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TikTok: Grow Your Audience
- Level: Beginner
- Length: 25 minutes
- Darlenne Helena
Do you want to get more TikTok followers? Do you want to expand your reach? Are you looking to build a loyal audience on TikTok? This course will show you how to increase your followers on TikTok. Followers are less important on TikTok than on other channels; you can get many video views without a large follower base. This is because TikTok works primarily on a content discovery algorithm. However, there are strategies and tactics you can use to inspire users to follow you and increase your following.
This course is perfect for business professionals, marketers and agencies who want to increase their following and reach on TikTok.
- Discover why followers matter less on TikTok.
- Understand how content drives views vs. followers.
- Define an account value proposition to appeal to your ideal audience.
- Define touchpoints you can use to grow followers.
- Discover TikTok platform opportunities to grow followers.
- Use ads and stakeholder engagement to increase followers.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> TikTok Follower Growth Playbook
-> Touchpoint Analysis Action Planner
This is the ultimate intermediate course for TikTok: Grow Your Audience. TikTok: Grow Your Audience will show why audience size matters and how to increase followers by using proven tactics and ads.
You’ll learn how to create a plan to increase video views regardless of size of follower base.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Get the training, resources and support you need to build online success for you and your business for just $77/month
Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
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TikTok: Grow Your Audience Course Outline
- Benefits of having a large TikTok audience
- How the Discovery algorithm works
- Metrics to track on TikTok
- How to create long-term growth
- How to set realistic growth goals
- Determine your value proposition on TikTok
- Create valuable content
- Encouraging viewers to follow
- How to conduct a touchpoint analysis
- Identify best touchpoints for your business
- Promoting your TikTok account
- Driving growth with content
- Interacting on TikTok
- How to use TikTok Ads to grow your following
- Advanced advertising options
- Including employees and partners on TikTok
- How employees and partners can grow your account
Course Description
TikTok: Grow Your Audience an intermediate course. You’ll learn the proven strategies and best practices to grow your audience on TikTok.
TikTok is a powerful and quickly growing network. Unlocking growth comes down to understanding how TikTok works and the opportunities to grow followers. One thing that makes TikTok unique is that with the discovery algorithm, you can reach millions of viewers—even if you don’t have followers! Followers on TikTok are less important than on other channels because your video visibility is less dependent on your follower size. Despite this, having a large following builds your credibility and increases your visibility over time.
This course shows you how to grow your followers on TikTok. You’ll understand how important followers are to your success and how the algorithm impacts following behavior on the platform. We’ll show you how to create an account value proposition to excite and inspire people to follow your account. You’ll learn how to use multiple touchpoints to build followers across your customer journey.
We’ll also dive into specific TikTok strategies and features that can grow your followers. We’ll cover how to promote your account and drive reach with content and interaction strategies. You’ll learn how to use TikTok ads and employee and partner support to increase your reach.
At the end of this course, you’ll have a blueprint for the strategies and actions that can increase your following on TikTok.
This interactive course includes a TikTok Follower Growth Playbook and a TikTok Action Planner to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Articulate why audience size matters.
- Define your account value proposition.
- Complete a touchpoint analysis.
- Increase your followers with proven tactics.
- Grow your following with TikTok Ads.
- Increase your reach by engaging key stakeholders.
Resources
- TikTok Follower Growth Playbook
- Touchpoint Analysis Action Planner
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Get the training, resources and support you need to build online success for you and your business for just $77/month!
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Instructor
Darlenne is an experienced marketer with a passion for digital marketing and social media. She has run social media campaigns for over 8 years, working with a wide variety of businesses and industries.
She is also a sought-after trainer, with over 7 years of professional training experience. Darlenne is passionate about social media marketing and is experienced in both paid and organic strategies. She has run Facebook ads for a variety of businesses and managed over a million dollars in Facebook ad spending.
In addition to executing social media campaigns, Darlenne is a seasoned trainer. She regularly runs workshops and speaks on social media marketing. Her unique talent comes from taking complex concepts and ideas and making them simple and understandable to people. She is an enthusiastic and energetic trainer.
Darlenne brings her passion for education and social media to her online presence. She is active on social media educating business professionals and sharing her knowledge on social media.
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