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Vertical Video Content Planning and Strategy
- Level: Intermediate
- Length: 40 minutes
- Darlenne Helena
Planning a strategic vertical video content plan is vital to your success on platforms like TikTok, Instagram Reels or YouTube Shorts. This course gives you strategies, tips, tricks and best practices to build a content strategy for vertical video that breaks through the noise and gets results. Most vertical video platforms are based on discovery algorithms, meaning large audiences can discover your videos–if they break through the noise.
This course shows you how to build a strategic content plan that balances trends and planning. It is full of tips and tricks, such as how often to post, harnessing user-generated content, and integrating trends.
This course is perfect for businesses and creators posting vertical videos on TikTok, Instagram Reels, YouTube Shorts or other video platforms.
- Build a strategic content plan with best practices.
- Discovery content types that are proven to get results.
- Use duets and user-generated content to expand your reach.
- Identify and incorporate trends into your plan.
- Incorporate vertical video with a proven template.
- Optimize your posts based on data and feedback.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Vertical Video Content Planning and Strategy QuickStart Guide
This is the ultimate intermediate course for understanding the importance of content planning and strategy for success with vertical video.
Vertical video is one of the most popular types of content across TikTok, Instagram Reels, Facebook, YouTube Shorts, and LinkedIn.
People love watching vertical videos. To take advantage of this powerful format, you need a clear content plan and strategy.
This course will show you how to build a clear content plan.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Vertical Video Content: Planning and Strategy Course Outline
- Best practices for creating a content plan and strategy
- Vertical video content type best practices
- Posting frequency and timing best practices
- Different types of videos you can post on vertical video platforms
- How each video type affects your strategy and why they’re useful
- Business benefits from using the duet and stitch features
- Safely and legally reposting content about your brand
- Leveraging user-generated content
- Finding and identifying trends
- Participating trends
- Structuring stories for vertical videos
- Leveraging in-app features to retain viewer attention
- Gaining viewer’s attention early
- Test ideas and measure results
- Use results for new content ideas
Course Description
Vertical Video Content Planning and Strategy is an intermediate course. You’ll learn exactly how to build a content strategy for your vertical videos. Whether you are posting on Instagram Reels, TikTok, YouTube Shorts, or other platforms, this course will give you everything you need to plan strategic content that follows trends and breaks through the algorithms.
Success in vertical video platforms comes from strategic content planning and using best practices for content. This course shows you how to build a posting plan. Discover how to build a strategic plan for your business and how strategies like reusing and re-designing concepts can actually boost your results. Learn how often to post to different platforms and strategic considerations in your posting frequency.
Beyond just planning, you’ll get inspired by different types of content to post, with examples and best practices for each type. Explore different video types that can tell your brand story. Learn how to go beyond your own content by using things like duets, stitches, and user-generated content. We’ll also cover legal issues around how you can and can’t reuse content on the platforms.
You’ll learn how to identify trends and incorporate them into your plans. You’ll also learn a proven story-telling template to create videos that capture attention with best practices. Finally, you’ll learn how to optimize your posts based on data and feedback.
At the end of this course, you’ll be able to build a strategic plan based on best practices that includes trends, user generated content and proven formats.
This interactive course includes a Vertical Video Content Planning and Strategy Quickstart Guide to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Create a strategy for your vertical video content plan
- Use video types that maximize impact
- Include duets and user-generated content in your strategy
- Identify and incorporate trends in your videos
- Tell stories to engage your audience
- Optimize your vertical video posts to maximize results
Resources
- Vertical Video Content Planning and Strategy QuickStart Guide
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Instructor
Darlenne is an experienced marketer with a passion for digital marketing and social media. She has run social media campaigns for over 8 years, working with a wide variety of businesses and industries.
She is also a sought-after trainer, with over 7 years of professional training experience. Darlenne is passionate about social media marketing and is experienced in both paid and organic strategies. She has run Facebook ads for a variety of businesses and managed over a million dollars in Facebook ad spending.
In addition to executing social media campaigns, Darlenne is a seasoned trainer. She regularly runs workshops and speaks on social media marketing. Her unique talent comes from taking complex concepts and ideas and making them simple and understandable to people. She is an enthusiastic and energetic trainer.
Darlenne brings her passion for education and social media to her online presence. She is active on social media educating business professionals and sharing her knowledge on social media.
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