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Industry News

May 2019 Digital Marketing News Updates – Facebook F8 Notes, Q1 Results, LinkedIn’s Scheduler + Reactions, Voice Search

May 2019 Digital Marketing News Updates

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Facebook News Updates

  • Facebook F8 Event – Facebook announced a number of updates to the platform at their annual conference. The biggest changes are a focus on communities (groups and events). They also announced a complete redesign coming in 2019 (the biggest in 5 years) that should also address privacy and security concerns. Messenger will also focus more on family and friends.
  • Strong Q1 Results – Despite what some may think, Facebook ad revenue continues to grow (26%) and users *Daily active and monthly active* are both growing by 8%.
  • Ad manager refresh and new bid cap – Facebook will launch and rollout a new interface for Ads Manager and Business Manager. They also introduced a new bid type to maximize for volume – cost cap.
  • Facebook Algo Update – Mostly impacting low quality content or offensive content and requiring groups to better moderate content.
  • Facebook Adds Brand Safety to Audience Network – The Audience Network shows your ads on news sites off of Facebook (it is a default placement when you run Facebook ads unless you deselect it). To prevent your ads from being seen around questionable content, Facebook now has three default levels of safety to protect your reputation.
  • How Facebook Deals with Problematic Content – Facebook increased transparency around how they deal with problematic content on the site (think fake news or other content issues). Their process is centered around removing content that violates standards, reducing the visibility of content that is problematic but not a violation, and informing people with additional information.
  • Facebook Integrates 3D Photos in More Places – They can now be shared in Stories and as Updates. This more interactive photo format can make your content stand out in the newsfeed and drive more dwell time.
  • What’sApp to have payment and commerce – Facebook announced that these new features will come to What’sApp for business including a catalog feature. This shows where Facebook is focusing (private communications and monetization) and may be worth thinking about for your business.

Instagram News Updates

Twitter News Updates

  • Twitter Launches Hide Replies – It isn’t committed to the feature, but in June businesses will be able to hide replies that don’t contribute to the conversation. They won’t be removed but will be more difficult to find.
  • Twitter Q1 Results – Users are growing (although very slowly) and ad revenues are up. A separate study showed 80% of all Tweets are generated by 10% of users.

SnapChat News

  • Snapchat Announced AR – SnapChat announced a new app called “scan” that brings AR into image and video sharing. Using advanced technology they can incorporate AR experiences directly into images making them even more fun and creative. These images are pretty cool and it wouldn’t be surprising if Facebook and Instagram launch this functionality soon.

Pinterest News Updates

LinkedIn News Updates

Search News Updates

Digital Advertising News Updates

Industry News and Research

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