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Digital Advertising: Landscape
- Level: Beginner
- Length: 95 minutes
- Krista Neher
Digital advertising delivers business results and can impact every business objective. The key to success in implementing a digital advertising strategy is to understand the digital advertising landscape and channels and choose the right channels for your business. This course will help you make sense of the digital advertising landscape and how different channels contribute to your strategy. Each ad channel has different strengths and weaknesses. Dive into search ads, social media ads (Meta, Facebook, Instagram, LinkedIn TikTok), video ads, and display ads. Learn how to maximize your ad budget by choosing the most strategic channels for your business goals.
This course is perfect for marketers, advertisers, and business leaders who want to understand the impact of different ad channels and how to choose strategic ad platforms.
- Explore the digital ad landscape and objective-based advertising.
- Connect your ad channel strategy to your business objectives.
- Understand how AI and machine learning impact advertising effectiveness.
- Apply the pros and cons of search, social, display, and video advertising.
- Choose the right channels for your business objective.
- Balance channels with budget and impact to maximize your budget
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Digital Ads Quickstart Guide
-> Ad Channel Cheat Sheet
Understanding the digital advertising landscape is vital to choosing the right channels and maximizing your budget. This course teaches you how how to build a strong strategy to support your online advertising plan. You’ll also learn about the key channels, their strengths and weaknesses and how to optimized your digital ads plan.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Get the training, resources and support you need to build online success for you and your business for just $77/month
Sign Up For All Access PassDigital marketing & social media E-Learning or virtual workshops for your team or organization.
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Digital Advertising: Landscape Course Outline
- The factors that influence channel decisions.
- How to apply the factors to your channel choices.
- How the marketing funnel plays a role in channel selection.
- How to define your strategy in terms of the marketing funnel.
- How to apply the marketing funnel to your channel choice.
- The strategic differences of each ad channel.
- How ad channels compare at achieving different strategies.
- How to choose the right channel based on your strategy.
- How machine learning and AI are integrated into digital ads.
- How this has changed how ads are run.
- The value of machine learning to improve results.
- What search ads are and how they work.
- The benefits of search ads.
- The drawbacks of search ads.
- What display ads are and how they work.
- The benefits of display ads.
- The drawbacks of display ads.
- What social ads are and how they work.
- The benefits of social ads.
- The drawbacks of social ads.
- What video ads are and how they work.
- The benefits of video ads.
- The drawbacks of video ads.
- What affiliate ads are and how they work.
- The benefits of affiliate ads.
- The drawbacks of affiliate ads.
- How to determine the right number of channels.
- Factors that influence channel choice.
- How to drive maximum impact from each ad channel.
- Pro tips and best practices to increase your media impact.
Course Description
Digital Advertising: Landscape is a beginner course. You’ll learn what the digital channels are and how to choose the right channel to align your strategy.
Understanding the digital advertising landscape is vital to choosing the right channels and maximizing your budget. This course teaches you how to build a strong strategy to support your online advertising plan. You’ll also learn about the key channels, their strengths and weaknesses, and how to optimize your digital ads plan.
This course will show you how to choose the right advertising channel for your business, and how each channel connects to different marketing goals and objectives. You’ll understand how machine learning and AI impact digital advertising, and how to take advantage of this to grow your ROI.
We’ll dive into the core digital advertising channels including search ads, display ads, social ads, video ads (YouTube ads) and affiliate advertising. You’ll learn what each channel is, why businesses use it and how it can grow your business results.
You’ll learn how to maximize different ad channels and the best practices for integrating different channels into your overall strategic plan.
At the end of this course, you’ll be ready to choose the right channels for your digital advertising strategy based on your strategy, budget, goals and impact.
This interactive course includes a Digital Ads Quickstart Guide and Digital Ads Channel Cheat Sheet to implement your plan. It also has live examples, interactive activities, and opportunities to apply your learning.
Learning Objectives
- Choose the right channel for your digital ads.
- Make strategic decisions on digital ads executions.
- Apply machine learning to how ads are managed and created.
- Articulate the pros and cons of ad channels: search ads, display ads, social ads, video ads, and affiliate ads..
- Maximize the impact and results of your advertising plan.
Resources
- Digital Ads QuickStart Guide
- Ad Channel Cheat Sheet
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Get the training, resources and support you need to build online success for you and your business for just $77/month!
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Instructor
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
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