Author: Krista Neher
How to Make ROI Based Decisions in Digital Marketing (or any marketing)
Krista NeherJun 02 2016
I gave a "Social Media for Customer Service" training recently, and was asked an interesting question. The question was about ROI; I was asked what the ROI was on investing in customer service. How can they justify the spending? Without...Digital Marketing Analytics: How to Analyze Your Digital Marketing
Krista NeherMay 25 2016
Analytics is one of the most popular topics in digital marketing. We want to know what is working so we can optimize our spending. The problem is that most digital marketing reporting simply vomits numbers at people. There is no...Looking for a Job? How to Upgrade your Digital Marketing and Social Media Marketing Skills
Krista NeherMay 19 2016
More and more jobs are looking for marketers who understand digital marketing. Digital marketing skills including social media, content marketing, analysis, SEO and digital advertising are among the most in-demand skills for most marketing roles. Yet many experienced marketers don’t...How to Achieve Digital Transformation for Your Organization
Krista NeherMay 10 2016
Many companies want digital transformation – they want to transform their organization from traditional marketers to stealthy digital marketers – who know the latest tools, are quick to act and think of digital as a part of marketing. The...6 Social Media Trends to Take Advantage of NOW
Krista NeherMay 04 2016
Social Media continues to grow and evolve, and many marketers read articles about trends to watch or predictions on the next big thing. Stop wasting your time on the next big thing and take advantage of what is trending now....Executive Social Media Training Workshop: What Every Executive NEEDS to Know About Social Media
Krista NeherApr 26 2016
We recently ran a workshop for executives on social media marketing. Most of the executives in our training program were older and weren’t actively using social media. They are busy. They know that their friends and family are using social...It Isn’t Digital Marketing. It’s Marketing in a Digital World.
Krista NeherApr 12 2016
People often talk about digital marketing as though it is a silo – different from the rest of marketing. They think in terms of channels when building a marketing plan – building the plan for television, print, radio and then...How to Improve Your Digital Marketing Skills in 2016
Krista NeherApr 07 2016
Business professionals and marketers need to keep their skills sharp, now more than ever. As digital marketing is constantly evolving, it is vital to continue to learn. But how do you stay up to date on the changes? How do you...Who Cares What the Next Big Thing is in Social Media?
Krista NeherMar 30 2016
People often ask this question – “What is the next 'big thing' in social media?” The question is usually asked by marketers or social media marketers who are hoping to gain insights that will allow them to beat their competition...
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