Tag: digital marketing

Social Media Networks: Best Practices for (Almost) Every Industry

Krista Neher

Sep 06 2022

Social Network Best Practices! Social media best practices are different for each network. Below you’ll find a summary image that shows the best practices for each social network from an implementation standpoint. A few best practices to keep in mind...

4 Steps for Building Your Social Media Presence Online

Krista Neher

Aug 30 2022

Steps to Building Your Social Media Presence When it comes to building your social media presence there are four steps that you should plan for each social network: Profile, People, Post, and Participate. Big Idea: As you build your social...

Does Your Digital Tone Pass The Test?

Krista Neher

Aug 23 2022

Tone of Voice & Style Guides Prior to diving into digital, it's helpful to have strong style guides and a distinctive tone of voice for your business. Power Tip: Spending time upfront defining your tone of voice and general style...

Organic Social Media is Making a Comeback. NOW is the Time to Strike

Krista Neher

Aug 19 2022

Organic social media is dead. Paid must be a part of your strategy. This has been the prevailing mindset in social media marketing for the last 5 - 10 years. And for good reason. Algorithms have destroyed organic reach for...

Digital Content Decisions: Brand Value vs. User Value

Krista Neher

Aug 09 2022

Brand Value and User Value  The key to digital content is finding the right mix of brand and user value. Brand value means that the content is strategically created to build the brand. User value means that it is interesting...

3 Types of Digital Channels to Master TODAY!

Krista Neher

Aug 02 2022

Digital Channels Within any of the digital channels, you will usually find a combination of text, images, and video. For example, all three are heavily used on Facebook. A website will also usually include all three types of content. The...

9 Digital Marketing Goals To Inspire Your Strategies

Krista Neher

Jul 05 2022

Defining Digital Marketing Goals Deciding on digital marketing goals is usually pretty straightforward for most businesses – the goal is ultimately what you want to achieve with your efforts. Depending on the size and scale of your organization or business,...

Top Trends in Digital Marketing for 2019 That Actually Work

Krista Neher

Jan 02 2019

So you've probably read a thousand posts on 2019 Digital Marketing Trends. Personally, I HATE these annual trends reports and posts. Why? Well, they usually contain all the same ideas and honestly, most of these ideas are on the list...

Google Makes a Liar out of Me Regularly

Allison Chaney

Dec 18 2018

When I teach a 4-Day Boot Camp, one of the jokes I make at the beginning of class is that by the end of the week, Google (or at least one of the social networks or tools that I demo)...