Facebook: Page FoundationsFacebook Page Foundations is a beginner course designed to give you the skills and strategy to launch and maintain a powerful Facebook presence.
Get the All Access Pass from $77/month GET STARTED!
- Understand Facebook’s role in your overall business strategy.
- Learn the benefits and limitations of Facebook for marketing.
- Explore Facebook’s full range of business tools beyond Pages and Ads.
- See how Facebook supports every stage of the marketing funnel.
- Research competitors to gain strategic insights.
- Integrate paid ads effectively into your Facebook marketing mix.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Facebook for Business Quickstart Guide
-> Facebook Page Quickstart Guide
-> Facebook for Business Action Planner
-> Facebook Business Opportunities Cheat Sheet
-> Facebook Full Funnel Strategy Guide
Facebook is the largest social network with the most users. It is a tremendous marketing opportunity with established ROI and marketing channels. Facebook offers much more than Pages and Ads. Businesses can also harness Marketplace, Messenger, Events, Groups, Shops, and more. This course shows you how Facebook can add value to your business strategy.
Sign Up To Boot Camp Digital’s All Access Pass
Get the training, resources and support you need to build online success for you and your business for just $77/month
Sign Up For All Access Pass30 Day Money Back Guarantee
Business Solutions
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
Trusted By Millions of Businesses & Learners Globally
Facebook: Business Foundations Course Outline
- The size and scale of Facebook as a social network
- Why businesses use Facebook as a marketing channel
- The relevance of Facebook for business
- The benefits of Facebook for business
- How Facebook can deliver business value and growth
- The drawbacks of Facebook for business
- The resources and effort required to be effective on Facebook
- Different features available for businesses to use
- How businesses can use groups, events, marketplace, messenger, and more to achieve your goals
- How Facebook integrates with your marketing strategy
- How Facebook impacts different marketing funnel stages
- How different Facebook tools can achieve objectives
- The difference between a Page and a profile, and when to use each
- How Pages and profiles are connected
- How to research competitors on Facebook
- How to use Page transparency features to learn about Page management
- How the Facebook Ads Library lets you view competitive ads
- Why businesses use paid ads as part of their strategy
- The difference between boosting a post and running an ad
- How ads help you achieve your goals
Course Description
Facebook: Business Foundations is a beginner course designed to help you understand and use Facebook strategically to grow your business. With the largest user base of any social network, Facebook offers unmatched reach and a wide range of tools to connect with your audience and drive results.
You’ll start with an overview of Facebook’s size, scale, and relevance as a marketing channel. Learn why businesses use Facebook, the unique value it offers, and how it can deliver growth. Then, explore the benefits of Facebook for business, including its ability to reach targeted audiences, engage customers, and support multiple objectives. You’ll also get a clear-eyed view of the limitations—such as competition for attention and the resources required—so you can plan realistically.
Next, you’ll dive into Facebook’s features for businesses. From Groups and Events to Marketplace, Messenger, and Shops, you’ll see how each tool works and when to use it to achieve your business goals. You’ll learn how to integrate these tools into your marketing strategy and understand how they contribute at different stages of the marketing funnel.
We’ll also cover the practical side of setup and management, including the difference between Pages and Profiles, when to use each, and how they work together. You’ll learn how to research competitors on Facebook using Page transparency tools and the Facebook Ads Library to see what’s working for others in your industry. Finally, you’ll explore the role of paid ads, including the differences between boosting posts and running full campaigns, and how to align ads with your goals.
By the end of this course, you’ll have the knowledge to use Facebook’s full potential for your business, integrating it seamlessly into your marketing strategy to maximize ROI.
This interactive course includes the Facebook for Business Quickstart Guide, Facebook Page Quickstart Guide, Facebook for Business Action Planner, Facebook Business Opportunities Cheat Sheet, and Facebook Full Funnel Strategy Guide so you can put your learning into action immediately. It also features live demonstrations, interactive activities, and real-world examples to make implementation easy and effective.
Learning Objectives
- Articulate why businesses use Facebook
- Apply the benefits of Facebook to your strategy
- Apply the limitations of Facebook to your strategy
- Integrate Facebook into your marketing plan
- Apply the strategic role of Facebook to the marketing funnel
- Differentiate between Pages and profiles
- Research competitors on Facebook
- Articulate the role of paid ads on Facebook
Resources
- Facebook for Business Quickstart Guide
- Facebook Page Quickstart Guide
- Facebook for Business Action Planner
- Facebook Business Opportunities Cheat Sheet
- Facebook Full Funnel Strategy Guide
All Access Pass Monthly Subscription
Get the training, resources and support you need to build online success for you and your business for just $77/month!
Trusted by Over 1 Million Marketers for Over 20 Years
The Best Training I’ve Been To In a Long Time. 
This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!
CHRISTINA N.
Exceptional Learning Experiences! 
Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.
CATHY B.
Immediate Implementation From the Moment The Course Was Started! 
The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!
JOE B.
Engaging, Fast-Paced And Loaded With Tons Of Great Tips. 
I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.
PAM L.
The Delivery Made The Content Easy To Absorb! 
Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.
JOE G.
Game Changer For Me And My Business. 
Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!
ANDREA C.
I Have Tried Other Programs – They Just Do Not Compare! 
Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!
SHIRA L.
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly. 
Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!
VANESSA C.
Boot Camp Digital Is Very Professional And Knowledgeable. 
Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!
MARILUCY G.
I Recommend Taking These Courses Instead of College!
I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.
EUGENE B.
Instructor
Krista NeherDigital Marketing Expert & Best-Selling Author
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Discover the All Access Pass
Access to ALL online digital marketing + social media courses, starting at $77/month
- Access 300+ Courses and 250+ Resources
- Instructor Support
- Monthly Digital News Updates
- Member Q&A Sessions
- Hands-On Learning + Tool Demonstrations
- Private Members-Only Community
Related Courses
The Perfect Choice for Your Company
Get customized world-class training for your teams: e-learning, virutal and live.
