Tag: digital marketing

Inbound Marketing: The Connected CRM Strategy

Krista Neher

Apr 04 2023

Inbound Marketing: The Connected CRM Strategy Inbound marketing is a technique for drawing customers to products and services through online content marketing, social media marketing, search engine optimization, and branding. I like to call inbound marketing the Connected CRM strategy...

Marketing Automation: Why You Should Use It To Drive Consistency

Krista Neher

Jan 25 2023

Marketing Automation: Why You Should Use It To Drive Consistency Marketing Automation does what it sounds like – it automates follow-ups to drive consistency. It uses the CRM (and is often integrated into the CRM) to create a flow of...

Become an Expert on the Social Media Marketing Landscape

Krista Neher

Oct 18 2022

The  Social Media Landscape In the early days of social media, we had a variety of complex graphics to discuss the landscape with hundreds of platforms and now,  it has matured and there are a handful of big players that...

Social Media Networks: Best Practices for (Almost) Every Industry

Krista Neher

Sep 06 2022

Social Network Best Practices! Social media best practices are different for each network. Below you’ll find a summary image that shows the best practices for each social network from an implementation standpoint. A few best practices to keep in mind...

4 Steps for Building Your Social Media Presence Online

Krista Neher

Aug 30 2022

Steps to Building Your Social Media Presence When it comes to building your social media presence there are four steps that you should plan for each social network: Profile, People, Post, and Participate. Big Idea: As you build your social...

Does Your Digital Tone Pass The Test?

Krista Neher

Aug 23 2022

Tone of Voice & Style Guides Prior to diving into digital, it's helpful to have strong style guides and a distinctive tone of voice for your business. Power Tip: Spending time upfront defining your tone of voice and general style...

Organic Social Media is Making a Comeback. NOW is the Time to Strike

Krista Neher

Aug 19 2022

Organic social media is dead. Paid must be a part of your strategy. This has been the prevailing mindset in social media marketing for the last 5 - 10 years. And for good reason. Algorithms have destroyed organic reach for...

Digital Content Decisions: Brand Value vs. User Value

Krista Neher

Aug 09 2022

Brand Value and User Value  The key to digital content is finding the right mix of brand and user value. Brand value means that the content is strategically created to build the brand. User value means that it is interesting...

3 Types of Digital Channels to Master TODAY!

Krista Neher

Aug 02 2022

Digital Channels Within any of the digital channels, you will usually find a combination of text, images, and video. For example, all three are heavily used on Facebook. A website will also usually include all three types of content. The...