Category: Social Media Strategy
How Much Time Does Social Media Take?
Krista NeherJun 24 2015
People often ask me how much time social media takes. Last week I did a media interview and a webinar, and the question came up both times.... It is a good question - especially because businesses need to optimize resources,...How Much Time do I Need to Dedicate to Social Media? (FAQ)
Krista NeherMar 05 2015
This is a common question that I get asked when speaking at conferences. As businesses and organizations begin to see social media as a viable opportunity, they want to be sure that it is resourced correctly. The challenge with this...5 Social Media Mistakes You Are Probably Making
Krista NeherDec 04 2014
This year, I've helped thousands of businesses with their social media marketing, and there are some common themes in the mistakes that businesses are making. Social media is tricky and many business professionals haven't taken the time to really think...Is Gratitude In Your Social Media Strategy? #Thanksgiving
Krista NeherNov 26 2014
As I'm thinking about Thanksgiving approaching (or "American Thanksgiving" as I call it because I'm Canadian), I was thinking about the themes of gratitude and thankfulness and how they apply to a social media strategy. Being thankful or grateful shouldn't...Which social network should my business be on? Social Media FAQ
Krista NeherNov 13 2014
People often ask: “Which social network should my business be on?” or “If I can do just one social network, what should it be?” The answer (annoyingly) is “It depends”. People hate this answer because they want a magic formula,...Social Media Question: Should I Create a Separate Account for X?
Krista NeherOct 31 2014
This is a common social media question, especially for businesses trying to bring their strategy to life. People often ask me, should I create a separate social media account for X purpose? Maybe it is for each department. Maybe for...Social Media + Public Relations – Live From Pubcon!
Krista NeherOct 08 2014
Today I had the pleasure of moderating a panel on Social Media PR at Pubcon. Lisa Buyer, a good friend, CEO of The Buyer Group and author of Social PR Secrets shared some amazing tips, tricks and things to think...Should You Hire a Social Media Agency or DIY?
Krista NeherJun 17 2014
I've been doing social media for a long time, and I work with both businesses and agencies who implement social media..... I get asked about this all the time "What is the best way to handle my social media? Should I...Is a Pinterest marketing strategy right for your business?
Patrick CarrollJun 17 2014
Diversity of users has never been Pinterest's strongest asset and discovering ways for non-retail or non-visually fascinating businesses to thrive on Pinterest isn't easy. Women post over 90% of pins, and the most pinned categories include recipes, DIY, fashion, and...
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