibility in search engines.
  • How to optimize images to improve page speed and accessibility.
  • Why image optimization is crucial for enhancing user experience and achieving better SEO performance.
  • What Core Web Vitals are and why they matter for SEO and user experience.
  • Why optimizing Site Speed is important for SEO and user experience.
  • Ways to improve site speed for better engagement and rankings.
  • Why HTTPS is critical for security, user trust, and SEO rankings.
  • The importance of avoiding mixed content issues for a secure site.
  • The essential components of mobile optimization, such as responsive design and optimized images.
  • How to identify and fix mobile usability issues.
  • How structured data and schema markup make your website stand out in search results.
  • The different types of schema and how to choose the right one of your content.
  • How to implement and validate schema markup to improve visibility and click-through rates.
  • How to identify and track key technical SEO metrics.
  • The importance of setting achievable goals based on your site.
  • How to use data-driven insights to prioritize updates and continuously optimize.

Course Description

SEO: Technical Optimization is an advanced course. It shows you how to evaluate, optimize and take action on technical issues to increase search engine traffic.

We’ll start by understanding technical optimization and how it improves your search engine traffic. Then, you’ll learn how to prepare your site and organization for technical optimization. You’ll also learn how to conduct a technical audit. This will show you opportunities to improve and issues in your site setup that can reduce your visibility in search engines.

Next, we’ll explore the areas that lead to better technical optimization. We’ll look at site architecture or how your website is organized. You’ll learn how to evaluate and optimize your site structure for SEO. Next, we’ll explore URL structures or how your web pages are named/created. You’ll learn how to develop strategic URLs that maximize search value.

You’ll also learn about key areas that can improve how search engines see your site. Specifically, you’ll learn about internal linking, crawlability, indexing, image optimization, site speed, core web vitals, security, mobile friendliness, and structured data/schema. For each area, you’ll learn what it is, how to evaluate it, and how to improve it.

At the end of this course, you’ll be ready to optimize your website to earn more traffic from search engines like Google and Bing.

This interactive course includes an SEO Quickstart Guide, SEO Action Planner, and SEO Audit Checklist to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.

Learning Objectives

  • Articulate why technical optimization matters and how to prioritize your plan.
  • Conduct a technical SEO audit to find issues.
  • Optimize site architecture.
  • Create a strategic URL structures and internal linking.
  • Check your site indexability and crawlability.
  • Optimize images for search engines.
  • Evaluate and optimize core web vitals and mobile usability.
  • Create a secure website with https.
  • Implement structured data and schema markup.
  • Measure and monitor your technical performance.

Resources

  • SEO Action Planner
  • SEO Quickstart Guide
  • SEO Audit Checklist

 

 

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Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

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JOE G.
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Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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Instructor

Allison Chaney
Allison Chaney

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Bootcamp Digital All Access Pass

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