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Optimization For Facebook Edgerank

At the Pubcon conference last week I had the pleasure of hearing Annalise Kaylor, the associate creative director at AimClear talk about how to optimize for edgerank. Some of the Edgerank trends to consider….  Facebook engagements have gone WAY up versus even a few years ago. People are open to like, comment and share your …

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This Week in Social Media: Hootsuite Shows Retweeters, Watch TV in Twitter, How Not to Connect with Your Audience and More!

This week in social media brought a long-awaited update for Hootsuite, privacy changes in Facebook, data changes in Google, a NY Comic Con blunder, and a Twitter feature coming soon. 1. Hootsuite Shows Retweeters Today, Hootsuite announced the new feature of being able to see who retweeted you without having to go through Twitter. Now, …

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This Week in Social Media: Facebook Allows Edits, Promoted Pins, Twitter Recommendations, Google Continues its Takeover, and more!

This week in social media brought a long-awaited update to Facebook mobile, a new network for advertisers to jump on, Twitter recommendations, YouTube allows offline viewing, Google continually showing its power, and to iPad apps for entrepreneurs and small business owners. 1. Facebook Mobile Allows Post Edits This minor change has been long awaited and …

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This Week in Social Media: A Social Network for Your Pet, Facebook and the 1st Amendment, “Twerking” on Google Trends, and more!

This week in social media brought a new iOS update, an app just for you and your pet, Facebook “likes” gaining constitutional validity, the power of angry tweets, and the growth of searches for “twerking.” 1. Apple iOS7 Update By now you probably heard about and updated to iOS7 for your Apple devices. This new …

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Ready to Learn How to Effectively Blog for Your Business?

Your brand might be missing out on one of the most important social media assets: blogging. Many social media marketers say that a blog is the center of any good social media marketing strategy. If you are blogging and not seeing any results, don’t miss out on this opportunity  in our Blogging for Business training …

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This Week in Social Media: Facebook Tests Trends, YouTube Updates Its App, and other Top Social Media News

This week in social media includes a few lucky Facebook users experimenting with Facebook trends while others might not be receiving loans because of friends. YouTube updated its mobile app and Tumblr is recognized as  keeping content alive the longest. Be sure to check out up-to-date social media stats. 1. Facebook Tests Trending Topics Not …

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This Week in Social Media

Many social networks made some changes, both major and minor, that will affect your marketing methods. Facebook has made multiple changes in the past few weeks that will help businesses while Google’s new rules might be pushing some the other direction. 1. Facebook’s News Feed Mysterious Methods Previously, stories that showed up in our News …

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I’m Writing Visual Social Marketing for Dummies

I wanted you to be the first to know (well, after my mother) that I have a contract with Wiley and am working on the book “Visual Social Marketing for Dummies”.  I am really excited about the opportunity and can’t wait to see the final published book late this year/early next year. Many of you …

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Search Engine Optimization tips

SEO, or Search Engine Optimization, is about getting your website to the top of search engines like Google through organic (or “unpaid”) efforts. SEO is important because it tells search engines like Google what your website is about, so that when consumers are searching for a product or service online, Google will show them your …

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