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  • Understand when blogging creates value—and when it doesn’t.
  • Evaluate the real pros and cons of launching a blog for your business.
  • Compare blogging with content sites to choose the right content strategy.
  • Learn what it takes to launch and maintain a blog—including time and resources.
  • Use a decision matrix to determine if blogging aligns with your goals.
  • Make confident decisions based on strategy, not assumptions.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Blogging Quickstart Guide

-> Blogging Action Planner

A blog can be a powerful marketing tool. It can grow awareness, generate traffic, improve search rankings (SEO), generate leads, position your business, generate sales, build loyalty, and be a resource for your prospects, sales team, and customers.

At the same time, a blog requires a significant investment. It is important to understand if a blog is the right strategy for your business goals. This course will explore the business value and strategic fit of blogging, so you can determine if a blog is right for you.

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Blogging: Business Value and Strategic Fit

  • Why launching a blog should be carefully considered
  • Blogging myths vs reality
  • How blogs fit into a modern digital marketing strategy
  • The pros of blogging and the primary reasons businesses still invest in blogs
  • The drawbacks of blogging that should be considered before jumping in
  • Different types of content you can create and how they fit into your strategy
  • The benefits of hosting your blog on your own site
  • The benefits of publishing on an existing publishing site
  • How to choose where to publish your content
  • The time and resources you should budget for your blog
  • Average costs for blog creating, writing, and ongoing management
  • How to determine if blogging is right for you
  • Questions to ask to determine. If a blog can meet your goals
  • How to create a blog content plan
  • The elements of strategic and successful blog content
  • Why measurement is essential and how to measure your blog
  • Key metrics for measuring blog success

Course Description

Blogging: Business Value and Strategic Fit is a beginner-level course that explores whether blogging is the right strategy for your business. With blogs requiring significant time and investment, this course helps you evaluate the real benefits and determine if the payoff is worth it for your goals.

You’ll start by understanding the strategic role of blogs and why blogging isn’t always the best fit. Learn to spot common blogging myths and discover how blogging actually fits into modern digital marketing strategies.

Then, you’ll evaluate the pros and cons of blogging. Learn why many businesses still invest in blogs and what challenges might hold you back. You’ll discover how to weigh the effort against the potential outcomes so you can make a smart decision.

You’ll also compare blogs to other content platforms. Discover when to host your blog on your own site versus using third-party publishing platforms, and how each option supports different goals. Learn the strategic benefits and limitations of different publishing models.

The course also breaks down what it takes to launch and manage a blog. Get clear on the time, cost, and resources needed—including writing, editing, promotion, and ongoing content management. Understand the investment required to make a blog successful.

Finally, you’ll use a decision-making framework to evaluate if a blog is the right fit for your business. Learn how to align blogging with your specific goals and use a blogging decision-matrix to make a confident choice.

At the end of this course, you’ll be able to determine if blogging is the right strategy to support your business goals. The course includes the Blogging Quickstart Guide and Blogging Action Planner to help you build your plan. You’ll also get live examples, interactive activities, and actionable insights to make smarter content decisions.

Learning Objectives

  • Avoid the myths of blogging and base your decisions on what works now.
  • Apply the benefits of blogging to your strategy.
  • Apply the cons of blogging to your decision to launch a blog.
  • Differentiate between blogs and website content.
  • Choose between your blog and a content site or platform.
  • Identify the resources and investment you need to launch a blog.
  • Determine if blogging is the right strategic choice for your business.

Resources

  • Blogging Quickstart Guide
  • Blogging Action Planner
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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE G.
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Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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Instructor

Krista Neher
Krista NeherDigital Marketing Expert & Best-Selling Author

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Bootcamp Digital All Access Pass

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