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Top 5 Ways to Integrate Your Digital Marketing Channels
Many businesses have a unique strategy for each of their digital marketing channels. They think about their website, social media, SEO, advertising, and email as different buckets that each has its own strategy, goals, and objectives. Offline media is entirely separate. The real key to true digital marketing success is to think about integrating digital …
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Read More...Digital Marketing Foundations: What Every Business Professional MUST Know
In 2017, digital marketing foundations are more important than ever. Companies are spending $83 billion this year alone and that number is expected to grow. If you want to be a relevant business leader you can’t afford to ignore it any longer – or not fully understand it. It isn’t going anywhere and it getting bigger. …
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Read More...How to Build a Digital Marketing Learning Plan for Your Organization
Many agencies and marketing teams know that they need to improve the digital marketing skills and knowledge levels of their organization. To continue to be effective they must have a stronger understanding of exactly how digital marketing tools work, how and when to use them (strategy), how to measure success and sometimes how to implement. …
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Read More...Digital Marketing 101: Get Your Foundations in Order
I work with thousands of businesses each year and answer thousands of questions about digital marketing and strategy. One of the things that most often strikes me is that businesses of all sizes (from national brands to smaller startups) want to try something fun before they even have the foundations of digital marketing in order. …
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Read More...Looking for a Job? How to Upgrade your Digital Marketing and Social Media Marketing Skills
More and more jobs are looking for marketers who understand digital marketing. Digital marketing skills including social media, content marketing, analysis, SEO and digital advertising are among the most in-demand skills for most marketing roles. Yet many experienced marketers don’t have these skills. They started and advanced in their careers before digital marketing and now …
Read More...6 Social Media Trends to Take Advantage of NOW
Social Media continues to grow and evolve, and many marketers read articles about trends to watch or predictions on the next big thing. Stop wasting your time on the next big thing and take advantage of what is trending now. 1) Video All of the big social platforms are making significant video plays now. Our …
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Read More...Digital Marketing 101: The Core Things that Every Marketer (or business professional) Needs to Understand
When it comes to digital marketing, many business professionals are intimidated and don’t know where to start. That is understandable – it is a large and confusing world. If you aren’t sure where to start or what you really need to know about digital marketing, consider starting with the Digital Marketing Foundations that every business …
Read More...Announcing 2016: Digital Marketing Training Workshops
I’m extremely excited to announce that coming to you in 2016 – Digital Marketing Training Workshops – covering both social media and internet marketing. Starting in 2016, our top-rated training will expand to include more digital marketing topics based on demand from attendees. In the past year, we’ve had attendees from around the globe including …
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Read More...Do You Work in Marketing? Why You Should Get Smart on Social Media.
Social media isn’t going away, and it doesn’t work like other channels. You can’t simply hire agencies and rely on social media executional excellence. Smart marketers are enhancing their skills with education and training in social media to increase their effectiveness and marketability. Here are 4 reasons why all marketers need to better understand social …
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What’s Your Digital IQ?
