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TikTok: Foundations For Business
- Level: Beginner
- Length: 50 minutes
- Darlenne Helena
TikTok is one of the most popular social networks, and it provides businesses with a tremendous opportunity to reach new audiences. Videos getting millions of views aren’t uncommon, making TikTok a great way for businesses to reach new people. This course covers the foundations of TikTok. You’ll clearly understand what TikTok is, how it works, how people use it, and how businesses use it. If you want to harness the power of TikTok, this course is for you. At the end of this course, you’ll have a plan for how to use TikTok to grow your business, reach new audiences, build loyalty, and drive sales.
This course is perfect for marketers, agencies, advertisers, PR professionals, and business leaders who want to understand TikTok’s business and marketing potential.
- Discover how TikTok can achieve marketing goals like awareness, visibility, loyalty, and sales.
- Understand the TikTok discovery algorithm and how it leads to virality and visibility.
- Research competitors on TikTok to understand trends and opportunities.
- Unlock the best practices for building a strong business presence on TikTok.
- Learn about business features like ads, analytics and shops that can grow your business.
- Measure your impact with TikTok insights and set clear KPIs for your account.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> TikTok Quickstart Guide
-> TikTok Action Planner
This is the ultimate beginner course for TikTok: Foundations for Business. TikTok is a powerful social network with a highly engaged audience. Businesses have an opportunity to take advantage of this audience and use it as a strategic marketing tool. TikTok generates significant business and marketing potential across the marketing funnel.
This course will show you how and why businesses use TikTok and how you can use it for your marketing.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
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TikTok: Foundations For Business Course Outline
- Demographics of TikTok
- How users consume content on TikTok
- Why people use TikTok
- Why businesses use TikTok
- How TikTok fits in the social media landscape
- How TikTok fits in the marketing funnel
- How businesses are growing at different stages
- Why businesses use TikTok to attract and convert customers
- Account options available
- Content distribution and available formats
- Benefits of engaging on the platform
- How content is displayed and filtered on your feed
- How content goes “viral” on TikTok
- How content is ranked in TikTok’s algorithm
- Factors that influence your performance on TikTok
- Evaluate your competitors’ content
- Find relevant content ideas in your niche
- Apply strategies of other successful TikTok business accounts
- Strategy of 6 Ps of establishing your TikTok Presence
- Features available to business accounts
- Advertise on TikTok
- Sell products on TikTok’s platform
- Metrics available to analyze performance
- Where to find account insights
- Set KPIs to improve your strategy
Course Description
TikTok: Foundations for Business is a beginner course. You’ll learn how and why businesses use TikTok, and how to incorporate it into your social media marketing strategy. TikTok is a powerful social network with a highly engaged audience – and it continues to grow. Businesses can take advantage of this audience and use it as a strategic marketing tool. TikTok generates significant business and marketing potential across the marketing funnel – from awareness to sales.
This course will cover the foundations of creating a strong business presence on TikTok. You’ll learn how and why businesses are using TikTok. You’ll discover how TikTok supports a full-funnel marketing strategy with ideas and examples of how TikTok can be used for different types of businesses.
We’ll dive deep into understanding the TikTok platform by understanding the algorithm and how the algorithm creates a unique opportunity for businesses to get visibility (and virality). You’ll learn how to conduct research on the platform and look at competitors and trending content to inform your strategy.
We’ll cover how to establish and maintain a business presence on TikTok with the 6 Ps. You’ll learn how and why to use TikTok business features, including TikTok ads, analytics and TikTok shop.
At the end of this course, you’ll have a plan to create a meaningful online presence for your business on TikTok.
Learning Objectives
- Articulate why businesses use TikTok.
- Define the business benefits of using TikTok.
- Apply the TikTok algorithm.
- Research competitors on TikTok.
- Apply the 6 Ps to establish a presence on TikTok.
- Use key business features of TikTok.
- Analyze results with TikTok insights.
Resources
- TikTok Quickstart Guide
- TikTok Action Planner
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Instructor
Darlenne is an experienced marketer with a passion for digital marketing and social media. She has run social media campaigns for over 8 years, working with a wide variety of businesses and industries.
She is also a sought-after trainer, with over 7 years of professional training experience. Darlenne is passionate about social media marketing and is experienced in both paid and organic strategies. She has run Facebook ads for a variety of businesses and managed over a million dollars in Facebook ad spending.
In addition to executing social media campaigns, Darlenne is a seasoned trainer. She regularly runs workshops and speaks on social media marketing. Her unique talent comes from taking complex concepts and ideas and making them simple and understandable to people. She is an enthusiastic and energetic trainer.
Darlenne brings her passion for education and social media to her online presence. She is active on social media educating business professionals and sharing her knowledge on social media.
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