Author: Krista Neher

April 2017 Social Media Updates

Krista Neher

Apr 03 2017

Digital Advertising News - YouTube Ads are Being Pulled Businesses Pulling YouTube Ads Globally - Businesses are pulling their ads on YouTube because they're appearing beside or over offensive content. This can happen with any form of advertising, but what makes this more...

Role-Based Digital Marketing Training: Our KEY Differentiator

Krista Neher

Mar 31 2017

Boot Camp Digital has been doing digital marketing training for over 10 years – and in that time we’ve evolved the way we think about it. Role-based digital marketing training isn't a fad. It's necessary. In the early days the...

March 2017 Social Media Updates

Krista Neher

Mar 14 2017

Digital Brief - Social Media Updates and Digital Marketing News Key social media updates and digital trends in March aren't surprising. Live video continues evolving, social networks tweak ad platforms to grow relevance, and Google provides more robust data in...

How to Build a Digital Marketing Learning Plan for Your Organization

Krista Neher

Jun 21 2016

Many agencies and marketing teams know that they need to improve the digital marketing skills and knowledge levels of their organization. To continue to be effective they must have a stronger understanding of exactly how digital marketing tools work, how...

Digital Marketing 101: Get Your Foundations in Order

Krista Neher

Jun 16 2016

I work with thousands of businesses each year and answer thousands of questions about digital marketing and strategy. One of the things that most often strikes me is that businesses of all sizes (from national brands to smaller startups) want...

Social Media Strategy: Optimization vs. Growth Opportunities

Krista Neher

Jun 07 2016

When it comes to social media many marketers want to focus on adding new social networks and trying new things. Once we have one social network up and running we want to add more… and why not? There are articles...

How to Make ROI Based Decisions in Digital Marketing (or any marketing)

Krista Neher

Jun 02 2016

I gave a "Social Media for Customer Service" training recently, and was asked an interesting question. The question was about ROI; I was asked what the ROI was on investing in customer service. How can they justify the spending? Without...

Digital Marketing Analytics: How to Analyze Your Digital Marketing

Krista Neher

May 25 2016

Analytics is one of the most popular topics in digital marketing. We want to know what is working so we can optimize our spending. The problem is that most digital marketing reporting simply vomits numbers at people. There is no...

Looking for a Job? How to Upgrade your Digital Marketing and Social Media Marketing Skills

Krista Neher

May 19 2016

More and more jobs are looking for marketers who understand digital marketing. Digital marketing skills including social media, content marketing, analysis, SEO and digital advertising are among the most in-demand skills for most marketing roles. Yet many experienced marketers don’t...