Tag: digital marketing

2024 Digital Marketing Workshop Dates Released!

Krista Neher

Oct 27 2023

2024 Digital Marketing Workshop Dates Released- Register Today! Whether you are a seasoned professional or a new entrepreneur, harnessing the power of digital marketing is no longer an advantage, it is a necessity! Jumpstart your digital marketing skills with an...

Mobile-First Over Mobile Optimization

Krista Neher

Aug 29 2023

Mobile-First Over Mobile Optimization When the first iPhone launched in 2007, digital marketers were all about mobile optimization, which means taking your existing desktop-based digital and making it work on mobile. As of 2022, 58% of web traffic is now...

Building Your Digital Marketing Plan for Success

Krista Neher

Aug 01 2023

Building Your Digital Marketing Plan for Success Building your digital marketing plan is not rocket science, but it does take time and effort. The more time and effort you put into your strategy will help you build a marketing plan...

Inbound Marketing: The Connected CRM Strategy

Krista Neher

Apr 04 2023

Inbound Marketing: The Connected CRM Strategy Inbound marketing is a technique for drawing customers to products and services through online content marketing, social media marketing, search engine optimization, and branding. I like to call inbound marketing the Connected CRM strategy...

Marketing Automation: Why You Should Use It To Drive Consistency

Krista Neher

Jan 25 2023

Marketing Automation: Why You Should Use It To Drive Consistency Marketing Automation does what it sounds like – it automates follow-ups to drive consistency. It uses the CRM (and is often integrated into the CRM) to create a flow of...

Become an Expert on the Social Media Marketing Landscape

Krista Neher

Oct 18 2022

The  Social Media Landscape In the early days of social media, we had a variety of complex graphics to discuss the landscape with hundreds of platforms and now,  it has matured and there are a handful of big players that...

Social Media Networks: Best Practices for (Almost) Every Industry

Krista Neher

Sep 06 2022

Social Network Best Practices! Social media best practices are different for each network. Below, you’ll find a summary image that shows the best practices for each social network from an implementation standpoint. A few best practices to keep in mind...

4 Steps for Building Your Social Media Presence Online

Krista Neher

Aug 30 2022

Steps to Building Your Social Media Presence When it comes to building your social media presence there are four steps that you should plan for each social network: Profile, People, Post, and Participate. Big Idea: As you build your social...

Does Your Digital Tone Pass The Test?

Krista Neher

Aug 23 2022

Tone of Voice & Style Guides Prior to diving into digital, it's helpful to have strong style guides and a distinctive tone of voice for your business. Power Tip: Spending time upfront defining your tone of voice and general style...